Is Thought Leadership for People or Companies?
In early 2015, our agency began focusing on thought leadership—which we view as the value-added [...]
How To Leverage News To Make News
The voluminous flow of news poses many opportunities for PR agencies and PR practitioners. However, [...]
Are Press Releases Still Worth Doing?
Over the past several years our PR agency has been asked by numerous clients and [...]
The Power of PR’s Content Engine
The Content Hub One timeless approach to effectively disseminating content and leveraging it for a [...]
Storytelling in Education: 4 Imperatives for Changing the Public Education Narrative in America
Public Education’s Image in the U.S. So much of what we hear, read, and see [...]
How Paid Ads Help Connect Nonprofits With New Stakeholders, Expanding Audience Reach
To reach younger audiences, it’s important to recognize the limitations of such traditional marketing activities [...]
Why Our Education System and Culture Should Embrace and Teach Ikigai
One thing that today’s young people all have in common is that they are all [...]
Rosica Communications’ Connie Ludwin to Chair Public Relations Committee of EWNJ
Rosica Communications Executive Appointed to Executive Women of New Jersey Board of Directors FAIRLAWN, NJ [...]
Rosica Communications Adopts International Cause, Young Strong Mothers Foundation
Leading Nonprofit PR Firm Partners with Tanzania-based Charitable Organization, on Pro Bono Campaign to Meet [...]
Why Marketers Have Adopted Canva as a Go To Design Tool
Canva is an online design program founded in 2012 in Perth, Australia that enables individuals [...]
Pros and Cons of Twitter’s Rebrand to “X”
We’ve seen many articles about the rebranding of Twitter, but few, if any, outline the [...]
10 AI Tools PR Professionals Can Leverage Ethically…Now
Generative Artificial Intelligence (AI) has taken the world by storm, and AI tools’ dominance in [...]