Books by Chris Rosica

The Power of B2B Social Media: The Marketing Strategy You Can’t Afford to Ignore (Noble Press, 2022)

While nearly all consumer brand marketers understand the importance of social media marketing, many organizations that sell to other businesses (B2B companies) and nonprofits underutilize this powerful tool. In this succinct new marketing book, Rosica highlights the benefits of B2B social media, providing readers with insights their organizations are likely to have overlooked. He also offers action steps that for-profits and not-for-profits can take to advance their organizational goals and objectives.

Rosica states, “When it comes to B2B and nonprofit organizations, social media marketing is often overlooked and undervalued. There are organizations that do see the value, but all too often they consider social a luxury they cannot afford. Rare is the B2B enterprise that understands social media should be a priority – and why – and commits the time and energy to deploy a consistent, strategic social media program.”

In The Power of B2B Social Media, Rosica identifies the five primary roles of a strategic business-to-business social media program as:

1. Protecting your reputation and managing perception online
2. Driving website traffic
3. Giving content marketing its power source
4. Increasing your reach through influencers
5. Developing and maintaining thought leadership

The book, published by Noble Press, is available in paperback on Amazon. Order your copy today!

The Authentic Brand (Noble Press, 2012)

The Authentic Brand is the Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

Learn from today’s highly successful entrepreneurs who have built iconic brands by authentically connecting with their customers.

In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, benefit from deep customer loyalty, garner unparalleled media attention, generate viral word-of-mouth, and build unprecedented brand equity.

This timeless marketing, branding, and PR book features 12 stimulating interviews with the following entrepreneurs:

• Ben Cohen & Jerry Greenfield
  (Ben & Jerry’s Homemade)
• Bobbi Brown, Bobbi Brown Cosmetics
• David Neeleman, JetBlue
• David Oreck, Oreck Corporation
• Gary Hirshberg, Stonyfield Farm
• Jeff Taylor, Monster.com
• Jerry Baldwin, Starbucks
• Jim Koch, Samuel Adams
• Kate and Andy Spade
• Roxanne Quimby, Burt’s Bees
• Wally “Famous” Amos

The Business of Cause Marketing (Noble Press, 2012)

The Cause Marketing Handbook provides in-depth strategies to help a business or brand. This book explains “how doing good means doing well” for corporations. Simply put, it explores why supporting worthy causes can be very good for business. In The Business of Cause Marketing, readers can learn about the real benefits for companies that have endorsed a variety of philanthropic initiatives. Through these mutually beneficial relationships, companies garner goodwill among all their stakeholders – from employees to customers – and charitable, nonprofit organizations get the support they need to carry out their missions.

The Cause Marketing Handbook provides in-depth strategies to help a business or brand:

• Select the best non-profit partner.
• Create fresh publicity opportunities.
• Incorporate the elements of a successful cause-related campaign into a marketing and business plan.
• Preempt crises and negative image issues.
• Execute creative media events that will command attention.
• Measure the impact of the partnership.
• Build and improve online reputation.