Snapshot MonitoringTM
Our SnapShot Monitoring™ service aggregates eight paid and free social listening and traditional media monitoring tools into one robust, insights-rich platform that constantly evaluates sentiment and our clients’ reputations online. We also track your competitors and document their earned and social media strengths and challenges so you can learn from best practices, understand opportunities that arise, and ensure positioning and messaging differentiation. As part of our competitor monitoring, we gauge their reputational challenges, what they’re doing to secure earned media coverage, the quality of their content, and how they’re doing on social channels and with KOL relationships. All reports outline positioning, messaging, potential crises, and offer valuable insights to address obstacles and opportunities. Each week we compile our findings in an actionable presentation that we share with clients.
SnapShot Monitoring™ reports include:
- Social media monitoring results (on all platforms)
- Social media monitoring for our clients’ competitors (on all platforms)
- Traditional media monitoring results for our client
- Traditional media monitoring for our client’s competitors
- An executive summary of insights that can help our clients build thought leadership and share of voice