Content Development & Content Marketing

Fresh, professionally developed content is vital to any communications effort. Therefore, we develop content that resonates with your internal and external stakeholders – information they benefit from and want to consume. Whether it’s a bylined article, op-ed piece, news release, white paper, stakeholder appeal, email, social media post, or employee communique, we can deliver on time and on budget content you’re pleased with and proud of.

While AI can efficiently produce some forms of content, it does not match the quality, power, and SEO efficacy of copy developed by PR and communications professionals. Today’s marketers know that Google’s algorithm favors a high volume of superior copy and the search engine giant has the capability of recognizing AI-generated and duplicate content.

Smart organizations make certain all online content is properly optimized for search engine marketing purposes and our team ensures it’s designed for maximum impact. Rosica’s writers and online marketing specialists work seamlessly to make certain your digital marketing goals are prioritized and that the content we develop is effectively synopsized into unique communiques and cross-utilized. We also understand the power of video/video marketing and its use on social channels and websites and for stakeholder communications, conference presentations, and documentary films. Our team can provide strategy and counsel to ensure videos work hard to achieve your goals, whether they include fundraising, influencer marketing, or any of the other aforementioned uses.

Rosica is often asked to assist its clients with strategy, AB testing, funnel creation, and copy development to increase email open rates, drive website traffic, and improve email marketing ROI. Our team has extensively used HubSpot, SharpSpring, MailShake, Constant Contact, Zoho, and Mailchimp but our strategies can be utilized across all email marketing platforms.

We ensure the messages our clients disseminate resonate with their target audiences, which often include trade, business, and mass media. Creating smart content requires provocative and relevant copy that emotionalize an issue or address real and perceived needs. Our Content Development capabilities include but are not limited to:

Content marketing strategy informs an integrated marketing-communications plan. A comprehensive plan might include thought leadership, direct marketing, PR (earned media), social media, content marketing, tradeshow and conference support, and fundraising activities. Led by seasoned writers and PR counselors, our integrated team of subject matter experts coordinate branding, PR, and online marketing content for our clients. Experienced professionals guide the positioning and strategic marketing-communications plan to ensure your organization stands apart and achieves its goals.