SEO Smart PRSM
Our approach to PR has always emphasized the importance of helping our clients build inbound “dofollow” links. While many SEO companies today emphasize on-site optimization and content development, it is clear that inbound links still matter. It’s heavy liftingthough, and some digital agencies simply don’t want to exert the effort. That’s where Rosica comes in. Our SEO Smart PRSM tactics yield powerful inbound links from credible media websites to our clients’ domains. The effect is commanding. These powerhouse links strengthen our clients’ reputations and help them manage perception online. We became well-versed in SEO beginning in the late 1990s when we represented a NYC-based digital marketing company. As their agency-of-record, Rosica had to quickly learn about search engine optimization and search marketing. It wasn’t long after partnering with that firm that learned the power of PR content when it’s syndicated and promoted through synopsizing stories into (unique) summaries, sharing articles, and building links to PR coverage (and news releases) to turbocharge SEO.