In today’s world, AI is becoming increasingly more integrated into our daily lives, yet many people are still wary about it. (Don’t worry, this blog post isn’t being written by a bot.)
“AI adoption is forecasted to surge by 143% over the next 18 months,” according to a recent Salesforce study — meaning more organizations will begin to incorporate AI into their communication campaigns as well.
How AI Can Help Enhance Your Content Marketing Efforts?
1. Augments content creation
Creating fresh, original content for blogs, social media and your web properties is extremely important today, given what we know about Google’s algorithmic preferences. Not only does frequently-refreshed and relevant content encourage readers to keep coming back to your site, it really helps with SEO.
To lighten the workload, you can use AI content services, like MarketMuse and Automated Insights, which can write original content for you. A bit apprehensive? Consider that the Associated Press uses AI software to generate content on corporate earnings reports and, according to a NY Times article, roughly a third of content published by Bloomberg News uses some form of automated technology.
2. Eliminates tedious tasks
Data analytics is another benefit of AI. Long gone are the days of reviewing t-tests and bar graphs. According to Lingumatics, text mining is “an artificial intelligence (AI) technology that uses natural language processing (NLP) to transform the free (unstructured) text in documents and databases into normalized, structured data suitable for analysis or to drive machine learning (ML) algorithms.”
Some companies hire employees for the specific purpose of audience engagement. However, chatbots can create auto-responses that interact with stakeholders on social media platforms to promptly answer questions, like posts, and enhance customer engagement.
3. Enables personalization
Artificial Intelligence helps personalize content to enhance the stakeholder experience with your organization or brand. Through platforms like SharpSpring, you can now create specialized email marketing campaigns addressing the receiver by name, organization, and how they’ve interacted with your company online (on-website, through email, or social). AI also helps make widely-distributed emails feel more personal, encouraging users to respond and interact with your company.
Additionally, AI helps customize newsfeeds on social media based on user demographics and location, and through data analysis, predict which posts users are more likely to comment on, hide, or mark as spam. This helps measure which campaigns were more successful than others.
4. Improves customer service
AI improves customer service by asking specific questions designed to find out exactly what information the stakeholder is seeking. This helps eliminate long phone queues waiting to speak with a representative. By integrating these initiatives into content marketing, users are able to get valuable information they need without wasting time and energy. All while taking steps not to lose the human touch, especially for elevated customer-related issues.
5. Helps with sales conversion rates
Platforms like SharpSpring and SalesForce help companies keep track of the sales funnel from initial leads and contact to conversion and repeat customers. Leveraging data gathered through online engagement with prospects and stakeholders, these services are especially efficient, aggregating information into one resource for effective decision making.
Content marketing has a lot to offer and AI can support your content marketing initiatives. Contact a member of the Rosica team today at pr@rosica.com to learn more.