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B2B & Professional Services public relations & Marketing

Rosica brings a strategic mindset and years of experience to companies in the B2B, marketing agency, media and professional services marketplace. We help our clients raise awareness and elevate their profiles, whether media buying firms, advertising agencies, online marketing firms, media companies or packaging/design companies. In professional services, we represent law firms, commercial banks, engineering firms, architects and real estate companies. We help them with their positioning and messaging and support their thought leadership presence at tradeshows and conferences. Rosica also provides content development and marketing, along with collateral material design and writing services. We frequently manage the awards submission process to gain industry and community recognition for our client-partners. Many of our consumer marketing clients utilize us on the B2B side as well to generate articles and features in such outlets as The Wall Street Journal, New York Times, Bloomberg Businessweek, Fortune, Forbes, Inc., Fast Company, CNN, Bloomberg and a plethora of trade outlets.

The media relations work we do on behalf of our clients is informed by a keen understanding of how their businesses work, the competitive media environment and what’s trending. We have a wide network of media contacts and know how to pitch a story so that it results in compelling coverage. Moreover, our media training staff work with C-suite executives to prepare for PR interviews that engage with audiences and convey memorable messaging.

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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