Strategic storytelling for mission-driven organizations.
Deep experience in nonprofit, education, and human & animal health PR.
A proactive, strategic, creative “Thinking Partner” that serves as an extension of your team.
Rosica’s PR measurement tool enables organizations to assess their influence through a comprehensive analysis of more than 20 thought leadership indicators.
Rosica, creators of the Thought Leadership IndexTM, the only comprehensive measure of an organization’s thought leadership, serves as a “Thinking Partner,” delivering strategic PR, communications, and marketing services to its mission-driven nonprofit, education, and human & animal health partners.
A pioneer in thought leadership and cause marketing, with decades of experience, Rosica specializes in supporting nonprofit, education, and human and animal health clients. We exclusively partner with mission-driven organizations, serving as an invested, “Thinking Partner.”
We deliver strategic public relations, communications, and marketing counsel to our valued clients, who have ongoing access to a seasoned, hands-on team of PR professionals. Rosica’s diverse, talented, award-winning lineup of practitioners has longevity at the agency – with an average tenure of more than 15 years – all of whom have deep experience in the industries we serve. This leadership group is complemented by our amazing young team of talented social media, influencer marketing, graphic design, and video content specialists. A winning combination our clients value deeply. Rosica is not only adept at securing top-tier earned media (national, trade, and regional) for its clients, but we know how to leverage media coverage to measurably impact thought leadership, SEO, social media, stakeholder communications, reputation management, and content marketing. Schedule a call with Rosica today and elevate your marketing and PR efforts.
We help nonprofits in education, healthcare, human services, and other sectors reach their key audiences of donors, volunteers, legislators, and community groups through strategic media relations and content marketing programs that elevate awareness, build thought leadership, and drive action.
From universities and educational publishers to ed tech companies and charter schools, Rosica has helped education clients achieve their reputation and storytelling objectives since 1980. We work in the for-profit and nonprofit education space and help manage perception and disseminate our clients’ good news.
Our healthcare communications and public relations services include KOL programs, publication planning, crisis comms., media relations, thought leadership development, medical writing, KOL media training, and conference PR/marketing. We work as an extension of your team and provide the strategic and tactical support you need and value.
Rosica’s experience in animal health public relations and pet products PR spans two decades. We have served as corporate communications agency-of-record for Merck Animal Health and ISPAH, and execute PR, crisis communications, thought leadership, and KOL programs for veterinary hospitals, professional products companies, and industry conferences.
Healthcare nonprofits have entered 2026 when social media is playing an even more important role in how organizations are researched and evaluated. According to Double the Donation, over one third [...]
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Today, education nonprofits operate in a space where public trust, funding, awareness, advocacy, and demonstrated impact are constantly tested and expected. However, [...]
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With more than 3.5 billion users and continued growth, globally, Meta plays a central role in how animal health companies, schools, nonprofits, and [...]
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Public schools are under attack from multiple fronts: politically, financially, and from a perception standpoint. With the social media “now factor” and faster news cycles, an issue that may have once been addressed [...]
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Nonprofits are starting 2026 at a time when credibility, funding, and advocacy are critical for [...]
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According to the IRS, there are more than 1.9 million registered nonprofits in the U.S., making the sector extremely competitive. As not-for-profits [...]
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Animal health marketing and PR professionals (agencies and in-house team members) are beginning to rely more heavily on AI. According to Precedence Research, “The global [...]
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Healthcare systems and providers are entering 2026 with some continuing trends from 2025, such as consolidation and elevated patient expectations. In the new year, we are also likely to see a shift in online search [...]
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Institutions of higher learning are entering 2026 with increased competition, decreased enrollment, a challenging political landscape, [...]
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Nonprofits are entering 2026 with new opportunities to strengthen donor communications and better understand giving patterns [...]
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Nonprofits continuously navigate a crowded digital landscape where they strive to build advocacy, secure funding, and strengthen stakeholder engagement. Building [...]
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