Rosica Communications just won a Silver Mercury Excellence Award in the Publicity category for its Hoboken Public Library’s “Right to Read” campaign. This strategic PR initiative positioned the library and its director as national champions of intellectual freedom and also sparked a movement—transforming Hoboken Public Library into New Jersey’s first book sanctuary and inspiring 47 others across the state to follow suit.
Rosica’s media relations strategy and execution efforts garnered 82 earned media placements in just over 12 months, generating nearly 170,000,000 media impressions (actual viewers, readers, and site visitors who saw this story). The widespread national and regional media coverage our national PR agency delivered includes NPR’s Morning Edition, Reader’s Digest, AARP, USA Today, Newsweek, CBS News, Axios, and many others. By leveraging our thought leadership measurement tools and strategic messaging, Rosica ensured the Library effectively communicated with stakeholders, achieving the institution’s goals and objectives.
Chris Rosica, President of Rosica Communications, emphasized the firm’s commitment to executing PR programs for mission-driven clients and utilizing media relations as a powerful change agent. “We leverage media coverage and the highly credible links these placements deliver for SEO, content marketing, social media content, stakeholder communications, and thought leadership,” Rosica stated.
The Mercury Excellence Awards honors outstanding public relations and marketing efforts globally, with Rosica Communications earning numerous accolades over the years. The Awards celebrate the best in PR and marketing worldwide, and Rosica’s recent success confirms its reputation as a top-tier education PR agency that drives meaningful change.
To view the news release on PR Web, click here.
About Rosica Communications
Established in 1980, Rosica Communications specializes in nonprofit PR, education PR, healthcare PR, and animal health public relations, building its clients’ share of voice and thought leadership. Always focused on its client-partners’ strategic objectives, the national PR and communications agency’s services include integrated marketing communications, media relations/storytelling, social media marketing, crisis communications, cause marketing, content development/marketing, and influencer marketing. Rosica Communications is a leader in thought leadership and created the Thought Leadership Measurement MatrixTM, the most comprehensive PR tool available that uses a unique algorithm to evaluate more than 20 indicators of thought leadership performance. For more information about Rosica Communications and its award-winning PR and marketing services, schedule a call with Chris Rosica: https://calendly.com/rosica/30min
