Rosica Strategic Public Relations, a national public relations, public affairs and cause marketing firm, has merged with B&Y Communications, a boutique firm with a 15-year history of serving healthcare, nonprofit and association clients. B&Y executives Susan Youdovin, Kathryn Kempf and Marybeth Nibley will now head Rosica’s Healthcare Division.
“The combination of our two firms creates an agency with enhanced capabilities in consumer, healthcare, business, B2B and nonprofit communications,” said Christopher Rosica, CEO of Rosica PR. “The extensive experience of the senior-level B&Y team significantly expands our corporate communications, issues management, crisis communications and writing services and complements Rosica’s traditional and online media relations expertise.”
B&Y President and healthcare communications veteran, Susan Youdovin, is now Executive Vice President, Rosica Healthcare Division. Vice President Kathryn Kempf, a corporate communications and nonprofit specialist, is Senior Vice President of Rosica Healthcare. Marybeth Nibley, B&Y’s media relations director, brings her 20 years of journalism experience with AP and Reuters to the position of Senior Writer.
“We are pleased to bring our experience and skills to Rosica and are proud of the wonderful reputation we earned over our 15 years in business,” commented Youdovin. “We share with Rosica a long tradition of superior client satisfaction as well as a commitment to community service.”
Established in 1980, Rosica Strategic Public Relations is a national consumer and business-to-business public relations and marketing firm specializing in Internet marketing, social media, cause related marketing, media relations, media and public speaking training and crisis communications. Rosica develops creative, goal-oriented programs and, with its proprietary SalesSmart PRsm methodology, helps its clients drive sales and tangibly measure results. The agency’s services also include special events, new product introductions, message development, spokesperson tours and public affairs.