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# Rosica
Public Relations Firm
## Sitemaps
- [XML Sitemap](https://www.rosica.com/sitemap.xml): Contains all public & indexable URLs for this website.
## Posts
- [Blog & News](https://www.rosica.com/news/) - Rosica PR news and public relations case studies.
- [7 Strategies for Using Social Media to Grow Thought Leadership](https://www.rosica.com/2020/01/31/seven-strategies-for-using-social-media-to-grow-thought-leadership/) - Does your organization have the reputation of being a true innovator in your field? Maybe there’s a person in your company who is a true subject matter expert, possibly one of your C-level executives, product/service specialists, or another key opinion leader. In his forthcoming book entitled The Power of B2B Social Media, The Marketing Strategy
- [Six Thought Leadership, PR, and Marketing Essentials for Nonprofits](https://www.rosica.com/2020/12/30/six-thought-leadership-pr-and-marketing-essentials-for-nonprofits/) - Your organization can stand apart and build brand recognition through these proven nonprofit PR and marketing communications strategies.
- [Developing Thought Leadership](https://www.rosica.com/2022/05/11/developing-thought-leadership/) - Thought leaders are the go-to people in their fields of expertise. They are the subject matter experts considered to have the most informed opinions.
- [How to Speak Authentically to Your Customers](https://www.rosica.com/2022/05/26/how-to-speak-authentically-to-your-customers/) - Thought leaders are the go-to people in their field of expertise. They are the subject matter experts considered to have the most informed opinions.
- [The Importance of Geo-Branding](https://www.rosica.com/2022/06/08/the-importance-of-geo-branding/) - One of the most important aspects of brand-building for small and regional businesses who plan to build their identity nationally is to implement geo-branding strategies.
- [Five Social Media Strategies to Strengthen Your Digital Presence](https://www.rosica.com/2022/06/30/five-social-media-strategies-to-establish-a-strong-digital-presence/) - The following social media strategies are proven to strengthen your digital footprint, regardless of your strategy development stage.
- [3 New Twitter Features You Need to Know About](https://www.rosica.com/2022/07/14/three-new-twitter-features-you-need-to-know-about/) - Staying up to date with new app features is vital in keeping up with the latest trends and developments, which can protect and promote your organization.
- [Why Your Organization Should Be Using Linktree](https://www.rosica.com/2022/07/27/3-why-your-organization-should-be-using-linktree/) - Instead of being confined to having one link-in-bio at a time, Linktree allows users to customize and manage multiple links that followers can click.
- [A Marketing Imperative in 2022: Harness the Power of Video](https://www.rosica.com/2022/08/11/harness-the-power-of-video/) - Our tips can guide your video content creation to impress your stakeholders, increase engagement, and connect others to your mission.f
- [Remote work is here to stay. Here’s what we’ve learned from it – and why we agree.](https://www.rosica.com/2022/08/24/remote-work-is-here-to-stay/) - Remote work is here to stay. Remote work has showcased higher levels of efficiency and the work we are delivering to clients is stronger than ever before.
- [How to Effectively Implement a CSR Program](https://www.rosica.com/2022/09/07/how-to-effectively-implement-a-csr-program/) - Employing a CSR program can help organizations and make the world a better place – something employees, particularly Gen Z, have come to expect.
- [Rosica Awarded First-Place for Nonprofit PR Campaign](https://www.rosica.com/2022/09/19/rosica-awarded-first-place-award/) - Rosica Communications just received top honors in the 2021 NJ Ad Club Awards for its Easterseals New Jersey Disability Employment Awareness Month PR campaign.
- [Think Big, and Proactively Tell Your Story!](https://www.rosica.com/2022/09/30/think-big-and-proactively-tell-your-story/) - Business leaders who use storytelling to tell the world about their companies, and disseminated their good news, create successful companies and built significant brand equity.
- [Chris Rosica Speaks at Rutgers Newark, Donates 100 Copies of His First Book - The Authentic Brand](https://www.rosica.com/2022/10/18/rutgers-newark-presentation-donation/) - Chris Rosica was a featured speaker at Rutgers-Newark, addressing dozens of students from the university’s Marketing & Management Society meeting.
- [Working with Purpose Makes a World of Difference](https://www.rosica.com/2022/10/25/work-with-purpose/) - Since our founding in 1980, Rosica Communications has partnered with and amplified the impact of mission-driven education, healthcare, and nonprofit clients.
- [Getting Engaged: When the going gets tough, the tough give](https://www.rosica.com/2022/12/06/getting-engaged-njbiz-opinion/) - What can we do to come together and support one another, and protect the future interests of our state and nation? It is time for businesses to give back.
- [Position Your CEO as a Thought Leader](https://www.rosica.com/2022/12/08/position-your-ceo-as-a-thought-leader/) - Learn how a thought leadership development strategy can help nonprofit leaders position themselves as trusted authorities to increase credibility and awareness.
- [The Instagram Story reflects YOUR Brand Story](https://www.rosica.com/2022/12/16/instagram-story-reflects-your-brand-story/) - Instagram Story is a PR tool for nonprofit and for-profit organizations as it enhances and preserves your brand story. Click to learn more about IG story.
- [Education PR Firm Rosica Communications Named Top PR Firm in Clutch’s 2023 PR Firm Review](https://www.rosica.com/2023/01/23/education-pr-firm-rosica-award/) - Healthcare PR Firm Rosica Communications has been recognized by Clutch, a leading B2B rating and review platform, as a Top 2023 Public Relations Agency.
- [Why Smart Nonprofits Are Paying Close Attention to Instagram’s 3 Focus Areas for 2023](https://www.rosica.com/2023/01/30/nonprofit-instagram-focus-areas/) - A new year is always an exciting time to set new goals. Education companies and nonprofits should use this time to reflect on their existing social media strategy and define clear objectives to improve their digital footprints. Social media provides an opportunity for organizations in the education space to market themselves and stand apart from
- [Instagram and Facebook Users Will Soon Be Able To Pay for Verification](https://www.rosica.com/2023/02/22/instagram-facebook-verification/) - Meta, the parent company of Instagram and Facebook, recently announced plans to launch their subscription serviceallowing users to pay a monthly fee for a verification badge and other benefits.
- [What is Section 230, And How Does It Impact Social Media?](https://www.rosica.com/2023/02/23/how-section-230-impacts-social-media/) - Both cases will be instrumental in deciding whether social media companies can be held liable for harmful content spread on their platforms, which are supported by their algorithms.
- [How to Build Thought Leadership On LinkedIn](https://www.rosica.com/2023/03/28/building-thought-leadership-on-linkedin/) - LinkedIn is an ideal platform for nonprofit organizations seeking to reach a large audience of professionals.
- [I Run A Nonprofit. Is TikTok For Me?](https://www.rosica.com/2023/04/20/i-run-a-nonprofit-is-tiktok-for-me/) - Nonprofits can effectively use TikTok to demonstrate their impact. Click here to learn how to implement a TikTok social media strategy for your nonprofit.
- [Rosica, Leading the Way in Nonprofit Public Relations, Turns 43](https://www.rosica.com/2023/04/27/rosica-leading-the-way-in-nonprofit-public-relations-turns-43/) - Rosica Communications has been a leading nonprofit public relations firm since 1980, delivering award-winning services to its clients. Please join us in recognizing the agency on its 43rd birthday!
- [Rosica Communications Expands Senior Leadership Team](https://www.rosica.com/2023/05/23/rosica-communications-expands-leadership-team/) - Rosica Communications has announced that social impact communications leader Connie Ludwin has joined the firm as senior vice president.
- [Interview with Chris Rosica — Warning Signs Your Organization Could Have A Crisis](https://www.rosica.com/2023/05/25/chris-rosica-crisis-communications-interview/) - What are the warning signs of a brewing crisis within an organization? Click here to watch Chris Rosica's interview with Crisis Ahead.
- [Leveraging AI in Public Relations: Enhancing Communication Strategies](https://www.rosica.com/2023/07/11/leveraging-ai-in-public-relations/) - Read to learn how PR plays a crucial role in today’s business landscape, shaping brand images and fostering important relationships.
- [Unleashing the Power of Meta's Threads: A Comprehensive PR and Marketing Guide ](https://www.rosica.com/2023/07/21/meta-threads-pr-and-marketing-guide/) - Welcome to Instagram Threads — the future of your social media strategy. Click here to read our Threads PR and marketing guide.
- [10 AI Tools PR Professionals Can Leverage Ethically...Now](https://www.rosica.com/2023/07/28/10-ai-tools-pr-professionals-can-leverage-ethically.now) - Here’s a deeper dive into AI tools and how they benefit the PR industry, revolutionizing content creation, audience engagement, and overall communication effectiveness.
- [Pros and Cons of Twitter's Rebrand to "X"](https://www.rosica.com/2023/08/04/pros-and-cons-of-twitter-rebrand-to-x/) - Say goodbye to the iconic blue bird logo and say hello to "X." Dive into the pros and cons of the Twitter rebrand that is taking the media by storm.
- [Crisis Communications: Responding to Immediate and Unexpected Issues](https://www.rosica.com/2021/05/05/crisis-communications-responding-to-immediate-and-unexpected-issues/) - How to effectively communicate during a crisis to protect a school’s image and reputation, the most critical elements of a crisis communications plan and how to complete the crisis planning process.
- [Why Cause Marketing Matters](https://www.rosica.com/2020/10/19/why-cause-marketing-matters/) - Discover why cause marketing matters and how aligning your brand with meaningful social causes can boost trust, drive engagement, and increase long-term growth.
- [T&M Associates Announces New Addition To Their Health and Safety Team Featured in NJ Biz](https://www.rosica.com/2015/07/07/t-m-associates-announces-new-addition-to-their-health-and-safety-team-featured-in-nj-biz/) - Thomas Burgess has joined T&M Associates' health and safety team at the Middletown-based engineering, planning and environmental consulting firm. Burgess, who will be based out of the firm's Clifton office, we will be responsible for environmental, health and safety services to a broad range of T&M clients. He is a recognized leader in the safety
- [American Flatbread Pizza](https://www.rosica.com/2015/07/29/american-flatbread-pizza-1/) - Blogger Wendy Weekend Gourmet included American Flatbread in her favorite things for July! Thank you Wendy! http://www.wendyweekendgourmet.com/2015/07/wendys-favorite-things-for-july.html#more
- [Jersey Girl Cooks Reviews the Power Air Fryer](https://www.rosica.com/2018/10/05/jersey-girl-cooks-reviews-the-power-air-fryer/) - Lisa from Jersey Girl Cooks shows us how to make her "Crispy Air Fryer Chicken Wings" with her all new Power Air Fryer from TriStar! Lisa says "This lucky Jersey Girl has another appliance to test in my kitchen. I am loving it and one of the main reasons is that my husband and teenage
- [Alzheimer's New Jersey Hosts Annual Walk to Fight Alzheimer's](https://www.rosica.com/2018/10/10/alzheimers-new-jersey-hosts-annual-walk-to-fight-alzheimers/) - Congressman Chris Smith and hundreds of family members and supporters of Alzheimer's patients were in Point Pleasant Beach for the 2018 Walk to Fight Alzheimer's, hosted by Alzheimer's New Jersey. The group's president and CEO Kenneth Zaentz, Mayor Steve Reid and other leaders were also present to kick off the walk. Teams of walkers raised
- [NJ Sharing Network's Helen LaCarrubba Shares Six Things You Should Know About Her!](https://www.rosica.com/2018/10/18/nj-sharing-networks-helen-lacarrubba-shares-six-things-you-should-know-about-her/) - After Helen LaCarrubba graduated from Farleigh Dickinson University with a degree in medical technology, she saw a job posting at the NJ Sharing Network, a nonprofit organization dedicated to saving lives through organ and tissue donation, for someone with blood bank experience. The Wayne resident has worked there for the past 21 years. Today, she
- [Dr. Jeff Werber Shares the Six Most Toxic Halloween Candies for Dogs](https://www.rosica.com/2018/10/23/dr-jeff-werber-shares-the-six-most-toxic-halloween-candies-for-dogs/) - It can be fun to encourage your pet to enjoy holidays with you, and it might be natural to wonder: can dogs eat chocolate or candy to share in the fun this Halloween? The short answer is “no.” While all sweets are potentially dangerous to dogs, some candies can cause major trouble and become a
- [Dr. Carl Moroff from National Vision Administrators (NVA) Shares “5 Reasons to Talk About Vision Benefits”](https://www.rosica.com/2018/10/30/dr-carl-moroff-from-national-vision-administrators-nva-shares-5-reasons-to-talk-about-vision-benefits/) - Are you talking about vision benefits when reviewing your clients’ or company’s overall health benefits? It may be an afterthought, but a vision benefit is a valuable asset to include in your benefit plan. Dr. Carl Moroff, Chief Vision Officer at NVA, explains how a vision benefit helps members and why it’s so important to
- [The Salvation Army Serves Thanksgiving Breakfast To Hundreds Of Guests](https://www.rosica.com/2018/12/03/the-salvation-army-serves-thanksgiving-breakfast-to-hundreds-of-guests/) - This Thanksgiving, The Salvation Army served breakfast to hundreds of guests at its annual event. This year, Eastwick College hosted the breakfast. Read about the event! https://www.northjersey.com/story/news/bergen/hackensack/2018/11/22/volunteers-host-thanksgiving-day-meals-across-bergen-county-nj/2057372002/
- [A New Survey Shows That Families Are Facing Alzheimer’s More Openly](https://www.rosica.com/2019/01/04/a-new-survey-shows-that-families-are-facing-alzheimers-more-openly/) - Alzheimer’s is coming out of the shadows in New Jersey, but many families struggling with it aren’t being guided to services that could help them cope. Those are the key findings from a statewide survey done by Fairleigh Dickinson University’s PublicMind for Alzheimer’s New Jersey. The survey found 89 percent of people concerned about memory loss
- [Watch Celebrity Veterinarian Dr. Jeff on NBC Las Vegas](https://www.rosica.com/2019/03/05/watch-celebrity-veterinarian-dr-jeff-on-nbc-las-vegas/) - How can you get pets acclimated to new family members? Dr. Jeff Werber gives us his best tips on how to avoid jealousy in your pet when a new baby arrives. Watch his interview on KSNV News 3 Las Vegas!
- [Kentucky Celebrates Shared Parenting Law With Anniversary](https://www.rosica.com/2019/05/01/kentucky-celebrates-shared-parenting-law-with-anniversary/) - One year ago on April 26th, Kentucky became the first state in the country to officially declare that children deserve both parents by passing the Shared Parenting Law. To celebrate the anniversary, the state of Kentucky has just officially proclaimed April 26th as Shared Parenting Day. Read about the special day on The Mountain Advocate!
- [Remembering the Authentic Kate Spade on the One-year Anniversary of Her Death](https://www.rosica.com/2019/06/05/remembering-the-authentic-kate-spade-on-the-one-year-anniversary-of-her-death/) - By Christopher Rosica, Author of The Authentic Brand (Noble Press, 2012), which featured Spade after a series of personal interviews. Kate Spade, born Katherine Noel Valentine Brosnahan, was truly authentic. A talented fashion designer and entrepreneur, she and her husband, Andy, created one of the world’s most respected and successful lifestyle companies, which many entrepreneurs since have sought to
- [Employers Turning to Pharmacy Benefit Managers to Fight Employees’ Prescription Drug Abuse](https://www.rosica.com/2020/01/21/employers-turning-to-pharmacy-benefit-managers-to-fight-employees-prescription-drug-abuse/) - BeneCard PBF President Michael Perry shares how pharmacy benefit managers can be a key ally to reduce wasteful and inappropriate prescription utilization.
- [Social Media Marketing Trends for 2020](https://www.rosica.com/2020/01/23/social-media-marketing-trends-for-2020/) - A new year means new technology, and with new technology comes the need to evolve. This is necessary in order to capitalize on the vast opportunities that come with new social tech tools and practices. We live in a world where trending apps and social channels change regularly. Every year, it seems a new social
- [News Releases Are Dead… Long Live News Releases.](https://www.rosica.com/2020/02/06/news-releases-are-dead-long-live-news-releases/) - It’s impossible to keep up with thousands of information channels we have at our fingertips today. With media dilution, PR has completely changed.
- [5 Ways AI Can Help You Enhance Content Marketing](https://www.rosica.com/2020/02/13/5-ways-ai-can-help-you-enhance-content-marketing/) - In today’s world, AI is becoming increasingly more integrated into our daily lives, yet many people are still wary about it.
- [Top 5 Reasons Why Companies Employ Cause Marketing](https://www.rosica.com/2020/02/18/top-5-reasons-why-companies-employ-cause-marketing/) - Today is World Corporate Social Responsibility Day. From a business standpoint, it’s also the perfect opportunity to employ cause marketing.
- [James Lewis of the National Society of High School Scholars featured on CNBC.com](https://www.rosica.com/2020/02/21/james-lewis-of-the-national-society-of-high-school-scholars-featured-on-cnbc.com) - James Lewis, president of the National Society of High School Scholars (NSHSS), was recently featured on CNBC.com on smart ways families ...
- [Making The Case For Micro-Influencers](https://www.rosica.com/2020/02/28/making-the-case-for-micro-influencers/) - Much had been written in recent years about influencer marketing and micro-influencers. Many clients ask whether this is (still) a worthwhile investment ...
- [My Time with Jack Welch, by Chris Rosica](https://www.rosica.com/2020/03/02/my-time-with-jack-welch-by-chris-rosica/) - While serving as the president of the New York City Chapter of the Entrepreneurs’ Organization (EO), formerly the Young Entrepreneurs’ Organization or YEO, I...
- [Five Ways Social Media Can Help Protect Your Reputation Online During a Crisis](https://www.rosica.com/2020/03/05/five-ways-social-media-can-help-protect-your-reputation-online-during-a-crisis/) - Social media can be your biggest ally in monitoring and protecting your reputation online and it can impact several aspects of your business...
- [Best Practices for Coronavirus Communications & Preparedness – By Chris Rosica](https://www.rosica.com/2020/03/13/best-practices-for-coronavirus-communications-preparedness-by-chris-rosica/) - On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status, which, according to the World Health Organization (WHO), means...
- [Washington Examiner Shares Chris Rosica's View on Storytelling in Times of Crisis](https://www.rosica.com/2020/03/27/washington-examiner-shares-chris-rosicas-view-on-storytelling-in-times-of-crisis/) - In yesterday’s Washington Examiner, COVID-19 crisis communications expert Chris Rosica was asked to comment on Dr. Deborah Birx’s story delivered at the White..
- [Internal Coronavirus Communication Strategies](https://www.rosica.com/2020/03/30/chris-rosica-outlines-internal-coronavirus-communications-strategies/) - Given the new business reality, agency President Chris Rosica outlines 7 Essential Internal Communication Strategies for dealing with the coronavirus crisis...
- [Authentic Communications: Rethinking What We Say During the Pandemic](https://www.rosica.com/2020/04/01/authentic-communications-rethinking-what-we-say-during-the-pandemic/) - The past few weeks have created quite a disruption, but far and away the question we’ve been asked the most is: “Should I still be sending regular ...
- [Rosica says #GiveANursesAHug!](https://www.rosica.com/2020/05/12/rosica-says-giveanursesahug/) - Rosica is working with allnurses.com, the largest nursing community on the planet, with more than one million members, to promote the #GiveANurseAHug campaign.
- [Exergen Celebrates 40 Years, with Herculean response to COVID-19](https://www.rosica.com/2020/05/13/exergen-celebrates-40-years-with-herculean-response-to-covid-19/) - The Rosica team acknowledges and congratulates Exergen for 40 years of innovation, scientific advancement, and success.
- [Celebrating Florence Nightingale’s Legacy – Never More Important than Today](https://www.rosica.com/2020/05/13/celebrating-florence-nightingales-legacy-never-more-important-than-today/) - Chris Rosica, celebrates nurses and Florence Nightingale’s 200th birthday by being an advocate and recognizing the nursing community is essential.
- [National Society for High School Scholars Makes National News](https://www.rosica.com/2020/05/18/national-society-for-high-school-scholars-makes-national-news/) - Rosica Communications helped the National Society of High School Scholars (NSHSS) make national news with an in-depth article in Newsweek.
- [Newark Trust for Education Talks School Reopenings](https://www.rosica.com/2020/07/20/newark-trust-for-education-talks-school-reopenings/) - We recently secured coverage on NJ.com for education thought leader Newark Trust for Education. The Trust’s Executive Director Ronald Chaluisan spoke about ...
- [Newark Public Library Names New Director](https://www.rosica.com/2020/07/28/newark-public-library-names-new-director/) - Joslyn Bowling Dixon steps into her role during the Libraries time of need, her experience in large urban public libraries is welcomed.
- [The Salvation Army Provides Youth with a Camp Experience Despite COVID-19](https://www.rosica.com/2020/07/30/the-salvation-army-provides-youth-with-a-camp-experience-despite-covid-19/) - “Campers” will receive a box with different themed items and activities they would get if they were actually attending camp in person.
- [NSHSS Conducts Gen Z Career Interest Survey](https://www.rosica.com/2020/08/04/nshss-conducts-gen-z-career-interest-survey/) - Survey results show Gen Z places importance on these key workplace benefits and where they’d prefer to work.
- [New Jersey Teen Named Boys & Girls Club Youth of the Year](https://www.rosica.com/2020/08/12/new-jersey-teen-named-boys-girls-club-youth-of-the-year/) - “It’s amazing to be chosen. I’m essentially a role model for club kids, and non-club kids."
- [HALOLIFE and Salvation Army Team Up to Help the Homeless](https://www.rosica.com/2020/08/21/halo-life-and-salvation-army-team-up-to-help-the-homeless/) - Many New Yorkers who are homeless or have become unemployed because of the pandemic needed masks, so HALOLIFE and Salvation Army stepped in to help.
- [Newark Trust for Education Shares How Students Can Succeed During COVID-Era Learning](https://www.rosica.com/2020/09/01/newark-trust-for-education-shares-how-students-can-succeed-during-covid-era-learning/) - Learning is a social activity and, whether in-person or learning remotely, we should always be thinking of ways students can succeed emotionally and academically
- [HALOLIFE Helps the Homeless in Austin](https://www.rosica.com/2020/09/21/halo-life-helps-the-homeless-in-austin/) - “There’s no place that the virus is doing more damage than to our homeless brothers and sisters.”
- [Legacy Food Manufacturer, New York-based Hanan Products Partners with Rosica Communications](https://www.rosica.com/2020/11/19/legacy-food-manufacturer-new-york-based-hanan-products-partners-with-rosica-communications/) - “We partnered with Rosica because we wanted to work with a like-minded firm, one that puts quality and service first.”
- [Rosica Partners With The Salvation Army Camden Corps For Largest Food Drive in South Jersey](https://www.rosica.com/2020/11/25/rosica-partners-with-the-salvation-army-camden-corps-for-largest-food-drive-in-south-jersey/) - A Thanksgiving food drive to help 1,800 families in need, county-wide and celebrate the holiday.
- [Salvation Army Lights Up the World’s Largest Red Kettle in Times Square](https://www.rosica.com/2020/12/03/salvation-army-lights-up-the-worlds-largest-red-kettle-in-times-square/) - This year, the challenge is greater than ever before, and we are taking giant steps to meet it.
- [New Cannabis Legislation: The Importance of Having the Best Cannabis and CBD PR Agency to Help Navigate Recent Changes](https://www.rosica.com/2021/01/13/new-cannabis-legislation-the-importance-of-having-the-best-cannabis-and-cbd-pr-agency-to-help-navigate-recent-changes/) - CBD companies will face opposition in communities, and consistent PR and corporate communications will play a vital role in managing perceptions.
- [Higher Ed & Virtual Learning: How Colleges and Universities Can Bolster Enrollment and Stand Apart](https://www.rosica.com/2021/02/01/higher-ed-virtual-learning-how-colleges-and-universities-can-bolster-enrollment-and-stand-apart/) - Higher Ed Institutions have to change their focus and enrollment practices to meet the needs of their students and the virtual learning environment students.
- [Rosica Discusses the Importance of Cause Marketing on iHeart Radio’s Passage to Profit Podcast](https://www.rosica.com/2021/02/18/rosica-discusses-the-importance-of-cause-marketing-on-iheart-radios-passage-to-profit-podcast/) - Rosica says, “By doing good, you can do well. And by doing good, you’ll inspire others to do the same.
- [Rosica Communications Makes Forbes List of America’s Best PR Agencies](https://www.rosica.com/2021/02/18/rosica-communications-makes-forbes-2021-list-of-americas-best-pr-agencies/) - Specializing in education, healthcare, nonprofits, and food and beverage, Rosica Communications named to the Forbes 2021 List of America’s Best PR Agencies.
- [3 Ways To Improve Communications & Health Outcomes Through Telemedicine/Telehealth](https://www.rosica.com/2021/02/24/3-ways-to-improve-telehealth-communications-and-health-outcomes/) - Here are three tips for healthcare providers in their quest to improve telemedicine outcomes and patient communications and engagement.
- [Rosica Named Top Social Media Agency by Kicksta and InfluenceGrid](https://www.rosica.com/2021/03/04/rosica-named-top-social-media-agency-by-kicksta-and-influencegrid/) - Rosica Communications was named a Top Social Media Agency by Kicksta and InflenceGrid in their 2021 Social Media Marketing Awards.
- [This Week in Digital News & Trends: Google Chrome’s Removal of Third-Party Internet Cookies & Facebook’s Political Ad Ban Lift](https://www.rosica.com/2021/03/05/this-week-in-digital-news-trends-google-chromes-removal-of-third-party-internet-cookies-facebooks-political-ad-ban-lift/) - Two important articles ran in the news about search marketing and social media. Google Chrome will be phasing out third-party cookies for a more privacy-preserving software, and Facebook announced it will be lifting its ban on politician ads.
- [How to Increase Your Reach Through Influencer Marketing](https://www.rosica.com/2022/04/28/how-to-increase-your-reach-through-influencer-marketing/) - Influencer marketing is the idea that if a company “markets” to the third-party influencer, this subject matter expert can speak about and recommend the company’s products, services, and expertise to the industry (and her/his followers).
- [Give Content Marketing Its Power Source](https://www.rosica.com/2022/04/14/give-content-marketing-its-power-source/) - If you are doing any content marketing at all, you would be leaving money on the table if you didn’t use social media to disseminate it. Social media can help this process. Here are five strategies...
- [How B2B Social Media Can Drive Traffic to Your Website](https://www.rosica.com/2022/03/25/how-b2b-social-media-can-protect-your-reputation-online/) - Social media can be your biggest ally in monitoring and protecting your reputation online, and it can impact several aspects of your business – from recruiting and hiring to generating sales leads.
- [How B2B Social Media Can Protect Your Reputation Online](https://www.rosica.com/2022/03/16/how-b2b-social-media-can-protect-your-reputation-online/) - Social media can be your biggest ally in monitoring and protecting your reputation online, and it can impact several aspects of your business – from recruiting and hiring to generating sales leads.
- [Rosica Talks About His New Book on Social Media](https://www.rosica.com/2022/02/17/chris-rosica-talks-b2b-social-media/) - [wonderplugin_video iframe="https://www.youtube.com/watch?v=JLs4d8Qppqs" lightbox=0 lightboxsize=1 lightboxwidth=960 lightboxheight=540 autoopen=0 autoopendelay=0 autoclose=0 lightboxtitle="" lightboxgroup="" lightboxshownavigation=0 showimage="" lightboxoptions="" videowidth=600 videoheight=400 keepaspectratio=1 autoplay=0 loop=0 videocss="position:relative;display:block;background-color:#000;overflow:hidden;max-width:100%;margin:0 auto;" playbutton="http://www.rosica.com/rosica-media/plugins/wonderplugin-video-embed/engine/playvideo-64-64-0.png"] Check out Chris Rosica’s short video about his new book, The Power of B2B Social Media: The Marketing Strategy You Can't Afford to Ignore, available on Amazon!
- [Harnessing the Power of B2B Social Media](https://www.rosica.com/2022/02/09/harnessing-the-power-of-b2b-social-media/) - When considering the wide range of objectives a marketing plan might contain, social media can be more effective in advancing a B2B marketing strategy than advancing a B2C marketing agenda.
- [President of Rosica Communications Releases Third Book, The Power of B2B Social Media](https://www.rosica.com/2022/01/12/president-of-rosica-communications-releases-third-book-the-power-of-b2b-social-media/) - Chris Rosica has just launched his third book entitled The Power of B2B Social Media: The Marketing Strategy You Can’t Afford to Ignore.
- [Check Out Rosica Communications’ Latest News!](https://www.rosica.com/2021/11/23/check-out-rosica-communications-latest-news/) - Rosica Communications, a national agency specializing in PR, integrated marketing, social media, and thought leadership, positioning/messaging, and content marketing just won four PR industry awards for its successful programs. The first-place honors are for work in the nonprofit PR sector.
- [5 Crisis Communications Imperatives](https://www.rosica.com/2021/08/26/5-crisis-communications-imperatives/) - There are several crisis communications considerations to be aware of today, which we view as vital to protecting and preserving images and reputations [...]
- [Who's Telling Your Story?](https://www.rosica.com/2021/10/06/dkn/) - #post_excerptStorytelling remains an imperative in today’s PR and marketing mix. The competitive nature of the corporate and nonprofit sectors makes it so.
- [N. Carolina Entrepreneurs Purchase One of Nation's Largest Medical Spa Chains](https://www.rosica.com/2007/10/01/n-carolina-entrepreneurs-purchase-one-of-nations-largest-medical-spa-chains/) - Byron Ashbridge and Joe Pitt, who operate five Sōna MedSpa franchises in Charlotte, Greensboro and Raleigh, North Carolina, have purchased the controlling interest in Sōna MedSpa International, previously based in Franklin, TN. Since 2002, Ashbridge and Pitt have run some of the most successful locations in the company and will build upon their accomplishment in
- [Why Marketers Have Adopted Canva as a Go To Design Tool](https://www.rosica.com/2023/11/07/why-canva-is-a-go-to-design-tool/) - Click here to learn more about Canva’s user-friendly attributes that make it more inviting and less daunting when compared with other professional design software.
- [How Netflix is Handling Crisis Communications in a Social Media-Driven World: Netflix Pulls Back on Password Sharing and the Backlash is Spreading](https://www.rosica.com/2023/02/03/how-netflix-is-handling-crisis-communications/) - Whether Netflix will implement the new password sharing policy globally is unclear. What’s certain is that the brand will continue to lose the support and respect of its users if the company does not utilize best in class communications, PR, and crisis communications strategies to transparently and compassionately address the issue – in mass media and on social media platforms.
- [Six Ways PR Can Grow Thought Leadership](https://www.rosica.com/2017/02/21/six-ways-pr-can-grow-thought-leadership/) - With the rapid growth of technology, the PR industry must evolve. In his latest article, Chris Rosica explores how PR can create thought leadership. The piece, entitled “Six Ways PR Can Grow Thought Leadership” reveals how this approach can apply to B2B and B2C companies and brands alike. The six topics highlighted include positioning and
- [How Cause Marketing Builds Brands - and Good Will](https://www.rosica.com/2022/01/26/untitled_45/) - Cause-related marketing is one of the most important and powerful marketing tools in the strategic practitioner's arsenal, regardless of whether they work for a for-profit or nonprofit.
- [Flying Under the Radar: A Great Way to Crash and Burn](https://www.rosica.com/2022/01/13/untitled_40/) - While some organizations understand the power and benefits of proactive marketing, PR, and storytelling – others keep their good work and good news a secret. Chapter 6 of The Authentic Brand, aptly titled “Flying Under the Radar, a Great Way to Crash and Burn,” speaks to that.
- [Remembering Betty White One Month After Her Passing](https://www.rosica.com/2022/01/31/remembering-betty-white-one-month-after-her-passing/) - One month ago today an amazing human being, talent, and animal rights supporter passed. A household name, Betty White is greatly missed.
- [June's Google Algorithm Change: What You Should Know](https://www.rosica.com/2021/05/26/june-2021-google-algorithm-change-what-you-should-know/) - Google will be adding “Page Experience” as an update to their algorithm in mid June 2021 – a new evaluation method that will impact how the search engine ranks websites.
- [Top Social Media Tools for Today's Marketer](https://www.rosica.com/2021/06/10/top-social-media-tools-for-2021/) - Social media can impact the success of your organization and act as a strategic communication channel for its mission, products, services, and people. Whether you’re seeking to promote a new offering, foster customer loyalty, get connected, build credibility, create a following, or tell your story, social media marketing can be a chief ingredient to success. Its powerful reach can generate results regardless of whether you’re in a B2C, B2B, nonprofit, or municipal work environment. Not only can it help you reach your target audiences, but it can connect you with key stakeholders, enabling your organization to understand their needs. Social media is also part of any strategic content marketing initiative. The question is how do you take it to the next level? How do you cultivate the new leads, advocates, and buzz that social media can generate? How do you capture the potential these channels possess?
- [Social Media and Social Distancing](https://www.rosica.com/2020/05/29/social-media-and-social-distancing/) - Effectively focusing on social media during a time of social distancing can be a challenge for many organizations. For starters, employees can’t get together...
- [Storytelling Sells](https://www.rosica.com/2021/05/19/storytelling-sells/) - Storytelling is a communication, PR, and marketing essential. It enables you to create a narrative around your company, communicate who you are, how you got here, and what you stand for.
- [Three Reasons To Make Your Blog A Content Hub](https://www.rosica.com/2021/03/30/three-reasons-to-make-your-blog-a-content-hub/) - Your blog is the hub of your content marketing, and it boosts SEO website traffic, builds thought leadership, and simplifies email marketing and social media content dissemination.
- [Read Dr. Jeff Werber's Recent Article On Dogster](https://www.rosica.com/2018/07/26/3389/) - Is pineapple safe for dogs? Read Dr. Jeff Werber latest article with Dogster to learn if we can feed the delicious snack to our furry friends! https://www.dogster.com/dog-food/can-dogs-eat-pineapple
- [New PBM Model Places Patients First, Delivers Effective Coordination of Care](https://www.rosica.com/2018/07/26/new-pbm-model-places-patients-first-delivers-effective-coordination-of-care/) - President Trump Wants to Reduce Patient Out-of-Pocket Costs. BeneCard PBF’s Expert Clinical Care Coordination Improves Patient Safety and Reduces Costs by Combatting Inappropriate Prescribing. The Trump administration’s blueprint for improvements to the American healthcare system calls out the need to reduce patient out-of-pocket costs. BeneCard PBF, a privately owned, independent PBM, helps keep costs down
- [Benecard PBF Disrupts PBM Market By Offering Full Pass Through of Rebates](https://www.rosica.com/2018/07/25/benecard-pbf-disrupts-pbm-market-by-offering-full-pass-through-of-rebates/) - President Trump Proposes PBMs Pass Through at Least 33% of Rebates; BeneCard PBF’s Purely Transparent Model Offers 100% Pass-Through of All Drug Manufacturer Rebates As national attention focuses more strongly on pharmacy benefit managers (PBMs) and drug costs, the presidential administration has proposed PBMs pass through at least 33% of all rebates collected on drugs
- [Former Governor Christie Continues Fight Against Addiction, Opioid Epidemic](https://www.rosica.com/2018/07/23/former-governor-christie-continues-fight-against-addiction-opioid-epidemic/) - Named Executive Chairman of Beach House Center for Recovery Former New Jersey Governor Chris Christie is continuing his fight against the opioid epidemic by joining the board of Beach House Center for Recovery in Juno Beach, Florida as Executive Chairman. The Center is a nationally recognized drug and alcohol treatment provider that employs a truly
- [BeneCard PBF Delivers Purely Transparent PBM Services](https://www.rosica.com/2018/07/23/benecard-pbf-delivers-purely-transparent-pbm-services/) - Already Exceeds Trump Administration’s Plan for Pharmacy Benefit Managers The Trump administration recently released its Blueprint in Brief, outlining challenges and key strategies for needed change in the American drug market. The administration has asked for input to inform these actions, and BeneCard PBF welcomes this discussion. In fact, the company has pioneered a transparent
- [New Fog-Bubble Machine Debuts](https://www.rosica.com/2018/05/08/new-fog-bubble-machine-debuts/) - Only 4-in-1 Machine That Makes Haze, Bubbles, Fog and Fog-Bubbles (“Fobbles”) Froggy’s Fog, a leading manufacturer of fog, haze, smoke, snow and bubble fluids and equipment announces the introduction of Fobbles, a completely unique, patent-pending machine that makes bubbles, fog, haze and fog-filled bubbles (AKA “Fobbles”). www.fobbles.com. Fobbles is now available in two models, Consumer
- [NJ Sharing Network Recognized As One Of New Jersey's "Best Places To Work”](https://www.rosica.com/2018/05/08/nj-sharing-network-recognized-as-one-of-new-jerseys-best-places-to-work/) - NJ Sharing Network, the non-profit, federally designated organ procurement organization responsible for the recovery of organs and tissue in the state, today announced they are among the top 25 Best Places to Work in New Jersey selected by NJBIZ. The Best Places to Work in New Jersey awards program recognizes and honors the state’s top
- [CELSIUS® Brand Fitness Drink Announces 2018 Presenting Sponsorship Of Tough Mudder's North America Challenge Series](https://www.rosica.com/2018/02/27/celsius-brand-fitness-drink-announces-2018-presenting-sponsorship-of-tough-mudders-north-america-challenge-series/) - Celsius Holdings, Inc. (Nasdaq: CELH), makers of the leading global fitness drink, CELSIUS®, today announced its signing as Presenting Sponsor of the 2018 Tough Mudder North America Challenge event series which includes Tough Mudder Half, Tough Mudder Full and the newly launched Tough Mudder 5K. This strategic move fulfills a major marketing initiative for the
- [2020 Donate Life Transplant Games To Be Held At New Jersey Meadowlands](https://www.rosica.com/2018/02/27/2020-donate-life-transplant-games-to-be-held-at-new-jersey-meadowlands/) - NJ Sharing Network, along with 12,000 Transplant Recipients, Living Donors, Donor Families and Supporters to Celebrate Life in July, 2020 Officials from the Transplant Games of America® (TGA) today announced that the New Jersey Meadowlands Community will host the Donate Life Transplant Games from July 17-22, 2020. The Games are a multi-sport festival for individuals
- [National Vision Administrators (NVA) Helps NJ Food Pantries Get Fresh Food From Home Gardeners](https://www.rosica.com/2018/02/07/national-vision-administrators-nva-helps-nj-food-pantries-get-fresh-food-from-home-gardeners/) - NVA President, Dave Karlin, Appointed President of AmpleHarvest.org’s Board National Vision Administrators (NVA), a Clifton, New Jersey-based vision benefits administrator, is partnering with nonprofit AmpleHarvest.org to help home gardeners donate their surplus produce to feed the hungry throughout the state. According to The Feeding America's 2012 Food Insecurity Report, in New Jersey, the food insecurity
- [Hall Of Famer Dominique Wilkins On Mission To Educate Others About Living With Diabetes](https://www.rosica.com/2018/01/08/hall-of-famer-dominique-wilkins-on-mission-to-educate-others-about-living-with-diabetes/) - NBA Hall of Famer Dominique Wilkins sat down with CBS Los Angeles this weekend to discuss how he manages his diabetes with DarioHealth. http://losangeles.cbslocal.com/video/3788774-nba-hall-of-famer-dominique-wilkins-on-mission-to-educate-others-about-living-with-diabetes/
- [Dr. Jeff Werber Discusses Pet Insurance on Home & Family](https://www.rosica.com/2018/01/08/dr-jeff-werber-discusses-pet-insurance-on-home-family/) - Dr. Jeff Werber sat down with the Home & Family show on Friday, January 5 to discuss the ins and outs of pet insurance and how to know if it’s the right choice for your furry friend. https://www.facebook.com/HomeandFamilyShow/videos/1550883221658506/
- [CELSIUS®’ Newest Product Launch, Celsius Heat™, Selected As One Of Beverage Industry's 2017 Innovations Of The Year](https://www.rosica.com/2017/12/07/celsius-newest-product-launch-celsius-heat-selected-as-one-of-beverage-industrys-2017-innovations-of-the-year/) - CELSIUS®’ trainer-grade pre-workout leads the pack in energy drink innovation Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced that its new trainer-grade line, CELSIUS HEAT™, was selected as one of Beverage Industry’s Innovations of the Year in the energy drink category. The editors of Beverage Industry, the leading
- [Rose Parade Float To Honor 29-Year Old Tissue Donor From Newark](https://www.rosica.com/2017/11/29/rose-parade-float-to-honor-29-year-old-tissue-donor-from-newark/) - Local Resident One of Four New Jerseyans Recognized on the 2018 Rose Parade Donate Life Float At the January 2018 Rose Bowl Parade, four New Jersey families will be in Pasadena to see the Donate Life Float in the Tournament of Roses Parade. One of these families will be the Garcia family from Newark, NJ.
- [The Salvation Army Hackensack Corps Serves Up A Thanksgiving Day Breakfast](https://www.rosica.com/2017/11/28/the-salvation-army-hackensack-corps-serves-up-a-thanksgiving-day-breakfast/) - The Salvation Army, the largest human services organization in New Jersey and the second largest disaster relief charity in the state, served approximately 300 people a greatly needed Thanksgiving Day Breakfast. This breakfast is held annually to aid families in need, including the working poor from Hackensack and surrounding towns. Attendees, enjoyed a complete and
- [Pediatricians Choose Temporal Artery Thermometer As Top Pick Among Temperature Taking Methods](https://www.rosica.com/2017/09/26/pediatricians-choose-temporal-artery-thermometer-as-top-pick-among-temperature-taking-methods/) - “Exergen Temporal Artery Thermometer is fast, reliable and accurate “ For the eighth year in a row, pediatricians ranked the temporal artery thermometer (TAT) as the number one overall preferred method of thermometry, according to a recent survey. Of the 216 survey respondents, more than half (54 percent) of pediatricians chose temporal artery as their
- [Strata Company Launches SmartMove Offering At 2017 SHSMD Connections](https://www.rosica.com/2017/09/26/strata-company-launches-smartmove-offering-at-2017-shsmd-connections/) - Connects Healthcare Providers with New Residents through Advanced Multi-Touch Marketing Methodology and Digital Enhancements Strata Company, a leading Pennsylvania-based marketing services and technology solutions firm, is introducing a new and enhanced version of its new mover marketing offering. The SmartMove program is being officially released here at the SHSMD 2017 conference. It is a next-gen,
- [Feintuch Communications and Rosica Communications Form Joint Venture](https://www.rosica.com/2017/09/19/feintuch-communications-and-rosica-communications-form-joint-venture/) - New York City-based Feintuch Communications and Fair Lawn, New Jersey-based Rosica Communications have created a joint venture to offer complementary services to each other’s clients, as well as prospects. Feintuch Communications, founded in 2009 by tech industry veteran and former journalist Henry Feintuch, is a B2B PR and marketing agency specializing in technology, financial services/fintech,
- [Bridor's Popular Savory Bistro Line Now Made With Cage Free Eggs](https://www.rosica.com/2017/09/18/bridors-popular-savory-bistro-line-now-made-with-cage-free-eggs/) - Bridor, the leader in bringing high quality, European style croissants, pastries and breads to the U.S. foodservice and retail markets recently announced that its savory Bistro items are now made with cage-free eggs. The United States egg industry is rapidly changing as major restaurants, quick service chains, retailers and manufacturers are making the shift to
- [New Independent Studies Show Exergen Reduces Hospital Costs by 90% Compared To Other Thermometers](https://www.rosica.com/2017/08/02/new-independent-studies-show-exergen-reduces-hospital-costs-by-90-compared-to-other-thermometers/) - “Yielded clear-cut cost savings that increased exponentially with increasing duration of use and increasing bed numbers per device.” Two new studies from Postgraduate Medical Journal indicate that when used throughout a hospital, Exergen TemporalScanners deliver substantial cost savings while providing accuracy and ease of use, as supported by more than 70 peer-reviewed published studies for
- [Indigo Sleep’s Breakthrough Modular Mattress Delivers Comfort You Can Customize](https://www.rosica.com/2017/07/27/indigo-sleeps-breakthrough-modular-mattress-delivers-comfort-you-can-customize/) - Patented Design Unlocks Value Inside the Mattress, Saving Money and Easing Stress on the Planet Newly-launched Indigo Sleep is upending the mattress industry with a breakthrough mattress that literally opens up a new way of sleeping. At the heart of its Comfort Always® mattress is a modular design that lets you pop off the mattress
- [Innovative PBM Introduces Pharmacogenetics Offering](https://www.rosica.com/2017/07/26/innovative-pbm-introduces-pharmacogenetics-offering/) - Benecard PBF Launches BenePrecise to Eliminate Trial and Error in Finding Medications That Work BeneCard PBF, a leader in providing clinical solutions that address the crisis of rising drug costs, has taken a step toward more efficient, personalized clinical care for members through its BenePrecise Pharmacogenetics program. Pharmacogenetics allows prescribers and pharmacists to understand how
- [Dynarex Launches Line of Products For Emergency Medical Services (EMS) Industry](https://www.rosica.com/2017/07/21/dynarex-launches-line-of-products-for-emergency-medical-services-ems-industry/) - Dynarex, a leading medical supply company and provider of disposable medical products, has launched an extensive line of products, specifically for Emergency Medical Services (EMS) professionals and units. Emergency Medical Services (EMS) exist to fulfill the basic principles of first aid, which are to Preserve Life, Prevent Further Injury and Promote Recovery. Dynarex strives to
- [Bridor Launches Clean Label Program For Over 200 Items](https://www.rosica.com/2017/07/21/bridor-launches-clean-label-program-for-over-200-items/) - Leader in European Quality Baking Continues to Meet U.S. Consumer Expectations Bridor, the leader in bringing high quality, European style croissants, pastries, savory Bistro items and breads to the U.S. foodservice and retail markets recently launched its Clean Label program, which bans the use of over 150 ingredients, including artificial colors and flavors, preservatives, artificial
- [Burgess® Launches Burgess Source™](https://www.rosica.com/2017/06/08/burgess-launches-burgess-source/) - New Cloud SaaS Solution Designed to Prevent Billions in Waste, Transform Healthcare Administration Burgess, a leading cloud-based solution provider serving healthcare payers, introduces Burgess Source, a first of its kind platform that natively brings together payment integrity, pricing, contract terms configuration, audit and real-time business intelligence. By combining these fragmented elements into one system, Burgess
- [The Boys and Girls Clubs in New Jersey Youth of the Year Gala](https://www.rosica.com/2017/06/08/the-boys-and-girls-clubs-in-new-jersey-youth-of-the-year-gala/) - Olympian and New Jersey Native Laurie Hernandez will be master of ceremonies for Boys & Girls Clubs in New Jersey Youth of the Year Gala at MSU this Tuesday June 6th!
- [Dynarex Announces 2017 First Responder Caring Award](https://www.rosica.com/2017/05/24/dynarex-announces-2017-first-responder-caring-award/) - Award kicks off during National EMS Week (May 21-27) Dynarex, a leading medical products brand and provider of disposable medical products, announces the 2017 Dynarex “First Responder Caring Award.” To acknowledge its appreciation for and commitment to first responders, Dynarex would like to recognize a first responder or department who in 2017, has demonstrated the
- [Dr. Jeff Werber Spotlighted in the USA Today's Pet Guide](https://www.rosica.com/2017/05/08/dr-jeff-werber-spotlighted-in-the-usa-todays-pet-guide/) - Dr. Jeff Werber, celebrity veterinarian, was spotlighted in a great profile story in USA TODAY's Pet Guide. Check out the article below! https://www.usatoday.com/…/dr-jeff-werber-delive…/101278314/
- [Jewish Vocational Service Helps Prepare Those With Autism For Careers](https://www.rosica.com/2017/04/27/jewish-vocational-service-helps-prepare-those-with-autism-for-careers/) - http://www.njtvonline.org/news/video/jewish-vocational-service-helps-prepare-autism-careers/#
- [Exergen Moves The Needle In Temperature Taking And Electronic Medical Records](https://www.rosica.com/2017/04/27/exergen-moves-the-needle-in-temperature-taking-and-electronic-medical-records/) - Exergen Corporation announces the availability of new professional Temporal Artery Thermometer TAT-5000S models connected to leading vital signs monitors. The new TemporalScanner models are available in six different variations to meet a variety of major vital signs monitor requirements, all supporting the use and advancement of Electronic Medical Records (EMR). The connection of the TemporalScanner,
- [“Music and Memories" Gala To Benefit Alzheimer's New Jersey In April](https://www.rosica.com/2017/04/05/music-and-memories-gala-to-benefit-alzheimers-new-jersey-in-april/) - New Jersey Nonprofit to Celebrate the Power of Music and Raise Funds and Awareness in the Fight Against Alzheimer’s disease Alzheimer’s New Jersey announces its Gala, an annual event to benefit Alzheimer’s and raise awareness of the disease that impacts over 500,000 individuals and their family caregivers throughout New Jersey. This year’s theme is “Music
- [Keranique Hair Regrowth Product Highlight](https://www.rosica.com/2017/04/05/keranique-hair-regrowth-product-highlight/) - Keranique® Hair Regrowth System is a popular hair regrowth product designed specifically for a woman’s unique hair needs. It works by way of a three step process. Shampoo & Condition: Keranique produces a unique scalp-stimulating shampoo and conditioner. The conditioner contains Keratin, which is a popular hair health product ingredient. The shampoo is designed for women
- [Alzheimer's New Jersey® Partners with NJ State Crisis Intervention Team (CIT)](https://www.rosica.com/2017/03/16/alzheimers-new-jersey-partners-with-nj-state-crisis-intervention-team-cit/) - Nonprofit Organization Helps New Jersey Police Understand the Disease Alzheimer’s New Jersey®, formerly known as the Alzheimer’s Association Greater New Jersey Chapter, has partnered with the New Jersey Crisis Intervention Team (CIT) training program to help raise awareness among law enforcement officers about the impact of Alzheimer’s disease and other dementias in our state and
- [Dynarex Launches Honey-based Wound Care Dressings](https://www.rosica.com/2017/03/16/dynarex-launches-honey-based-wound-care-dressings/) - Dynarex, a leading medical supply company and provider of disposable medical products, launches a line of honey-based wound care dressings, which include medical-grade honey, called Dynarex L-Mesitran Honey Dressings. Honey is known to provide numerous healing benefits for injuries ranging from burn wounds to bacterial infections to pressure ulcers. “Honey has been recognized as a
- [Dynarex Advances Safety Within Tatoo Industry Through Additions To Product Line](https://www.rosica.com/2017/02/27/dynarex-advances-safety-within-tatoo-industry-through-additions-to-product-line/) - A recent Harris poll found that about three in ten Americans (29%) have at least one tattoo, and seven in ten (69%) have two or more, proving the popularity and growth of the industry. However, the U.S. Food and Drug Administration (FDA) suggests that consumers research tattoo parlors before proceeding, to ensure that the tattoo
- [Rosica Communications Adopts A Smart, Intuitive Marketing Automation Platform](https://www.rosica.com/2017/02/23/rosica-communications-adopts-a-smart-intuitive-marketing-automation-platform/) - Rosica Communications, a national PR agency with robust marketing services, which specializes in thought leadership, media relations, social media, content marketing and SEO, is now offering direct, social and email marketing campaigns and services that will be powered through Act-On, an intuitive marketing automation platform. Rosica will now offer the platform to its clients, giving
- [Rosica Communications Opens Burlington, Vermont Office](https://www.rosica.com/2017/02/23/rosica-communications-opens-burlington-vermont-office/) - Rosica Communications, a national PR agency specializing in thought leadership, media relations, content marketing, social media management, corporate communications, SEO and cause marketing, is opening an office in Burlington, Vermont. With several clients already in the state and in nearby New Hampshire, Massachusetts and Canada, Rosica will focus on expanding its footprint. According to agency
- [How Your Business Can Improve Efficiency, Reduce Mistakes & Cut Costs](https://www.rosica.com/2017/02/23/how-your-business-can-improve-efficiency-reduce-mistakes-cut-costs/) - In his latest contribution to CMSWire, Strata President Jeff Sammak discusses the benefits of streamlined customer communications. Customer Communications Management (CCM) software helps to reduce inefficiencies, errors and unnecessary costs that result from obsolete or manual processes. The article highlights the benefits of CCM software, how it pertains to the customer experience and improves compliance,
- [5 Things Smart Companies Do To Integrate and Measure Marketing](https://www.rosica.com/2017/01/24/5-things-smart-companies-do-to-integrate-and-measure-marketing/) - In his latest article that appeared on LinkedIn’s Pulse entitled "5 Things Smart Companies Do To Integrate and Measure Marketing," Chris Rosica discusses how earned and social media, marketing automation tools, influencer marketing, content marketing and SEO & SEM can work in tandem to create an integrated and metrics-driven marketing program. He writes, “… the
- [Evolution or Extinction? In Business, It’s a Choice.](https://www.rosica.com/2017/01/05/evolution-or-extinction-in-business-its-a-choice/) - December is a month when many companies take a needed break, give their people a rest and recharge the proverbial batteries. As my friend Michael Gerber described in his best-selling book The E Myth, it’s an ideal time to work “on the business” rather than being bogged down “in the business.” When slowing down and
- [Boys & Girls Clubs in New Jersey 2016 Concert for Kids: Honorees and New Sponsors](https://www.rosica.com/2016/12/22/boys-girls-clubs-in-new-jersey-2016-concert-for-kids-honorees-and-new-sponsors/) - On December 1st the Boys & Girls Clubs in New Jersey hosted its 14th annual Concert for Kids. This year’s honorees – representing the Sobel Family Foundation and the Sudler Foundation – committed $50,000 over the next five years to support Youth of the Year scholarships. In total, the event raised close to $160,000. This
- [Boys and Girls Clubs in New Jersey 2016 Year in Review](https://www.rosica.com/2016/12/21/boys-and-girls-clubs-in-new-jersey-2016-year-in-review/) - BGCNJ Program of the Year – The Horizon Foundation for New Jersey’s Breathe Easier with Asthma Management (BEAM) Program The Breathe Easier with Asthma Management (BEAM) program is an initiative of The Horizon Foundation for New Jersey in collaboration with the Boys & Girls Clubs in New Jersey (BGCNJ). The Foundation created BEAM to raise
- [Alzheimer's New Jersey Recognizes November As Alzheimer's Disease Awareness Month in New Jersey](https://www.rosica.com/2016/11/16/alzheimers-new-jersey-recognizes-november-as-alzheimers-disease-awareness-month-in-new-jersey/) - New Jersey Nonprofit Offers Community Education and Awareness-Raising Programs Throughout the Month During the month of November, Alzheimer’s New Jersey (formerly the Alzheimer’s Association Greater New Jersey Chapter) is raising awareness about the impact of Alzheimer’s disease and other dementias on the more than 500,000 individuals and their family caregivers affected throughout the state. Alzheimer’s
- [World Acclaimed American Novelist Philip Roth Bequeathes His Entire Personal Library To The Newark Public Library](https://www.rosica.com/2016/10/26/world-acclaimed-american-novelist-philip-roth-bequeathes-his-entire-personal-library-to-the-newark-public-library/) - Historic Donation from “Son of Newark” Will Transform the Library into a Literary Destination for the People of Newark and the World The Newark Public Library has announced that Philip Roth has bequeathed his entire personal library to the Newark Public Library. The Philip Roth Personal Library, which has never been seen before by the
- [New Survey Reveals Prevalence of Alzheimer's Disease in New Jersey 68 Percent of Residents Know Someone Who Has or Had Alzeheimer's or Dementia](https://www.rosica.com/2016/10/03/new-survey-reveals-prevalence-of-alzheimers-disease-in-new-jersey-68-percent-of-residents-know-someone-who-has-or-had-alzeheimers-or-dementia/) - A new survey of New Jersey adults, conducted by Fairleigh Dickinson University’s PublicMind on behalf of Alzheimer’s New Jersey, reveals that nearly two-thirds – or more than 68 percent – of New Jersey residents know someone who has or had Alzheimer’s or dementia. Alzheimer’s New Jersey (formerly the Alzheimer’s Association, Greater New Jersey Chapter) is
- [NJ Biz Triple Play - Three Tips When Joining Senior Leadership](https://www.rosica.com/2016/09/30/nj-biz-triple-play-three-tips-when-joining-senior-leadership/) - Bank of New Jersey President & CEO Nancy Graves discusses what to do when entering a leadership role. http://www.njbiz.com/article/20160925/NJBIZ01/309269999/triple-play-three-tips-when-joining-senior-leadership
- [Boys and Girls Clubs in NJ Annouces Corporate Sponsor](https://www.rosica.com/2016/09/30/boys-and-girls-clubs-in-nj-annouces-corporate-sponsor/) - In-kind Services Donated By Online Marketing Agency, Interact Marketing and PR Agency, Rosica Communications Boys & Girls Clubs in New Jersey announces the appointment of Interact Marketing as its online marketing agency-of-record. The national internet marketing firm, based in New Windsor, New York, will provide web hosting, website development, SEO, social media counsel, and assistance
- [Alzheimer's New Jersey Holds Annual Walks Throughout The State](https://www.rosica.com/2016/09/29/alzheimers-new-jersey-holds-annual-walks-throughout-the-state/) - “Walk to Fight Alzheimer’s” Keeps Donations in New Jersey" Alzheimer’s New Jersey, formerly known as the Alzheimer’s Association Greater New Jersey Chapter, kicks off “Walk to Fight Alzheimer’s” events this fall in Ocean, Hudson, Mercer and Bergen Counties. The walks are the largest events for the organization to raise awareness and funds to support local
- [Pediatricians Rank Temporal Artery Thermometry Number One Again](https://www.rosica.com/2016/09/29/pediatricians-rank-temporal-artery-thermometry-number-one-again/) - More pediatricians prefer and recommend the Exergen TemporalScanner for Seventh Consecutive Year For the seventh year in a row, pediatricians ranked temporal artery thermometry (TAT) number one in overall preference over any other thermometry method, according to a recent survey of physicians. Of the 268 survey respondents, 40.5 percent ranked TAT number one based on
- [We Are Looking For Great People To Join Our Team - AE and SAE Positions Open](https://www.rosica.com/2016/04/08/we-are-looking-for-great-people-to-join-our-team-ae-and-sae-positions-open/) - Rosica Communications is looking for a driven PR pro with a passion for, and experience in, healthcare and business-to-business communications. We are a full-service public relations and online marketing agency with a 35+ year history. Ideal candidates will excel at client service and be smart go-getters with an ownership mindset and who work well in
- [Dr. Jeff Werber Shares Tips On Pet Obesity](https://www.rosica.com/2016/03/09/dr-jeff-werber-shares-tips-on-pet-obesity/) - Dr. Jeff Werber was featured on Fox Las Vegas morning show, sharing tips on pet obesity while highlighting the wearable tech PetPace collar, Chuckit! MaxGlow Launcher and Petmate Portion Right Programmable Food Dispenser. http://www.fox5vegas.com/clip/12272562/celeb-vet-gives-tips-on-fighting-pet-obesity
- [All Natural Greek Pistachios Set New Standard For Premium Taste, Freshness And Quality](https://www.rosica.com/2016/03/03/all-natural-greek-pistachios-set-new-standard-for-premium-taste-freshness-and-quality/) - Hellas Farms Brings the Flavors of Greece to America’s Favorite Nut Pistachios have become one of America’s favorite nuts and they’re about to get even better with Hellas Farms’ introduction of Greek Pistachios. The all-natural, handpicked nuts are sun-dried and slowly roasted for a distinctive new flavor. The company combines traditional, Old World harvesting, preparing
- [We Are Looking For Great People To Join Our Team](https://www.rosica.com/2016/02/24/we-are-looking-for-great-people-to-join-our-team/) - Rosica Communications is currently looking for creative and passionate entry-level PR and social media candidates to join our growing team (Account Coordinators and Assistant Account Executives). We are a full-service public relations and online marketing agency with clients in the healthcare, technology, food and beverage, consumer products and non-profit sectors. Ideal candidates will be smart
- [NJ Sharing Network Sets Record For Organs Donated in 2015 Yet Scarcity of Organs Keeps 5,000 State Residents on Waiting List for Life-Saving Transplants](https://www.rosica.com/2016/02/24/nj-sharing-network-sets-record-for-organs-donated-in-2015-yet-scarcity-of-organs-keeps-5000-state-residents-on-waiting-list-for-life-saving-transplants/) - NJ Sharing Network, the non-profit, federally designated organization responsible for the recovery of organs and tissue in the state, set a record in 2015 for making organ transplants possible, with a total of 531. This represents a 37 percent increase from 388 transplants in 2014. Tissue donation also reached an all-time high, with a seven
- [ChloraDerm™ Antimicrobial Transparent Film Dressing receives FDA Clearance for 7-Day Catheter Site Protection Against MRSA and other Infection-Related Organisms](https://www.rosica.com/2016/02/01/chloraderm-antimicrobial-transparent-film-dressing-receives-fda-clearance-for-7-day-catheter-site-protection-against-mrsa-and-other-infection-related-organisms/) - entrotech life sciences (ELS) (www.entrotechlifesciences.com) announced it received FDA 510k clearance of ChloraDerm™, the first and only edge-to-edge transparent film dressing to provide The Chlorhexidine Advantage™; a safe, colophony-and acid-free chlorhexidine matrix for wound and catheter site protection for up to seven days. Compared to common non-antimicrobial dressings ChloraDerm™ demonstrates substantially greater effectiveness against multi-drug-resistant
- [Vicks and Braun Forehead Thermometers Found To Infringe Exergen Patents – Helen Of Troy Subsidiary Kaz Found Liable For Damages](https://www.rosica.com/2016/01/28/vicks-and-braun-forehead-thermometers-found-to-infringe-exergen-patents-helen-of-troy-subsidiary-kaz-found-liable-for-damages/) - A U.S. District Court of Massachusetts jury verdict has found Kaz USA, Inc. of Southborough, MA, a subsidiary of Helen of Troy, Ltd of Hamilton, Bermuda, and the supplier of the Vicks V977 Forehead Thermometer and the Braun FHT1000 Forehead Thermometer, to have infringed United States Patent Nos. 6,292,685 (‘685 patent) and 7,787,938 (‘938 patent)
- [AIYA America Makes Loose Leaf Green Tea More Convenient With Organic Japanese Green Tea Bags](https://www.rosica.com/2015/10/23/aiya-america-makes-loose-leaf-green-team-more-convenient-with-organic-japanese-green-tea-bags/) - Aiya America, the world leader in harvesting and distributing premium quality teas, now puts its finest Japanese green tea in convenient, portable tea bags. Aiya’s Tea Taster’s Line is a collection of USDA certified organic green teas from Kagoshima, Kyushu, one of the largest tea producing regions in Japan. The Tea Taster’s line offers three
- [New Nursing Study Shows Exergen Temporal Artery Thermometer Increases Patient, Family and Provider Satisfaction; Speeds Triage Process](https://www.rosica.com/2015/10/23/new-nursing-study-shows-exergen-temporal-artery-thermometer-increases-patient-family-and-provider-satisfaction-speeds-triage-process/) - A new study published in American Journal of Nursing[1] affirms that temporal artery thermometers (TAT) improve pediatric care in emergency departments by providing a painless, noninvasive, accurate, and consistent method of screening patients. The study finds temporal artery thermometers to be the best practice for accurate temperature measurement for children younger than five years in
- [Canvas Hack Highlights Growing Cybersecurity Risks for K-12 Schools and Institutions of Higher Learning](https://www.rosica.com/2026/07/02/canvas-hack-highlights-growing-cybersecurity-risks-for-k-12-schools-and-institutions-of-higher-learning/) - The recent cyberattack on Canvas highlights growing cybersecurity risks for K-12 schools and institutions of higher learning.
- [Google’s Latest AI-Enabled Advances: What Nonprofits Must Know](https://www.rosica.com/2026/06/30/googles-latest-ai-enabled-updates-nonprofits-must-know/) - Google's AI announcements transformation how nonprofits are discovered and trusted online by changing how people gather information and make decisions.
- [Rosica Communications Adopts International Cause, Young Strong Mothers Foundation](https://www.rosica.com/rosica-communications-partners-with-young-strong-mothers-foundation/) - Leading Nonprofit PR Firm, Rosica Communications, Partners with Tanzania-based Nonprofit, on Pro Bono Campaign to Support Women and Children in Tanzania.
- [Rosica Communications’ Connie Ludwin to Chair Public Relations Committee of EWNJ](https://www.rosica.com/2024/02/27/rosica-communications-executive-to-serve-on-ewnj-board/) - Connie Ludwin, SVP at Rosica Communications, an award-winning nonprofit and education PR firm has recently been selected to join the EWNJ Board of Directors.
- [Why Our Education System and Culture Should Embrace and Teach Ikigai](https://www.rosica.com/why-educators-should-embrace-ikigai/) - Ikigai, pronounced ee-key-guy, is the Japanese philosophy of finding your personal purpose in life. Learn more about how educators can apply Ikigai here.
- [How Paid Ads Help Connect Nonprofits With New Stakeholders, Expanding Audience Reach](https://www.rosica.com/2024/05/08/paid-ads-guide-for-nonprofits/) - To reach younger audiences, it's important to recognize the limitations of such traditional marketing activities as word-of-mouth, print ads, fundraising events, and brochures. Today, with the pervasive influence of technology, people are continuously connected through their smart devices, making social media a powerful tool for nonprofits. It offers an opportunity to reach new donors, recruit
- [Storytelling in Education: 4 Imperatives for Changing the Public Education Narrative in America](https://www.rosica.com/2024/08/19/storytelling-in-education-4-imperatives-for-changing-the-public-education-narrative-in-america/) - It is imperative we tell the good news about education, which is just as important as highlighting the challenges (and tragedies). Representation matters!
- [The Power of PR’s Content Engine](https://www.rosica.com/2024/08/28/the-power-of-a-pr-content-engine/) - A content hub acts as a resource-rich supply of helpful, useful content that’s syndicated across multiple channels to educate and add value to your stakeholders.
- [Are Press Releases Still Worth Doing?](https://www.rosica.com/2024/09/18/are-press-releases-still-worth-doing/) - Press releases have evolved beyond informing the media; They're now strategic tools for intentional, impactful communication.
- [How To Leverage News To Make News](https://www.rosica.com/2024/10/30/how-to-leverage-news-to-make-news/) - Advantage Smart PRTM is a principled approach we strongly advocate. Rather than "newsjacking," we prioritize genuine contributions to the conversation.
- [Is Thought Leadership for People or Companies?](https://www.rosica.com/2024/11/08/is-thought-leadership-for-people-or-companies/) - There’s more to thought leadership than just earned media or media relations. It’s a multifaceted, integrated, programmatic approach that includes marketing.
- [Social Media Predictions for 2025](https://www.rosica.com/2025/01/14/social-media-predictions-for-2025/) - The value social media platforms deliver for education, healthcare, and nonprofit organizations underscores the need for a sound 2025 social media strategy.
- [Chris Rosica of Rosica Communications On 5 Things They Forgot to Mention In College](https://www.rosica.com/2025/01/17/chris-rosica-of-rosica-communications-on-5-things-they-forgot-to-mention-in-college/) - From his experience heading a national PR agency, Rosica discusses persistence, overcoming fear, attention to detail, goal-setting, and effective communication.
- [2024 Year in Review: Animal Health, Education, Nonprofit, and Healthcare PR Trends](https://www.rosica.com/2025/01/22/2024-year-in-review-animal-health-education-nonprofit-and-healthcare-pr-trends/) - In 2024, several PR and marketing strategies worked to effectively grow thought leadership and engagement for our clients.
- [2025 Outlook for Nonprofits Under the New Administration](https://www.rosica.com/2025/01/30/2025-outlook-for-nonprofits-under-the-new-administration/) - The U.S. House of Representatives voted to pass H.R. 9495, posing potential threats to tax-exempt organizations.
- [2025 PR & Digital Marketing Strategies Forecast](https://www.rosica.com/2025/02/07/2025-pr-and-digital-marketing-strategies-forecast/) - Stay competitive in 2025 PR & marketing by embracing AI, technology, and creativity—balancing innovation with human oversight for impactful communication.
- [3 Musts for Using AI to Create Social Media Posts](https://www.rosica.com/2025/02/10/3-musts-for-using-ai-to-create-social-media-posts/) - AI is transforming PR and corporate communications, enhancing efficiency, creativity, and strategy in social media content creation.
- [Top Healthcare Marketing and PR Trends for 2025](https://www.rosica.com/2025/02/11/top-healthcare-marketing-and-pr-trends-for-2025/) - In 2025, the healthcare PR and marketing landscape will be reshaped by AI-driven personalization, strategic and innovative KOL partnerships, and telehealth services.
- [What You Should Know About the New Social Media Platform, Bluesky](https://www.rosica.com/2025/02/14/what-you-should-know-about-the-new-social-media-platform-bluesky/) - Bluesky, the decentralized social media platform, has experienced significant growth, reporting over 25.9 million users at the end of 2024.
- [Education PR Storytelling Tips for 2025](https://www.rosica.com/2025/02/18/education-pr-storytelling-tips-for-2025/) - As we continue into 2025, it is critical for schools to highlight their positive achievements and secure a steady stream of positive media attention.
- [How AI Agents Benefit PR Agencies](https://www.rosica.com/2025/02/20/how-ai-agents-benefit-pr-agencies/) - AI-powered tools—particularly generative AI and AI agents—are playing an increasingly pivotal role in PR agencies and marketing.
- [Google’s New Ad Policy – What Does this Mean for Nonprofits?](https://www.rosica.com/2025/02/27/googles-new-ad-policy-what-does-this-mean-for-nonprofits/) - Nonprofit PR agencies and in-house PR professionals at 501(c)3 organizations should know about recent changes to Google’s advertising policies.
- [What You Should Know About The AI Platform DeepSeek](https://www.rosica.com/2025/03/04/what-you-should-know-about-the-ai-platform-deepseek/) - DeepSeek is an AI powerhouse based in Hangzhou, China, that has quickly gained prominence for its approach to AI development.
- [5 Crisis Communication Strategies for Reputation Management](https://www.rosica.com/2025/03/14/5-crisis-communication-strategies-for-reputation-management/) - With public perception shaped by social media and online news, a brand's reputation can be damaged in real-time, requiring an immediate and strategic response.
- [The Future of the Burgeoning Animal Healthcare Industry](https://www.rosica.com/2025/03/18/the-future-of-the-burgeoning-animal-healthcare-industry/) - Pet ownership in the United States continues to grow, particularly in urban areas, driving increased investments in animal healthcare.
- [Differences Between ChatGPT 4.0 and the New 4.5 AI](https://www.rosica.com/2025/03/24/differences-between-chatgpt-4-0-and-the-new-4-5-ai/) - ChatGPT 4.5 advances AI with efficiency, performance, and nuanced responses, benefiting industries like animal health, education, nonprofit, and healthcare.
- [Revolutionizing Healthcare: How Salesforce’s New AI Tools are Transforming Patient Care](https://www.rosica.com/2025/03/25/revolutionizing-healthcare-how-salesforces-new-ai-tools-are-transforming-patient-care/) - Artificial Intelligence (AI) has been integrated into healthcare for years, enhancing diagnostics, treatment planning, and operational efficiencies.
- [Education PR Agency Rosica Communications Wins 2025 Mercury Award For Hoboken Public Library’s Right To Read Campaign](https://www.rosica.com/2025/03/26/education-pr-agency-rosica-communications-wins-2025-mercury-award-for-hoboken-public-librarys-right-to-read-campaign/) - Rosica Communications just won a Silver Mercury Excellence Award in the Publicity category for its Hoboken Public Library’s “Right to Read” campaign.
- [The Pros and Cons of Hiring a PR Agency vs. Bringing it In-house](https://www.rosica.com/2025/04/01/the-pros-and-cons-of-hiring-a-pr-agency-vs-bringing-it-in-house/) - For nonprofits, schools, hospitals, and physicians’ practices, one key question often arises: “Should we build an in-house PR team or hire an agency?”
- [Community Notes on X and Meta: Are they as Visible as Users Would Hope?](https://www.rosica.com/2025/04/03/community-notes-on-x-and-meta-are-they-as-visible-as-users-would-hope/) - Some people are questioning the visibility and effectiveness at combating misinformation of X and Meta's community notes.
- [5 Tips for Nonprofits in Crisis: Responding to the Trump Administration’s Actions](https://www.rosica.com/2025/04/10/5-tips-for-nonprofits-in-crisis-responding-to-the-trump-administrations-actions/) - In the wake of ongoing federal policy changes and budget cuts, nonprofits serving vulnerable populations are facing unprecedented threats.
- [Rosica Communications Releases Thought Leadership Measurement Matrix™ V2](https://www.rosica.com/2025/04/17/rosica-communications-releases-thought-leadership-measurement-matrix-v2/) - The Thought Leadership Measurement Matrix™ V2 uses algorithms to measure 20+ thought leadership indicators for nonprofits, education, healthcare, and animal health organizations.
- [The Pros & Cons of Rebranding a Well-Known Name](https://www.rosica.com/2025/04/17/the-pros-cons-of-rebranding-a-well-known-name/) - Rebranding is no small undertaking—especially for nonprofit organizations with decades of name recognition, donor trust, or a loyal following.
- [LinkedIn's "Connection-only" Feed: A Game Changer for Professional Networking?](https://www.rosica.com/2025/04/29/linkedins-connection-only-feed-a-game-changer-for-professional-networking/) - From nonprofit leaders seeking community support—to healthcare professionals sharing research breakthroughs, LinkedIn has been a vital hub for conversation.
- [Positioning & Messaging Your Brand in Today’s Digital World](https://www.rosica.com/2025/05/01/positioning-messaging-your-brand-in-todays-digital-world/) - At the heart of a successful communications strategy is the ability to articulate not just what you do, but why you do it.
- [Advances in PR and Thought Leadership Measurement](https://www.rosica.com/2025/06/19/advances-in-pr-and-thought-leadership-measurement/) - In today’s digital-first, data-driven environment, the role of PR is evolving fast. Reach and impressions no longer guarantee credibility and engagement.
- [Four Media Training Imperatives in Today’s PR World](https://www.rosica.com/2025/05/28/four-media-training-imperatives-in-todays-pr-world/) - In a media landscape that’s faster, more fragmented, and more skeptical than ever, spokespeople and executives need to be prepared, precise, and purposeful. Today, every word, gesture, and misstep can be amplified across countless platforms in seconds—making media readiness not just an asset, but a critical necessity for protecting and elevating your brand presence. From live
- [Six Crisis Communication Tips for Veterinary Practices and Hospitals](https://www.rosica.com/2025/05/12/six-crisis-communication-tips-for-veterinary-practices-and-hospitals/) - In today’s high-pressure animal health and pet care environment, veterinary practices and hospitals face a wide range of challenges—from extremely high patient loads and staffing shortages—to higher costs of providing care which brings with it pet owners struggling to pay for the care. With more pets than ever before and a markedly higher patient
- [HBO Max Rebrands Again: Crisis Comms. and Branding Expert Chris Rosica Tapped by Business Insider for Commentary](https://www.rosica.com/2025/05/19/hbo-max-rebrands-again-crisis-comms-and-branding-expert-chris-rosica-tapped-by-business-insider-for-commentary/) - Rosica tapped by Business Insider to comment on the news of HBO's rebrand of Max back to HBO Max. Rosica sees this as “A counterproductive measure that will alienate younger audiences, the future of the business.”
- [Content Marketing Best Practices for Animal Health Companies](https://www.rosica.com/2025/06/25/content-marketing-best-practices-for-animal-health-companies/) - The animal health industry is evolving rapidly, fueled by increased pet ownership, innovations in vet medicine, and growing demand for pet wellness services.
- [Meta Brings Back “OG Facebook” – What Will this Mean for Education, Nonprofit, Healthcare, and Other Mission-Driven Organizations?](https://www.rosica.com/2025/06/27/meta-brings-back-og-facebook-what-will-this-mean-for-education-nonprofit-healthcare-and-other-mission-driven-organizations/) - Meta recently took a nostalgic turn, reviving the essence of early Facebook by introducing a new “friends-only” feed. What will this mean for mission-driven organizations?
- [Top Marketing Strategies for Education Institutions and Ed Tech Companies](https://www.rosica.com/2025/06/30/top-marketing-strategies-for-education-institutions-and-ed-tech-companies/) - PR and marketing play vital roles in the education and ed-tech sectors, as they face growing pressure to differentiate in an increasingly competitive landscape.
- [Instagram’s School Partnership Program](https://www.rosica.com/2025/07/02/instagrams-school-partnership-program/) - In early 2025, Instagram introduced a new initiative aimed at combating cyberbullying and improving digital safety for young users.
- [5 ROI-driven PR Tips for Animal Health Companies and Veterinary Practices](https://www.rosica.com/2025/07/08/5-roi-driven-pr-tips-for-animal-health-companies-and-veterinary-practices/) - Animal health brands face unique challenges. Rosica’s proven ROI-driven PR strategies help them stand out, build trust, and thrive in a competitive market.
- [Rosica Communications Founder Featured in Music Legend Michael McDonald’s Memoir](https://www.rosica.com/2025/07/14/rosica-communications-founder-featured-in-music-legend-michael-mcdonalds-memoir/) - Amid stories of musical triumph and life, Michael McDonald shares a story about John Rosica, co-founder of the agency that sparked Rosica Communications.
- [How to Build Thought Leadership for Your Nonprofit](https://www.rosica.com/2025/07/17/how-to-build-thought-leadership-for-your-nonprofit/) - For today’s nonprofits, thought leadership is a powerful way to amplify mission, elevate visibility, and influence change.
- [8 Ways to Leverage Awards for Thought Leadership & PR](https://www.rosica.com/2025/07/22/8-ways-to-leverage-awards-for-thought-leadership-pr/) - When secured strategically, awards can boost thought leadership and spark momentum across PR, social media, SEO, and stakeholder communications.
- [Instagram Posts Are Now Searchable on Google: 7 Steps to Maximize the Benefits](https://www.rosica.com/2025/07/24/instagram-posts-are-now-searchable-on-google-7-steps-to-maximize-the-benefits/) - Instagram reshaped the digital marketing landscape. Public posts from business and professional accounts and creator profiles are now visible in Google Search.
- [The Future of Healthcare PR: AI, Data, and Digital Storytelling](https://www.rosica.com/2025/07/28/the-future-of-healthcare-pr-ai-data-and-digital-storytelling/) - Healthcare PR is now powered by AI, data analytics, and digital storytelling. When leveraged strategically, healthcare brands differentiate their organizations.
- [6 Back to School PR Strategies to Boost Thought Leadership & Reputation](https://www.rosica.com/2025/08/01/6-back-to-school-pr-strategies-to-boost-thought-leadership-reputation/) - As families prepare for the upcoming year, thoughtful communications can do more than deliver updates; they can inspire, reassure, motivate, and build trust.
- [How to Reignite Engagement With Your Nonprofit’s Mission](https://www.rosica.com/2025/08/05/how-to-reignite-engagement-with-your-nonprofits-mission/) - For nonprofits, animal health companies, educational institutions, healthcare organizations, even food companies, mission fatigue poses a unique challenge.
- [How Purpose-Driven Organizations Can Leverage LinkedIn’s Algorithm Updates](https://www.rosica.com/2025/08/07/how-purpose-driven-organizations-can-leverage-linkedins-algorithm-updates/) - For mission-driven organizations in the nonprofit, education, and healthcare sectors, LinkedIn's recent algorithm changes signal an important shift.
- [3 Thought Leadership Mistakes Organizations Make and How to Avoid Them](https://www.rosica.com/2025/08/20/3-thought-leadership-mistakes-organizations-make-and-how-to-avoid-them/) - Thought leadership is one of the most powerful ways to build credibility and position an organization as an authority in its field.
- [MSNBC Name Change to MS NOW: Reinventing a Media Brand Identity in a New Era](https://www.rosica.com/2025/08/22/msnbc-name-change-to-ms-now-reinventing-a-media-brand-identity-in-a-new-era/) - MSNBC recently announced a major shift. The network will soon be rebranded as MS NOW, an acronym for My Source for News, Opinion, and the World.
- [A Smart Approach to PR: Lead with People, Not Promotions](https://www.rosica.com/2025/08/26/a-smart-approach-to-pr-lead-with-people-not-promotions/) - Mission-driven companies do noteworthy work every day. Yet, when it comes to earning media coverage, the program itself doesn’t always attract media attention.
- [Earned, Owned, and Paid Media — How to Balance All Three for Maximum Impact](https://www.rosica.com/2025/09/03/earned-owned-and-paid-media-how-to-balance-all-three-for-maximum-impact/) - Three primary categories dominate this marketing mix: earned, owned, and paid media. Drawing on decades of experience, we break down each media type.
- [Influencer vs. Affiliate Marketing: 3 Key Differences and 3 Notable Similarities](https://www.rosica.com/2025/08/28/influencer-vs-affiliate-marketing-3-key-differences-and-3-notable-similarities/) - Influencer marketing and affiliate marketing have become two of the most widely used strategies in the modern marketer’s toolbox.
- [How Educators and School Administrators Can Become Thought Leaders](https://www.rosica.com/2025/09/11/how-educators-and-school-administrators-can-become-thought-leaders/) - Educators shape future generations, guide institutional progress, and work hard daily to navigate the complex education landscape.
- [Crisis Communications for Pet Products: Managing Product Recalls and Online Backlash](https://www.rosica.com/2025/09/16/crisis-communications-for-pet-products-managing-product-recalls-and-online-backlash/) - The pet industry is thriving, with pet parents spending more on toys, treats, and animal health and wellness products. But with this growth comes risk.
- [Rosica Communications CEO and President, Chris Rosica Shares Crisis Communications Strategies for School Districts](https://www.rosica.com/2025/09/18/rosica-communications-ceo-and-president-chris-rosica-shares-crisis-communications-strategies-for-school-districts/) - CEO of Rosica Communications, Chris Rosica was recently featured in Martech Edge, where he shared expert insight on crisis communications for school districts.
- [How Media Training Prepares Key Opinion Leaders & Executives for High-Stakes Interviews](https://www.rosica.com/2025/09/23/how-media-training-prepares-key-opinion-leaders-executives-for-high-stakes-interviews/) - Key opinion leaders, subject matter experts, and executives are often called upon to represent their organizations during high-stakes moments.
- [How Nonprofits Benefit from Cause Marketing Partnerships with For-profits](https://www.rosica.com/2025/10/07/how-nonprofits-benefit-from-cause-marketing-partnerships-with-for-profits/) - Learn how nonprofits can turn CSR partnerships into cause marketing initiatives that boost funding, credibility, and measurable impact.
- [Tribute to Wally Amos](https://www.rosica.com/2025/10/09/tribute-to-wally-amos/) - A tribute to Wally Amos—entrepreneur, mentor, and friend—whose optimism, wisdom, and kindness inspired joy, resilience, and belief in others’ potential.
- [SEO Guide for Nonprofits Competing with AI Overviews](https://www.rosica.com/2025/10/13/seo-guide-for-nonprofits-competing-with-ai-overviews/) - Learn how nonprofits can adapt to Google’s AI Overviews and SGE to boost visibility, credibility, and donor engagement through PR, SEO, and thought leadership.
- [LeBron James’ “Second Decision” Ad Sparks Controversy: Chris Rosica Tapped by Business Insider for Commentary](https://www.rosica.com/2025/10/15/lebron-james-second-decision-ad-sparks-controversy-chris-rosica-tapped-by-business-insider-for-commentary/) - Chris Rosica weighs in on LeBron James’ Hennessy campaign, calling it a credibility risk and lesson in authenticity for brands and public figures.
- [National PR Agency Leader, Chris Rosica, Appointed to Johnson & Wales University College of Health & Wellness Advisory Council](https://www.rosica.com/2025/10/21/national-pr-agency-leader-chris-rosica-appointed-to-johnson-wales-university-college-of-health-wellness-advisory-council/) - Chris Rosica joins JWU’s Health & Wellness Advisory Council, bringing PR expertise to support student success and industry-aligned education.
- [A Record of Excellence: Rosica’s Awards and Accolades](https://www.rosica.com/2025/10/28/a-record-of-excellence-rosicas-awards-and-accolades/) - Discover Rosica Communications’ award-winning PR excellence, recognized nationally for leadership in nonprofit, education, and crisis communications.
- [AI Literacy: Preparing Students for AI in the Workforce and Communications Careers](https://www.rosica.com/2025/10/30/ai-literacy-preparing-students-for-ai-in-the-workforce-and-communications-careers/) - Discover how school districts can communicate AI literacy effectively, build trust, and lead responsibly with strategic PR and crisis planning.
- [Tips for Nonprofits on Communicating Donor Data Privacy](https://www.rosica.com/2025/11/04/tips-for-nonprofits-on-communicating-donor-data-privacy/) - Learn how nonprofits can build donor trust through clear data privacy communication, proactive crisis response, and transparent, values-driven storytelling.
- [Disney’s “Good-Guy” Image Tested: Chris Rosica Featured in Business Insider](https://www.rosica.com/2025/11/06/disneys-good-guy-image-tested-chris-rosica-featured-in-business-insider/) - Chris Rosica, CEO and President of Rosica Communications, discusses Disney’s YouTube TV dispute and its impact on the brand’s family-friendly image.
- [How Education Companies, Schools and Nonprofits Can Responsibly Harness AI Tools](https://www.rosica.com/2025/11/11/how-education-companies-schools-nonprofits-can-responsibly-harness-ai-tools/) - Learn how nonprofits and schools can use AI responsibly to boost impact, enhance storytelling, and build trust through ethical, mission-driven communication.
- [Latest Pet Insurance Laws Demand New PR Strategies](https://www.rosica.com/2025/11/13/latest-pet-insurance-laws-demand-new-pr-strategies/) - Pet insurance transparency laws are reshaping communication. Learn how animal health PR agencies help insurers build trust and strengthen credibility.
- [Rebuilding Trust Through PR After the Largest Health Data Breach](https://www.rosica.com/2025/11/18/rebuilding-trust-through-pr-after-the-largest-health-data-breach/) - After the largest U.S. health data breach, healthcare leaders must rebuild trust through transparency, accountability, and stronger cyber resilience.
- [Meta’s New AI Targeting Model: What It Means for Digital Ads and Marketing Professionals](https://www.rosica.com/2025/11/25/metas-new-ai-targeting-model-what-it-means-for-digital-ads-and-marketing-professionals/) - Meta’s new AI targeting model boosts ad performance and helps organizations improve paid social outcomes with smarter, more efficient stakeholder engagement.
- [2025 PR and Marketing Successes and Failures: A Year in Review from a Respected Agency](https://www.rosica.com/2025/12/04/2025-pr-marketing-successes-and-failures-a-year-in-review-from-a-respected-agency/) - Review 2025 PR and marketing successes and failures, with insights to help organizations optimize strategies, strengthen trust, and improve results in 2026.
- [How TikTok Creator Partnerships Will Impact Marketing and PR in 2026](https://www.rosica.com/2025/12/09/how-tiktok-creator-partnerships-will-impact-marketing-and-pr-in-2026/) - Discover how TikTok creator partnerships boost PR and marketing efforts in 2026 through authentic storytelling, cultural fluency, and high-impact campaigns.
- [10 PR and Marketing Trends That will Shape 2026: Expert Insights from a National Thought Leadership and PR Firm](https://www.rosica.com/2025/12/11/10-pr-and-marketing-trends-that-will-shape-2026-expert-insights-from-a-national-thought-leadership-and-pr-firm/) - Discover 2026’s biggest PR and marketing trends and how mission-driven organizations can strengthen outcomes, trust, and thought leadership this year.
- [5 Ways Nonprofits Can Strengthen Thought Leadership in 2026](https://www.rosica.com/2025/12/16/5-ways-nonprofits-can-strengthen-thought-leadership-in-2026/) - Discover how nonprofits can strengthen thought leadership in 2026 to build credibility, influence conversations, and drive engagement.
- [2026 Content Marketing Forecast for Higher Education](https://www.rosica.com/2025/12/22/2026-content-marketing-forecast-for-higher-education/) - Discover the top higher education content marketing trends for 2026, from AI search and short-form video to personalization and student storytelling.
- [5 Healthcare Marketing and PR Strategies to Improve Patient Acquisition in 2026](https://www.rosica.com/2025/12/30/5-healthcare-marketing-and-pr-strategies-to-improve-patient-acquisition-in-2026/) - Learn how healthcare providers can attract patients in 2026 using AI search, local SEO, short-form video, personalization, and better digital experiences.
- [What Animal Health Companies and Veterinary Practices Should Know About Google’s Recent AI Updates](https://www.rosica.com/2026/06/05/what-animal-health-companies-and-veterinary-practices-should-know-about-googles-recent-ai-updates/) - Google’s latest AI announcements reinforce a major shift in how pet owners discover animal health brands and veterinary practices, hospitals, and specialists.
- [How K-12 Schools and Higher Ed Can Control the Narrative in an Era of Enrollment Competition and AI Search](https://www.rosica.com/2026/05/22/education-storytelling-how-k-12-schools-and-higher-ed-can-control-the-narrative-in-an-era-of-enrollment-competition-and-ai-search/) - K-12 schools and universities face growing pressure tied to increased competition, therefore proactive storytelling in education should be a top priority.
- [Writing Workshop Comes to Gilda's Club Northern New Jersey](https://www.rosica.com/2007/11/01/writing-workshop-comes-to-gildas-club-northern-new-jersey/) - Gilda’s Club Northern New Jersey is offering a six-week writing workshop geared towards helping individuals through the maze of feelings that can accompany a cancer diagnosis. The workshop is free, open to the public, and is for anyone 18 and older that has been touched by cancer. Putting words together can be a powerful tool
- [Newark Firefighters Bare it All for Charity](https://www.rosica.com/2007/10/31/newark-firefighters-bare-it-all-for-charity/) - WHO: 12 Newark firefighters featured in the first calendar to benefit Newark Fire Youth Programs; 25 Ironbound Boys and Girls Club kids; Rich Partyka, Executive Director of Ironbound; Captain Dan Farrell and the Clinton Avenue firefighting team; and 1958 fire engine named “The Mack” WHAT: Unveiling of “hot” 2008 Calendar in beefcake poses by Newark
- [It IS Easy Being Green](https://www.rosica.com/2007/10/30/it-is-easy-being-green/) - http://www.christmastreeoregon.com/ Fresh, High Quality Christmas Trees Now Available Online Not much can beat the freshness of a living tree cut straight from a farm. However, cutting the tree down to size, roping it to the roof of your car and lugging it into your home can be a daunting and demanding task. Now, Yule Tree
- [Pearl Jewelry Needs Special TLC](https://www.rosica.com/2007/10/29/pearl-jewelry-needs-special-tlc/) - “Caring for Pearls” Tip Sheet Pearl jewelry has never been more popular. From strands of sophisticated creamy white South Seas to rings containing colorful Chinese freshwaters, pearl jewelry needs special attention to keep it looking its absolute best. “Because of their special qualities, pearls must be handled with great care,” says Richard Swetz, Chairman of
- [Skate Safely Through the Holidays While Staying Fit](https://www.rosica.com/2007/11/13/skate-safely-through-the-holidays-while-staying-fit/) - If you are looking for a fun, healthy activity for the whole family this holiday season, Rollerblade® has the answer. With something for everyone on your gift list, you’ll glide through your holiday shopping to spend more time with friends and family. • The 2007 Marathon Carbon Series – This line features three new skate
- [Start Spreading the News to Prevent Infection](https://www.rosica.com/2007/11/09/start-spreading-the-news-to-prevent-infection/) - Expert Offers Tips on MRSA Prevention It is estimated that 130,000 people are hospitalized each year with Methicillin-Resistant Staphylococcus aureus (MRSA) and that the average cost of treating each patient is in the tens of thousands of dollars. MRSA is an antibiotic-resistant infection can be transmitted through human-to-human or surface-to-human contact, posing a serious threat
- [End-of-Year Tax Tips for Small Businesses](https://www.rosica.com/2007/11/06/end-of-year-tax-tips-for-small-businesses/) - As the end of the year approaches, businesses around the country will be turning their books over for tax preparation. Some will be well prepared but most small business owners may get “that sinking feeling,” hoping that their accountants can help piece things together. With a little foresight and some planning, however, small business owners
- [The Future is Now](https://www.rosica.com/2007/11/02/the-future-is-now/) - From Digital Games to Music Downloads, Online Advertising Opportunities Continue to Expand Online advertising is changing the rules of engagement within the advertising industry. As more and more companies question their current marketing mix, expenditures and return on investment, online advertising gains power and pull. Here, industry expert Mike Ferranti, chief executive officer of New
- [Yule Tree Farm: Green pine needles for next Christmas](https://www.rosica.com/2007/11/07/yule-tree-farm-green-pine-needles-for-next-christmas/) - Posted on ecofriend.org 10/17/07 You must have seen crops growing for commercial purpose, however, Christmas trees are too in the queue. You can get wonderful Christmas gift for your friend or make your holiday a bit greener and full of oxygen around you. These trees can be transported with ease and have quick settling tendency
- [Environmentally- Friendly Christmas Trees Featured on Better Good Day Oregon](https://www.rosica.com/2007/11/05/environmentally-friendly-christmas-trees-featured-on-better-good-day-oregon/) - Please follow the link below and click on “Designer Trees” to view a segment that aired this morning on “Better Good Day Oregon” featuring Yule Tree Farms. "Better Good Day Oregon" (FOX-Beaverton) Public Relations Contact: Rosica Strategic Public Relations
- [Lights, Camera, Lavender!](https://www.rosica.com/2007/11/20/lights-camera-lavender/) - Celebrities Take in Film, Fun and Fragrance in Toronto This year’s Toronto International Film Festival featured more than independent films. As Hollywood A-listers made their way through the parties and celebrity lounges they were introduced to several products from the J.R Watkins Apothecary collection. Celebrities such as Angelina Jolie, Liv Tyler, Woody Harrelson, Charlize Theron,
- [Wally Amos: For Over 30 Years Dedicated to Good Eats and Teaching American to Read](https://www.rosica.com/2007/11/16/wally-amos-for-over-30-years-dedicated-to-good-eats-and-teaching-american-to-read/) - You couldn’t make up his life story if you had a conference room full of Pulitzer-prize winning authors. Wally “Famous” Amos is proof indeed that truth is better or, at the very least, much more interesting than fiction. From a career in the entertainment business, to the creator of the country’s first “gourmet” chocolate chip
- [Scrumptious Sweets Spice Up the Season](https://www.rosica.com/2007/11/15/scrumptious-sweets-spice-up-the-season/) - Through The Holiday Season Holiday Baking Brings Comfort Home Sweet and spicy aromas float from the kitchen through the house as home cooks everywhere begin to prepare their family’s favorite part of the holiday menu—dessert. This season, Watkins, Inc. is offering updated twists to traditional favorites. Marbled Pumpkin Cheesecake and Holiday Spice Print Cookies are
- [New Technology Protects Consumers Against Rising Rate of Counterfeit Drugs](https://www.rosica.com/2007/11/14/new-technology-protects-consumers-against-rising-rate-of-counterfeit-drugs/) - Counterfeiting of prescription medications is a serious issue that poses a real threat to the unsuspecting public, and many consumers who rely on prescription medications have suffered catastrophic consequences to their health by consuming fake, or even toxic, prescriptions. To address this growing concern, Secure Symbology, an innovative New Jersey-based company, has successfully developed and
- [Is a Fake Christmas Tree the "Green" Choice?](https://www.rosica.com/2007/11/21/is-a-fake-christmas-tree-the-green-choice/) - You may think you're saving a tree, but the plastic alternative has problems too. While the debate rages on, we've got some better ways to help the planet this Christmas. MSN.com Money Section By Marilyn Lewis Published Nov. 20, 2007 Which is "greener," an artificial Christmas tree or a real one? Fir flew (so to
- [Young Pilot Inspires Aviation Careers](https://www.rosica.com/2007/11/19/young-pilot-inspires-aviation-careers/) - By MARK PRATT Associated Press Writer BOSTON (AP) -- Jamail Larkins has the ability to turn middle school math into something pretty cool. A guest speaker, he talks to students about having a split-second to calculate his airspeed, altitude and wind so he can safely pull an aerobatics plane out of a dive and avoid
- [New Study Finds Temporal Artery Thermometers Superior](https://www.rosica.com/2007/11/29/new-study-finds-temporal-artery-thermometers-superior/) - Research Compares Non-Invasive Temperature Measurement Methods to Core Body Temperatures in a Critical Care Setting Exergen Corporation, an internationally respected innovator and manufacturer of a line of patented infrared thermometers for professional and consumer use, announced the publication of an independent study comparing the accuracy and precision of all non-invasive temperature measurement methods in a
- [Fox Milwaukee Interviews IJO Jeweler](https://www.rosica.com/2007/12/06/fox-milwaukee-interviews-ijo-jeweler/) - December 5, 2007 Many people choose to give jewelry during Christmas. FOX 6's Nicole Koglin and jeweler Shawn Walsh (Independant Jewelers Organization) show you what might be best for you. For more information, please visit www.masterijo.com. http://www.myfoxmilwaukee.com/myfox/pages/Home/Detail;jsessionid=78737C51A0698E87B39957D5759CCDCC?contentId=5131070&version=1&locale=EN-US&layoutCode=VSTY&pageId=1.1.1&sflg=1 Public Relations Contact: Rosica Strategic Public Relations
- [Forget the Carats. How Many Gigabytes?](https://www.rosica.com/2007/12/05/forget-the-carats-how-many-gigabytes/) - By David S. Joachim The New York Times December 5, 2007 When flash drives came on the scene nearly eight years ago, they were given all kinds of nicknames: thumb drives, for their small shape and size; or key drives, for how they plugged into a computer’s U.S.B. slot. Today, the guts of these little
- [Business insight: Joseph Sharp](https://www.rosica.com/2007/12/04/business-insight-joseph-sharp/) - Real vs. artificial Christmas trees 12/03/2007 - Dawn House Salt Lake Tribune Joseph Sharp, president of Yule Tree Farms in Canby, Ore., oversees the harvesting of more than 3,800 acres of trees. Are real trees making a comeback? Over the past few years, Christmas tree prices have stabilized and although there are competitive prices in
- [Oregon Growers Promote 'Green' Christmas Trees](https://www.rosica.com/2007/11/28/oregon-growers-promote-green-christmas-trees/) - By SARAH SKIDMORE November 23, 2007 PORTLAND, Ore. (AP) — Picking a Christmas tree is typically a matter of taste. Is the shape right? Is it too tall? Too short? Now a handful of growers in the top Christmas tree producing state of Oregon want people to consider another factor — how "green" a tree
- [Oh the Irony of It...](https://www.rosica.com/2007/12/13/oh-the-irony-of-it/) - Fake Christmas Tree Reseller Tries to "Fake" the Public In 2004, an innovative industry leading Christmas tree grower began selling the world's first live, fresh-cut designer Christmas tree. Joe Sharp, owner of Yule Tree Farms in Canby, Oregon, called the designer tree Oregon's Noble VintageR and registered the trademark. Oregon's Noble Vintage, culled from the
- [Egg-cellent News for your Feet](https://www.rosica.com/2007/12/11/egg-cellent-news-for-your-feet/) - Just in time for the holiday season, a new product, the PedEgg, offers an inexpensive way to keep feet feeling great in between visits to the salon. A recent survey of nail salon owners reported that their pedicure business increased 77% from 2005-2006. The price of pampering your feet at a professional salon can be
- [Effective E-mail Marketing](https://www.rosica.com/2007/12/10/effective-e-mail-marketing/) - New Study Shows Shoppers Respond to E-Mail Marketing Say what you will about marketing solicitations clogging your e-mail inbox. A new study conducted by Endai Worldwide shows that marketing emails are surprisingly effective at doing what they are designed to do: Getting people to buy. The survey revealed that over the past 12 months, 50%
- [Pharmaceuticals Anti-Counterfeiter Named "Emgerging Business of the Year"](https://www.rosica.com/2007/12/07/pharmaceuticals-anti-counterfeiter-named-emgerging-business-of-the-year/) - Secure Symbology, a New Jersey-based business that has successfully developed and implemented the only tested and proven anti-counterfeiting solution for pharmaceuticals, has been named “Emerging Business of the Year” by NJBiz. The award is part of the weekly statewide business journal’s Business of the Year Awards. “We’re grateful to be the recipient of this honor,”
- [Key to Success: Put a Face to your Brand](https://www.rosica.com/2007/12/12/key-to-success-put-a-face-to-your-brand/) - Author Finds Common Thread Among 12 Famous Entrepreneurs As revealed in a new book on marketing and consumer behavior, a common trait among today’s most successful and prominent entrepreneurs is that they speak to their customers’ intelligence and position themselves in front of their brands or logos. They are highly visible, accountable, and consequently –
- [Johan Santana Endorses J.R. Watkins Apothecary Liniment](https://www.rosica.com/2008/01/07/johan-santana-endorses-j-r-watkins-apothecary-liniment/) - Johan Santana, Major League Baseball all star pitcher and two-time recipient of the Cy Young Award is endorsing J.R. Watkins Apothecary Red Liniment. The very first product sold by J. R. Watkins in 1868, Red Liniment is made with natural camphor, an FDA approved counterirritant that has been trusted for its pain relief properties for
- [Getting in Financial Shape in ‘08](https://www.rosica.com/2008/01/04/getting-in-financial-shape-in-08/) - Over 95% of small businesses are in financial disarray and 50% of new businesses fail within the first 5 years. With the beginning of the New Year, people in business should develop a shape-up plan to keep their businesses healthy and poised for growth. How can home-based and small businesses get on track in 2008?
- [Gilda's Club Offers Journaling Program](https://www.rosica.com/2008/01/03/gildas-club-offers-journaling-program/) - Writing Helps People Touched by Cancer Putting words onto paper can be a powerful tool when facing the challenges of cancer. Gilda’s Club Northern New Jersey, a free cancer support community for men, women, and children, has started a journal writing group, entitled Journaling Through Cancer, to help guide individuals touched by cancer through the
- [Hit Parade Hall of Fame Announces First Inductees](https://www.rosica.com/2008/01/02/hit-parade-hall-of-fame-announces-first-inductees/) - In 2006, former senior radio executive, John Rook, grew an idea to honor recording artists from all venues and walks of life with his friend Gil Bateman, a former recording executive. So, in 2007 they asked the world, through the internet, who should be honored. Amazingly, more than 63,000 votes were cast in 2007 on
- ["Wiping Out" MRSA](https://www.rosica.com/2007/12/17/wiping-out-mrsa/) - Health and Hygiene Pioneer Helps Schools, Children Methicillin-resistant Staphylococcus aureus (MRSA) continues to make headlines nationwide as one of the most concerning and deadly microorganisms of this decade. Recent MRSA-related deaths of school aged children and young adults have school health professionals nationwide working diligently to establish infection control protocols to prevent the spread of
- [Driving Tips for Dummies: How to Avoid Getting Pulled Over This Holiday Season](https://www.rosica.com/2007/12/14/driving-tips-for-dummies-how-to-avoid-getting-pulled-over-this-holiday-season/) - With the holiday season upon us, more and more Americans will take to the road for family visits and vacations. Below are safety tips from traffic safety expert Matthew Weiss, Esq., founder of 888 RED LIGHT, based in New York City, that will help you get to your destination safely and avoid being pulled over
- [Wedding Planning Tips for Brides](https://www.rosica.com/2007/12/19/wedding-planning-tips-for-brides/) - From iVillage.com Brilliant Did I ever tell you of the most romantic thing I saw a groom do before a wedding – and no it was not something Dave did. At my best friend’s wedding, her fiancé gave her diamond studs as a wedding present. But he didn’t just hand them to her. He bought
- [Valentine's Day Sweet for Your Sweetie](https://www.rosica.com/2008/01/22/valentines-day-sweet-for-your-sweetie/) - Everyone loves the elegance of a tart topped with beautiful fresh fruit. Simple to make and delicious to eat, the fruit tart is a great way to end a romantic meal. Watkins makes baking Valentine’s Day dessert easy with this recipe for Watkins Fresh Fruit Tart. Watkins Fresh Fruit Tart Makes 10 servings. Vary the
- [Exergen and GE Healthcare Announce Partnership](https://www.rosica.com/2008/01/10/exergen-and-ge-healthcare-announce-partnership/) - Exergen Corporation and GE Healthcare, a unit of General Electric Company, have recently entered into an agreement for non-exclusive global distribution of Exergen’s model TAT-5000, the professional version of Exergen’s award winning TemporalScanner™ Temporal Artery Thermometer. Concurrently, Exergen and GE Healthcare have launched a joint development program to combine the technologies of temporal artery thermometry
- [Local Young Man with Spina Bifida Receives Donated Electric Scooter](https://www.rosica.com/2008/01/08/local-young-man-with-spina-bifida-receives-donated-electric-scooter/) - A young man by the name of Marty Hall age 20 of Ellwood City, Pennsylvania, received a wonderful Christmas present -- an electric scooter donated by The Rascal Company. Marty along with his family (father Marty sr. and his mother Sue) were surprised this season when they received the Rascal Scooter presented by Lee Owen,
- [Sole Food](https://www.rosica.com/2008/01/16/sole-food/) - From Family Circle Magazine January 2008 Fun, affordable ways to show your winter-worn feet some love. Your toes will tingle while J.R. Watkins Peppermint Exfoliating Food Scrub deep cleans. Jrwatkins.com, $7.99. Public Relations Contact: Rosica Strategic Public Relations
- [Staying One Step Ahead Of the Drug Pirates](https://www.rosica.com/2008/01/11/staying-one-step-ahead-of-the-drug-pirates/) - from NJ Biz 1/7/2008 By Shankar P. In August, private investigators hired by New Brunswick’s Johnson & Johnson drew a trail leading from 700 pharmacists, eight wholesalers and two importers to the Shanghai nerve center of a global counterfeiting racket. The investigators’ only lead a year earlier, according to media reports, was a single fake
- [Look, up in the sky, it's a . . . job unfilled](https://www.rosica.com/2008/01/09/look-up-in-the-sky-its-a-job-unfilled/) - from The News-Journal (Daytona Beach, FL) January 7, 2008 By JAMAIL LARKINS COMMUNITY VOICE I've been involved with and enamored by aviation for 12 years, beginning at age 12 when I took my first flight. Although I loved flying and the joy it brought me, it never occurred to me at that time that I
- [A Delicious and Healthy Option for Breakfast or a Snack](https://www.rosica.com/2008/01/31/a-delicious-and-healthy-option-for-breakfast-or-a-snack/) - Uncle Wally’s, the #1 branded in-store bakery muffin company, founded by cookie entrepreneur Wally “famous” Amos, manufactures a broad selection of nutritious gourmet and home style muffins. Now they have an answer for health-conscious consumers who also want great taste and quality: Smart Portion Muffins and Smart Portion Brownie Cups. Made with whole grains, they
- [Youth Capture Fellow Youth "Changing their World"](https://www.rosica.com/2008/01/30/youth-capture-fellow-youth-changing-their-world/) - AT&T Foundation Supports Technology Initiative in Boys & Girls Clubs WHAT: Teens from the Boys & Girls Club of Newark armed with digital photo and video cameras document other Club teens as they clean up their neighborhood and mentor younger children WHO: 25 Boys & Girl Club teens; Connie Ludwin, CEO, Boys & Girls Clubs
- [Gilda’s Club Welcomes the Community in for a Glimpse of Gilda’s](https://www.rosica.com/2008/01/28/gildas-club-welcomes-the-community-in-for-a-glimpse-of-gildas/) - Cancer is no longer considered taboo. It is heard frequently in conversations among families and friends as they discuss treatments and surgeries their loved one will endure. After the medical decisions are made, what happens next? A cancer diagnosis undoubtedly brings physical suffering but also creates emotions like fear, confusion, and anger that affect the
- [Will the Real Frederick Douglass Please Stand Up?](https://www.rosica.com/2008/01/25/will-the-real-frederick-douglass-please-stand-up/) - Where in the World is Frederick? Frederick Douglass Re-enactor Holds 190th Birthday Party with Kids Wearing Douglass’s Masks WHO: Elementary school students wearing masks; Frederick Douglass re-enactor/look-a-like WHAT: 4th and 5th grade students with Frederick Douglass life-sized masks surround the re-enactor for photo-op and get history lesson in Douglass’s first D.C. home at his desk,
- [Audition Calls Comedians for Ninth Annual Laugh-Off](https://www.rosica.com/2008/01/24/audition-calls-comedians-for-ninth-annual-laugh-off/) - Gilda’s Club Northern New Jersey is seeking amateur and professional comedians to compete in its ninth annual anniversary celebration “Laugh Off” which is back by popular demand. This enormously successful event was designed in 2000 to raise awareness about Gilda’s Club Northern New Jersey (GCNNJ). The club, which is an affiliate of the national organization
- [Famous Amos Meets the Web](https://www.rosica.com/2008/01/23/famous-amos-meets-the-web/) - By Joao-Pierre Ruth 1/21/2008 NJBIZ BOOK REVIEW In two new books on marketing, New Jersey entrepreneurs Larry Bailin and Christopher Rosica provide a collection of tips for attracting and retaining customers. Bailin focuses on the Internet in “Mommy, Where do Customers Come From?” (Larstan Publishing; 151 pages; $24.95.) while Rosica offers brand-building advice in “The
- [Pediatric Home Care: A Growing Health Care Trend That Needs To Be Addressed](https://www.rosica.com/2008/02/08/pediatric-home-care-a-growing-health-care-trend-that-needs-to-be-addressed/) - The United States at the present time is wrestling with the formulation of its policy towards its millions of chronically disabled youngsters. The debate will grow louder with each passing year as the number of such infants increases both in absolute terms and as a percentage of the total population. Large numbers of youngsters who
- [Textured Treasures: From Shags to Boucles, Nourison’s Spring Collections Are All About the Feel](https://www.rosica.com/2008/02/07/textured-treasures-from-shags-to-boucles-nourisons-spring-collections-are-all-about-the-feel/) - Nourison is putting the spotlight on texture this spring, with area rug collections that can transform a room from drab to fab in no time flat! The Berber boucles, shaggy piles and dense felted yarns that are featured in these new designs offer a look and feel that’s uniquely tactile. Color palettes range from neutrals
- [Promoting Aviation And The Right To Dream During Black History Month](https://www.rosica.com/2008/02/06/promoting-aviation-and-the-right-to-dream-during-black-history-month/) - In 2005, the U.S. Department of Transportation's Federal Aviation Administration (FAA) joined forces with one of the most prominent young names in aviation – Jamail Larkins, a 23-year-old African-American aerobatic air show performer, businessman, and Embry Riddle Aeronautical University graduate – to promote career opportunities in aviation and aerospace. As the FAA Ambassador for Aviation
- [How To Buy A Valentine's Day Diamond](https://www.rosica.com/2008/02/05/how-to-buy-a-valentines-day-diamond/) - Valentine’s Day is a day of giving to those we love. For many, it’s a day for proposals: Valentine’s Day is one of the most popular days of the year for “popping the question.” And what better way to propose than with a beautiful diamond solitaire engagement ring? With so many new diamond cuts and
- [Defending Your Life: New DVD Self-Defense Program Helps Women Protect Themselves](https://www.rosica.com/2008/02/01/defending-your-life-new-dvd-self-defense-program-helps-women-protect-themselves/) - The statistics about women and violence say it all: If you’re a 21-year old woman living in the United States today, you have a one-in-four chance of experiencing a violent crime in your lifetime.* Every day, four women die in this country as a result of domestic violence.** And, according to the National Crime Victimization
- [Q & A: "The Authentic Brand: How Top Entrepreneurs Connect With Customers" by Chris Rosica](https://www.rosica.com/2008/02/04/q-a-the-authentic-brand-how-top-entrepreneurs-connect-with-customers-by-chris-rosica/) - Q&A Chris Rosica, CEO, Rosica Strategic Public Relations Q. The title of your new book is The Authentic Brand: How Today’s Top Entrepreneurs Connect With Customers (www.theauthenticbrand.com). What makes your book different, better and unique? A. While most other books provide the reader with the insight of a single author, The Authentic Brand gives you
- [Spotlighting the Most Caring Americans: Part 1](https://www.rosica.com/2008/03/24/spotlighting-the-most-caring-americans-part-1/) - PHOENIX NUN/PHYSICIAN HONORED WITH PRESTIGIOUS CARING AWARD Award Winner to be Inducted Into “Hall of Fame for Caring Americans” Senator Robert J. Dole, Chairman of the Board of Trustees and Val J. Halamandaris, Founder and Executive Director of the Caring Institute, announce Dr. Adele O’Sullivan of Phoenix, Arizona, medical director of Health Care for the
- [Downtown Pick - Me - Up](https://www.rosica.com/2008/03/05/downtown-pick-me-up/) - New York’s Largest Couture Cleaning Service Extends Pick-Up and Delivery Service to Lower Manhattan Hallak Cleaners, the nation’s leading couture cleaning service located on New York’s Upper East Side, recently expanded its free pick-up and delivery service to six times a week in Lower Manhattan. This includes the neighborhoods south of 40th Street, including Chelsea,
- [Fashionably Green - Twenty Nourison Collections Receive Green Label Plus Certification](https://www.rosica.com/2008/02/21/fashionably-green-twenty-nourison-collections-receive-green-label-plus-certification/) - Twenty carpet collections from Nourison, the world’s largest manufacturer of area rugs and a leading producer of premium-quality broadloom carpeting, have received Green Label certification from the Carpet and Rug Institute (CRI), a nonprofit trade association whose voluntary, in-depth testing program certifies rugs as some of the “healthiest” on the market. The Green Label program
- [Tax Tips For Small Businesses](https://www.rosica.com/2008/02/20/tax-tips-for-small-businesses/) - As tax day approaches, businesses around the country will be turning their books over for tax preparation. Some will be well prepared but most small business owners may get “that sinking feeling,” hoping that their accountants can help piece things together. With a little foresight and some planning, however, small business owners can easily adopt
- [Strategic Planning For Christmas Tree Grower Goes High Tech](https://www.rosica.com/2008/02/19/strategic-planning-for-christmas-tree-grower-goes-high-tech/) - For the past four years, the staff of Yule Tree Farms of Aurora has spent a day of strategic planning working with Oregon-based Family Business Advisers. This year, nine members of the Yule Tree team participated in the day long event. Facilitated by Family Business Advisers’ president Eugene Wallace, the Yule Tree members utilized a
- [Caring Institute Leads Celebration Of Frederick Douglass's 190TH Birthday](https://www.rosica.com/2008/02/18/caring-institute-leads-celebration-of-frederick-douglasss-190th-birthday/) - Douglass Should be Carved on Mt. Rushmore says Halamandaris Val J. Halamandaris, the founder of the Caring Institute and the Frederick Douglass Museum and Hall of Fame for Caring Americans, today called upon all Americans to celebrate the life of America's greatest advocate for human rights. "Frederick Douglass is a towering figure in American history,
- [AT&T New Jersey Supports Technology Initiative In Boys & Girls Clubs](https://www.rosica.com/2008/02/12/att-new-jersey-supports-technology-initiative-in-boys-girls-clubs/) - AT&T New Jersey announces its support of Club Tech, the New Jersey Boys & Girls Club technology initiative. On February 13, Boys & Girls Club teens will be joined by Mike Schweder, president of AT&T New Jersey; Senators Ronald Rice and Teresa Ruiz; and Assemblywoman Cleopatra Tucker in making the announcement. Club Tech is a
- [THE FLASH CARD OF THE FUTURE: Electronic, Interactive Learning System Helps Kids Learn with Customized Audio and Visuals](https://www.rosica.com/2008/05/20/the-flash-card-of-the-future-electronic-interactive-learning-system-helps-kids-learn-with-customized-audio-and-visuals/) - Students learns better when lessons are repeated. As the great Roman orator, Cicero, once said thousands of years ago, "Repetition is the mother of all learning." Building on this wisdom of the Ages, Hamilton Electronics has introduced the Study Buddy, an electronic, interactive and customizable learning system. Perfect for use at home and at school,
- [New Online Reputation Management Service Protects and Defends Politicians](https://www.rosica.com/2008/05/08/new-online-reputation-management-service-protects-and-defends-politicians/) - The Internet has created a revolution in the way we send and receive information, buy and sell products and services and openly discuss timely topics. For those engaging in political races, the open structure of the Internet poses a particularly precarious challenge as blogs and other web-based postings are frequently used to smear reputations. Even
- [Award Marks National Nurses Week: “Aide-to-R.N.” Scholarship Program Designed to Spark Interest in Nursing Careers](https://www.rosica.com/2008/05/07/award-marks-national-nurses-week-aide-to-r-n-scholarship-program-designed-to-spark-interest-in-nursing-careers/) - As a tribute to nurses and an acknowledgement of the nation’s growing nursing shortage, the National Association for Home Care & Hospice (NAHC) has announced the first award in its new Aide-to-R.N. Scholarship Program. The announcement was made by National Association for Home Care & Hospice President Val J. Halamandaris on the first day of
- [Rollerblade Inline Skates—The Necessary Accessory for a Fashionably Healthy Life](https://www.rosica.com/2008/04/30/rollerblade-inline-skates-the-necessary-accessory-for-a-fashionably-healthy-life/) - Inline skating is exhilarating, energizing and empowering—the modern sport for a healthy lifestyle. Skaters also burn more calories than running with half the shock to their joints. Now, Rollerblade, manufacturers of the cult classic brand, has introduced two new styles perfect for fitness or aspiring fitness lovers alike: The Crossfire 8.0™ for men and the
- [From Runway to Realway: Necklaces Take the Fashion Spotlight](https://www.rosica.com/2008/04/18/from-runway-to-realway-necklaces-take-the-fashion-spotlight/) - The new status accessory this season is the statement necklace. From the catwalk to the red carpet, the necklace is enjoying a revival. Leading this comeback are Hollywood’s starlets such as Nicole Kidman, Laura Linney, and Keri Russell who each made a fashion statement at this year’s Oscars with gorgeous looks for the neck. But
- [Headache-Free Payroll Service For Small Businesses](https://www.rosica.com/2008/04/16/headache-free-payroll-service-for-small-businesses/) - Small business owners are often frustrated with the hassles associated with payroll, most frequently the time it takes away from their core business. Large payroll firms are frequently not the answer for small businesses, as they can be prohibitively expensive and impersonal. Now, there’s a new payroll product from Bookkeeping Administration Management, a leader in
- [Spotlighting the Most Caring Americans: Part 2](https://www.rosica.com/2008/04/04/spotlighting-the-most-caring-americans-part-2/) - GRACE WINERY OWNER HONORED WITH PRESTIGIOUS CARING AWARD Award Winner to be Inducted Into “Hall of Fame for Caring Americans” Senator Robert J. Dole, Chairman of the Board of Trustees and Val J. Halamandaris, Founder and Executive Director of the Caring Institute, announce Dick Grace, owner of Grace Winery and founder of the Grace Family
- [All Natural Wall-to-Wall Carpets Are Durable and Organic](https://www.rosica.com/2008/07/11/all-natural-wall-to-wall-carpets-are-durable-and-organic/) - Nourison brings a level of luxury to the home with a collection of natural fiber wool and wool-blend wall-to-wall carpeting. Pure wool has no peer when it comes to beauty and durability, yet Nourison’s wool broadloom (at suggested retail price points of $35 to $95 a square yard) offers the ultimate in carpeting at the
- [Snack Line Meets Federally Mandated School Wellness Policies](https://www.rosica.com/2008/06/27/snack-line-meets-federally-mandated-school-wellness-policies/) - Uncle Wally’s introduces a new product line of cupcakes, muffins, brownies and other baked goods designed to meet most school wellness policies. The Snack ‘N Write Program will debut at the 2008 School Nutrition Association Annual National Conference in Philadelphia. In an effort to combat the growing epidemic of childhood obesity, many schools across the
- [PDI Donates Infection Prevention Supplies To Direct Relief](https://www.rosica.com/2008/06/10/pdi-donates-infection-prevention-supplies-to-direct-relief/) - Direct Relief, a 60-year-old charitable organization that assists communities confronting enormous hardships such as natural disasters and refugee populations, received a much needed donation of Chlorascrub™ from Professional Disposables International, Inc. (PDI). “As part of our company’s mission to help prevent infections, it’s our corporate obligation to donate materials to organizations such as Direct Relief,”
- [THE SUMMIT OF INFECTION PREVENTION PDI Leads Charge to Halt HAIs; Introduces New Products and Programs at APIC 2008](https://www.rosica.com/2008/06/10/the-summit-of-infection-prevention-pdi-leads-charge-to-halt-hais-introduces-new-products-and-programs-at-apic-2008/) - Healthcare’s trusted resource in wet wipe infection prevention, education and patient care, Professional Disposables International, Inc., will lead the charge to the summit of infection prevention at the 2008 35th Annual Association for Professionals in Infection Control and Epidemiology Conference in Denver, Colorado, June 15-19. At the APIC conference, the company will debut a host
- [How Green Does Your Garden Really Grow?](https://www.rosica.com/2008/06/05/how-green-does-your-garden-really-grow/) - There are plenty of ways to make your garden greener - both literally and environmentally speaking. Joe Sharp, founding member of the Coalition of Environmentally Conscious Growers™, offers tips for maintaining an eco-friendly garden. What you do on your garden is not dissimilar to what Coalition members do on thousands of acres containing millions of
- [TV ICON TAKES A SHOT AT STAYING SLIM: Maureen McCormick Helps Launch European Diet Sensation in the US](https://www.rosica.com/2008/05/29/tv-icon-takes-a-shot-at-staying-slim-maureen-mccormick-helps-launch-european-diet-sensation-in-the-us/) - Maureen McCormick, best known for her role as Marcia Brady in the ‘70s sitcom, The Brady Bunch, is the new celebrity ambassador for the launch of SlimShots™, a liquid appetite controller that has taken Europe by storm and is now available in the United States. While a cast member on VH1’s Celebrity Fit Club, McCormick
- [NEW SUPPLEMENT HELPS AMERICANS EAT LESS EVERY DAY: European “Appetite Controller” Hits U.S. Market](https://www.rosica.com/2008/05/21/new-supplement-helps-americans-eat-less-every-day-european-appetite-controller-hits-u-s-market/) - Starting today, Americans can gain control of their appetite and eat up to 30 percent less food every day with SlimShots™, the first U.S. dietary supplement that offers the breakthrough European weight management emulsion Fabuless™. Following a decade of development and seven clinical trials demonstrating its effectiveness, SlimShots is poised to help stop weight gain
- [Cause Marketing Pioneer Inducted Into PR Hall of Fame](https://www.rosica.com/2008/06/25/cause-marketing-pioneer-inducted-into-pr-hall-of-fame/) - John Rosica, founder and senior strategist of the 27-year-old public relations / marketing firm Rosica Strategic Public Relations, was recently inducted into the PR News Hall of Fame at a Washington, DC ceremony. PR News, a leading industry weekly international publication has annual awards for practicing public relations counselors. The National Press Club in the
- [Fake Christmas Trees Added To List Of Household Products Containing PVC](https://www.rosica.com/2008/10/07/fake-christmas-trees-added-to-list-of-household-products-containing-pvc/) - Unsafe Chinese imports, such as milk, tires, toys, electronics, pet food, and pharmaceutical raw products are in the news of late. But for some time, China has imported artificial trees that contain PVC, (polyvinyl chloride) plastic, commonly referred to as vinyl, which is one of the most hazardous consumer products ever created. This issue should
- [ROLLERBLADE® USA Announces Inline Hybrid For City Terrain](https://www.rosica.com/2008/09/24/rollerblade-usa-announces-inline-hybrid-for-city-terrain/) - Charging down the street, darting through crowds, weaving around obstacles—this isn’t an extreme skating event. It could be your morning commute. Rollerblade USA has acknowledged the urban micro-culture and designed a trendy skate collection that fuses challenging landscape problem solvers with metro-tested style and comfort. Urbanites that get around via inline skates not only enjoy
- [Paws-Itively The Best Grooming Tool Ever: Pamper Pets at Home with New Nail Trimmer](https://www.rosica.com/2008/09/11/paws-itively-the-best-grooming-tool-ever-pamper-pets-at-home-with-new-nail-trimmer/) - They travel with us, we buy them gifts and we pamper them. Today’s pets are well taken care of and often receive the same treatments as their owners. From spa therapy to days of beauty, Americans are indulging their dogs and cats with products that extend beyond traditional necessities, specifically when it comes to grooming.
- [School's Back: Diagnose Your Child's Cold Early](https://www.rosica.com/2008/09/04/schools-back-diagnose-your-childs-cold-early/) - Germs and viruses are pervasive in schools and daycare centers, making the spread of infections and illness seem like a vicious, endless cycle. This not only impacts children but causes stress and/or sickness among parents. While addressing the spread of germs in schools is essential to the overall health of nation, early detection is vital
- [Germs Invade the Doctor's Office When Kids Go Back to School](https://www.rosica.com/2008/08/06/germs-invade-the-doctors-office-when-kids-go-back-to-school/) - Kids aren’t the only thing returning to school this Fall. With each new school year, a new group of germs and bacteria are brought into the classroom and, eventually, the doctor’s office. Healthcare professionals are more at risk of getting ill when the number of sick patients rises. Several studies have been undertaken to evaluate
- [The Core Rhythms Dance Exercise Programs](https://www.rosica.com/2008/07/23/the-core-rhythms-dance-exercise-programs/) - Core Rhythms fuses hypnotic Latin rhythms and movement in a dynamic workout system. This breakthrough exercise concept is based on world-class Latin ballroom dance techniques that strengthen the core and abdominals, while sculpting legs, arms, buttocks and thighs. Designed by world champion Latin ballroom dancers Jaana Kunitz and Julia Powers with over 17 years of
- [Certified "Green" Christmas Tree Organization Seeks Members and To Dispel False Claims](https://www.rosica.com/2008/07/17/certified-green-christmas-tree-organization-seeks-members-and-to-dispel-false-claims/) - The Coalition of Environmentally Conscious Growers, a 501-C (6) was founded by two Oregon farms in August 2007. Its mission is to certify that the live Christmas trees grown by its members have been and continue to be responsibly grown. Currently, there are four members of the organization, including the largest and fifth largest tree
- [HIGH-PERFORMANCE SKATES FOR KIDS ON THE ‘GROW’: Rollerblade Inline Skates Expand with Your Child’s Growing Feet](https://www.rosica.com/2008/07/17/high-performance-skates-for-kids-on-the-grow-rollerblade-inline-skates-expand-with-your-childs-growing-feet/) - Kids today are always on the go and the grow! Considering fitness equipment and apparel can be costly for growing boys and girls, Rollerblade has designed three new skates for active boys and girls: the black/orange Micro 500X™ for boys, grey/lilac Micro 500G™ for girls and the black/grey TRS Jr.™ unisex street skates. All are
- [There's No Place Like Home: Celebrating America's Caregivers During National Homecare and Hospice Month](https://www.rosica.com/2008/11/14/theres-no-place-like-home-celebrating-americas-caregivers-during-national-homecare-and-hospice-month/) - Each November, the National Association for Home Care and Hospice (NAHC) celebrates National Home Care and National Hospice Month to honor the men and women who have dedicated their lives to caring for others. With 77 million baby boomers reaching retirement age by 2011 (representing approximately 25% of the population), the time to consider health
- [A Call to Consumers This Holiday Season](https://www.rosica.com/2008/11/11/a-call-to-consumers-this-holiday-season/) - The Coalition of Environmentally Conscious Growers™ is asking consumers to purchase a real Christmas tree this holiday season for the following reasons; -Artificial Christmas Trees were recently added to the Center for Health, Environment & Justice's list of household products containing polyvinyl chloride, or PVC -Real Christmas trees are natural products of the U.S., contributing
- [A Little Space, A Lot of Profit: Nourison Unveils Retail Rug Boutique: Over 600 SKUs Within Seven Linear Feet of Floor Space](https://www.rosica.com/2008/11/04/a-little-space-a-lot-of-profit-nourison-unveils-retail-rug-boutique-over-600-skus-within-seven-linear-feet-of-floor-space/) - See it. Touch it. Buy it. World renowned textile manufacturer Nourison Industries, Inc. introduces a new retail phenomenon, The Rug Boutique, now appearing in major retail stores across the country. The innovative self-service shopping display addresses the top three retailer concerns as they relate to consumer textile displays: cost, space, and ROI (return on investment).
- [New Solid Wood Baseball Bat Guaranteed Not to Break](https://www.rosica.com/2008/10/30/new-solid-wood-baseball-bat-guaranteed-not-to-break/) - Inventor Ward Dill, an MIT grad with decades of woodworking expertise, recently developed a solution to address the problem of wood baseball bats breaking in the major leagues, while providing a viable, safer alternative to metal bats used by children. His solution is a new category of bats he calls “joined solid wood” baseball bats
- [CONCERT FOR KIDS PROMISES TO BE ‘KOOL’: NJ Children to Benefit](https://www.rosica.com/2008/10/21/concert-for-kids-promises-to-be-kool-nj-children-to-benefit/) - The 6th Annual Concert for Kids Presented by the Garden State Community Bank will feature legendary performers Kool & The Gang on Thursday, November 13, at the New Jersey Performing Arts Center in Newark. The Concert for Kids is the annual fundraiser that benefits the 25 local Boys & Girls Clubs’ organizations in New Jersey.
- [Up Your Game with PedEgg for Men](https://www.rosica.com/2008/10/16/up-your-game-with-pedegg-for-men/) - Playing basketball, beach volleyball, working out, going to the gym, even the daily strain of walking in the city; the persistent abuse of an active lifestyle has taken a toll on your feet. But no longer do you have to hide your feet. Brush off those calluses and up your game. PedEgg for Men is
- [Christmas Trees are Recession Proof- Prices Haven't Risen in 28 Years](https://www.rosica.com/2008/10/14/christmas-trees-are-recession-proof-prices-havent-risen-in-28-years/) - For nearly 30 years the price of real Christmas trees has remained virtually unchanged. According to Joe Sharp, President of Yule Tree Farms in Canby Oregon and Chairman of the Coalition of Environmentally-Conscious Growers™, the median price for a Douglas Fir in 1980 was $25 and a Noble Fir was $45. Today Douglas Firs are
- [OWN A PIECE OF HISTORY: Commemorative Plate Celebrates First African-American President](https://www.rosica.com/2008/12/17/own-a-piece-of-history-commemorative-plate-celebrates-first-african-american-president/) - Obama-mania continues to sweep the country as consumers celebrate the election of this nation’s first African-American President. The significance of this has generated the demand from people wanting to own a piece of history. To commemorate the election of Barack Obama, TELEBrands and the American Historic Society are introducing the Historic Victory Plate. The Historic
- [TRANSFER IN A HURRY WITHOUT THE WORRY: Save Time and Money with a Brand New, High Tech Duplication System](https://www.rosica.com/2008/12/09/transfer-in-a-hurry-without-the-worry-save-time-and-money-with-a-brand-new-high-tech-duplication-system/) - Streamline your business with the ultimate high tech duplication system; the TransferExpress USB Duplicator from Hamilton™ Electronics. Now you have the ability to distribute digital content and transfer multimedia files in a flash, without the need for a computer. Featuring a sleek and compact design, the TransferExpress USB Duplicator is the easiest solution for users
- [Popular Weight Loss Dance Exercise Program Launches Interactive Social Networking Site](https://www.rosica.com/2008/12/04/popular-weight-loss-dance-exercise-program-launches-interactive-social-networking-site/) - Core Rhythms - a revolutionary dance exercise concept that uses sexy Latin dance actions to raise your heart rate and tone and tighten your entire core at the same time – recently launched a free social networking site to help exercisers get the motivation, inspiration, facts and support they need to succeed in their weight
- [New Home Spa Treatment, Therapy for Tired Feet](https://www.rosica.com/2008/12/02/new-home-spa-treatment-therapy-for-tired-feet/) - What do fashionistas, athletes, tourists and commuters all have in common? Tired tootsies! The damage from high heeled shoes, shopping, traveling or working can be taxing on your feet. Once again, TELEBrands is rescuing sore feet – this time helping ease stress and discomfort by focusing on toes. From the maker of PedEgg™, Pampered Toes™
- [Five Items Parents Need On Hand This Cold & Flu Season](https://www.rosica.com/2008/11/25/five-items-parents-need-on-hand-this-cold-flu-season/) - The following is a list of important over-the-counter items parents should have on-hand to help their children through the cold and flu season. These are particularly important as many decongestive and cough suppressive medications designed for infants and young children have been taken off the market and are no longer available. This cold and flu
- [Couture Cleaners Restores Leather Jacket Worn By Man in Near Fatal Motorcycle Crash](https://www.rosica.com/2008/11/18/couture-cleaners-restores-leather-jacket-worn-by-man-in-near-fatal-motorcycle-crash/) - Hallak Cleaners recently restored a leather motorcycle jacket worn by Mike Caruso, after he was cut out of it by paramedics on the scene of his near fatal motorcycle accident. Literally sliced into pieces, the jacket was destroyed. While recovering in the hospital Caruso’s wife, Tricia brought the jacket into Hallak hoping they could perform
- [2009 NEW JERSEY FIRST ROBOTICS COMPETITION FEBRUARY 27-28: Robots Built by High School Students Headed for “Lunacy” Competition](https://www.rosica.com/2009/02/02/2009-new-jersey-first-robotics-competition-february-27-28-robots-built-by-high-school-students-headed-for-lunacy-competition/) - There’s method in the madness occurring in Trenton at the Sovereign Bank Arena on February 27-28, 2009. The 13th annual New Jersey FIRST Robotics Competition will feature 61 teams of high school students with the robots they designed and built facing off in a game called “Lunacy.” The NJ FIRST Robotics Competition is free and
- [FIBER ONE™ INTRODUCES NEW LINE OF READY-TO-EAT MUFFINS](https://www.rosica.com/2009/01/29/fiber-one-introduces-new-line-of-ready-to-eat-muffins/) - From the leader in fiber-rich breakfast and snack foods comes new Fiber One® Muffins. With 28% of the Daily Value of fiber plus 8 grams of whole grain per serving (at least 48 grams recommended daily), Fiber One Muffins come in four flavors -- Wild Blueberry and Oats; Banana Chocolate Chip; Mixed Fruit, Nuts &
- [INFECTION PREVENTION PRODUCTS LEADER ANNOUNCES DEAL WITH CHILD HEALTH CORPORATION OF AMERICA](https://www.rosica.com/2009/01/16/infection-prevention-products-leader-announces-deal-with-child-health-corporation-of-america-2/) - Professional Disposables International, Inc. announced it has entered a new three-year agreement with Child Health Corporation of America (CHCA) to be the sole provider of hand-sanitizing wipes, surface disinfecting wipes and other infection prevention products. The CHCA network consists of 44 leading North American children’s hospitals who are widely known for their excellence in caring
- [NEW HAIR ACCESSORY MAKES HAIRSTYLING "EZ"](https://www.rosica.com/2009/01/12/new-hair-accessory-makes-hairstyling-ez/) - Every girl has had their share of hair horrors. While a bad hair day can ruin your morning, and hard-to-style hair can be a nightmare, a trip to the salon for a quick fix and particularly for a special occasion can be costly. Now, TELEBrands, the company that introduced the PedEgg, the quick and simple
- [Corporate Anthropologist Says "Make Change Happen"](https://www.rosica.com/2009/01/05/corporate-anthropologist-says-make-change-happen/) - Dr. Andrea Simon, Corporate Anthropologist who works with organizations in education, healthcare, banking and a myriad of other fields, is bullish about these trying times. She says that the world, as we know it, has simply changed. “In the field of Corporate Anthropology, we create the process for change – seeing, feeling, thinking,” says Andrea
- [MONTEL WILLIAMS AND TRISTAR PRODUCTS INTRODUCE NEW TELEVISION "TALKMERCIAL" FORMAT: Talk Show + Infomercial = Talkmercial](https://www.rosica.com/2008/12/23/montel-williams-and-tristar-products-introduce-new-television-talkmercial-format-talk-show-infomercial-talkmercial/) - Direct Response Television innovator Tristar Products Inc. has teamed up with Emmy Award-winner Montel Williams to launch a brand-new television format that delivers authoritative information as well as product recommendations to help viewers cope with everyday problems. The “talkmercial” format fuses talk show and infomercial to make it easier for viewers to make important changes
- [Coast into a Healthier Summer with the Ab Coaster from Tristar Products](https://www.rosica.com/2009/04/02/coast-into-a-healthier-summer-with-the-ab-coaster-from-tristar-products/) - With spring just weeks away swimsuit season will be here before we know it. Are you ready to step outside in barely-there clothing? Like most of us who bulked up a bit during the winter months, maybe not. Tristar Products is now debuting a workout method to getting those six-pack abs with one machine—the Ab
- [CORE RHYTHMS RECEIVES INDUSTRY EXCELLENCE AWARD](https://www.rosica.com/2009/03/24/core-rhythms-receives-industry-excellence-award/) - The Core Rhythms dance exercise program received Jordan Whitney’s 2008 Greensheet Award for Infomercial Excellence in the ‘Best Health/Fitness Infomercial’ category. Core Rhythms, produced by DV Creations, incorporates Latin dance drills into an exercise program that helps burn fat and sculpt beautiful bodies. In one workout, participants can do more than 5,000 standing crunches –
- [INFECTION PREVENTION PRODUCTS LEADER ANNOUNCES DEAL WITH CHILD HEALTH CORPORATION OF AMERICA](https://www.rosica.com/2009/03/03/infection-prevention-products-leader-announces-deal-with-child-health-corporation-of-america/) - Professional Disposables International, Inc. announced it has entered a new three-year agreement with Child Health Corporation of America (CHCA) to be the sole provider of hand-sanitizing wipes, surface disinfecting wipes and other infection prevention products. The CHCA network consists of 44 leading North American children’s hospitals who are widely known for their excellence in caring
- [NEW SHOE ORGANIZER PUTS SPACE SAVING TO BED: Affordable Storage Unit Protects and Stores Shoes](https://www.rosica.com/2009/02/24/new-shoe-organizer-puts-space-saving-to-bed-affordable-storage-unit-protects-and-stores-shoes/) - Shoe storage poses a problem for most people. Without an easy-to-use organization system, designer shoes may end up in a huge pile on the floor causing them to get lost, scuffed or damaged. New Shoes Under™ from TELEBrands is a light weight and durable way to keep shoes organized by maximizing unused space. This affordable
- [BOTTOMS UP FOR SIX PACK ABS: Ab Coaster® Defies Traditional Top-Down Ab Workouts, Maximizing Results](https://www.rosica.com/2009/02/12/bottoms-up-for-six-pack-abs-ab-coaster-defies-traditional-top-down-ab-workouts-maximizing-results/) - Stop sucking in that belly! Discard the shapewear! Tristar Products is introducing a new model of its most popular fitness machine for home use. The Ab Coaster® -- the torso sculptor of choice for professional athletes like the Pittsburgh Steelers -- helps you safely develop lean, defined abs by working the entire abdominal section with
- [NJ BIZ: Two North Jersey public relations firms merge](https://www.rosica.com/2009/03/24/nj-biz-two-north-jersey-public-relations-firms-merge/) - PARAMUS — Rosica Strategic Public Relations and boutique firm B&Y Communications announced today their merger into one marketing and public relations firm. Terms of the merger were not disclosed. The company, now with a staff of 18, operates out of its Paramus headquarters. Rosica is led by Christopher Rosica, its chief executive. The three-person staff
- [B&Y Communications Merges With Rosica Strategic Public Relations](https://www.rosica.com/2009/02/25/by-communications-merges-with-rosica-strategic-public-relations/) - http://www.rosica.com Rosica Strategic Public Relations, a national public relations, public affairs and cause marketing firm, has merged with B&Y Communications, a boutique firm with a 15-year history of serving healthcare, nonprofit and association clients. B&Y executives Susan Youdovin, Kathryn Kempf and Marybeth Nibley will now head Rosica’s Healthcare Division. “The combination of our two firms
- [JEEPERS, CREEPERS, WHERE DID YOU GET THOSE EYES? New Treatment Makes Eyelashes Look Longer and Thicker](https://www.rosica.com/2009/06/02/jeepers-creepers-where-did-you-get-those-eyes-new-treatment-makes-eyelashes-look-longer-and-thicker/) - Since the eyes are known as windows to the soul, adding a daily dose of Lash trio™ can dazzle those peepers and make you shine from the inside out. Although alluring long lashes have been virtually unattainable without pricey falsies and painful adhesives, the debut of Tristar Products’ Lash trio™ makes them all a thing
- [MAYOR BOOKER AND THE SALVATION ARMY OPEN ESSEX COUNTY GRAND FAMILY CENTER IN NEWARK, NEW JERSEY](https://www.rosica.com/2009/05/27/mayor-booker-and-the-salvation-army-open-essex-county-grand-family-center-in-newark-new-jersey/) - Mayor Cory A. Booker, New Jersey State Salvation Army Commander Major Donald E. Berry and Newark Area Salvation Army Human Services Director Major Margaret Morris and other Newark dignitaries gathered today with grandparents who are raising their grandchildren at a ceremony to open the Essex County Grand Family Center, located at 699-711 Springfield Avenue in
- [PDI® TEAMS UP AND CHAMPIONS THE FIGHT AGAINST HOSPITAL ACQUIRED INFECTIONS](https://www.rosica.com/2009/05/22/pdi-teams-up-and-champions-the-fight-against-hospital-acquired-infections/) - Continuing in its mission to prevent hospital acquired infections (HAIs), Professional Disposables International, Inc. (PDI), will fund and collaborate with the following industry leaders; Association for Professionals in Infection Control and Epidemiology, Inc. (APIC), and Safe Care Campaign, an advocacy group, to create “The Champion’s Kit.” Focusing on infection prevention, the kit is a resource
- [BLENDER PERFORMS LIKE PROFESSIONAL MODEL](https://www.rosica.com/2009/05/19/blender-performs-like-professional-model/) - Long-gone are the days of assorted kitchen appliances to blend, chop, purée and juice. Consumers now can feel energized, lose weight and live longer with the new Living Well with Montel HealthMaster™, a blender that performs the functions of more than 20 supplementary kitchen appliances. It processes both wet and dry ingredients, blending recipes for
- [TO DO BEFORE I DO: Dance Exercise Program Helps Brides Cross Lose Weight and Learn to Dance Off Their Task Lists in One Pen Stroke](https://www.rosica.com/2009/04/28/to-do-before-i-do-dance-exercise-program-helps-brides-cross-lose-weight-and-learn-to-dance-off-their-task-lists-in-one-pen-stroke/) - Book reception hall. Check. Find the perfect dress. Check. Lose weight while learning to dance. Check! Multi-tasking while planning a wedding makes life easier. Core Rhythms dance exercise program is the time saver brides are looking for. The perfect combination of dance and fitness, this fitness program help brides-to-be whittle their waistlines, look fabulous in
- [THE BODYBIO REPORT TAKES GUESSWORK OUT OF NUTRITION: Provides Evidence-Based Guidance for Improving Health](https://www.rosica.com/2009/04/28/the-bodybio-report-takes-guesswork-out-of-nutrition-provides-evidence-based-guidance-for-improving-health/) - The BodyBio Report provides a comprehensive and customized nutritional analysis for individuals based on their blood tests and offers specific recommendations for modifying their diets to improve health. An invaluable tool for anyone eager to fortify their diets and improve their eating habits for optimum nutrition, the BodyBio Report relies on data collected through standard
- [SONGBIRD HEARING PROVIDES REVOLUTIONARY ALTERNATIVE FOR THOSE DEALING WITH HEARING LOSS](https://www.rosica.com/2009/04/09/songbird-hearing-provides-revolutionary-alternative-for-those-dealing-with-hearing-loss/) - Songbird Hearing, Inc. introduces a unique option for people dealing with mild to moderate hearing loss. It is estimated that 55 million Americans currently experience some degree of hearing loss, while concerns about cost, commitments, and inconvenience contribute to only one in five seeking a solution. Through the launch of its new disposable, digital hearing
- [HEELING DRY CRACKED FEET New Product Soothes and Repairs Skin Around the Heel](https://www.rosica.com/2009/07/10/heeling-dry-cracked-feet-new-product-soothes-and-repairs-skin-around-the-heel/) - Unsightly cracked heels are painful and embarrassing. In many cases, this common problem is caused by dry skin, the presence of calluses and prolonged pressure on the heel, particularly for people with a job that requires a lot of standing. Thankfully, there’s an easy and inexpensive solution. The Heeltastic™ roll-on soothing balm is the newest
- [Core Rhythms Co-Creator and Leading Authority of Dance Fitness to Appear on QVC](https://www.rosica.com/2009/07/02/core-rhythms-co-creator-and-leading-authority-of-dance-fitness-to-appear-on-qvc/) - Internationally acclaimed Ballroom dance champion, Jaana Kunitz, is scheduled to appear on QVC live Friday, July 3rd between 12pm and 1pm. Jaana will give viewers a first-hand look at Core Rhythms®, her hot Latin dance exercise program, as she leads a class on air. Fans will be able to call in, speak to Jaana and
- [NEW MOTORIZED BEAUTY TOOL OFFERS BEST SHOT AT SALON-QUALITY PEDICURES AT HOME](https://www.rosica.com/2009/06/24/new-motorized-beauty-tool-offers-best-shot-at-salon-quality-pedicures-at-home/) - The maker of the legendary PedEgg is introducing another innovation in home pedicure systems. The revolutionary Pedi Pistol is the newest way to get an affordable salon-quality pedicure at home. Perfect for people who have trouble reaching their feet – pregnant women, people with bad backs – the Pedi Pistol has a long arm so
- [CLEANER WINDSHIELDS WITHIN REACH New Product Works with Tap Water to Clean Glass and Hard Surfaces](https://www.rosica.com/2009/06/22/cleaner-windshields-within-reach-new-product-works-with-tap-water-to-clean-glass-and-hard-surfaces/) - Most drivers would agree better visibility equals safer driving and a clean windshield is the first step to achieving this goal. But windshield maintenance can be an uncomfortable chore, even a tedious workout. TELEBrands, the company behind the popular GoDuster, is introducing a chemical-free way to clean and shine windshields, inside and out, with just
- [A TRUSTED RESOURCE IN INFECTION PREVENTION Hand Sanitization, Surface Disinfection Important Keys to Swine Flu Prevention](https://www.rosica.com/2009/06/17/a-trusted-resource-in-infection-prevention-hand-sanitization-surface-disinfection-important-keys-to-swine-flu-prevention/) - In response to the growing numbers of confirmed cases of H1N1 influenza A virus infection across the globe, the World Health Organization (WHO) recently declared a pandemic, the first global epidemic in 41 years. Professional Disposables International, Inc. (PDI), a leader in infection prevention in healthcare settings, issued a reminder about the importance of hand
- [EVERGREEN SUPERTANKER READY TO FIGHT WILDFIRES The B747 Supertanker is certified to fly by Interagency Air Tanker Board](https://www.rosica.com/2009/06/11/evergreen-supertanker-ready-to-fight-wildfires-the-b747-supertanker-is-certified-to-fly-by-interagency-air-tanker-board/) - McMinnville, Ore. — Evergreen International Aviation’s B747 Supertanker won certification for operation this season after receiving its interim approval letter from the Interagency Air Tanker Board. The aircraft also received its Supplemental Type Certificate from the Federal Aviation Administration (FAA) in November 2008. It is now available to assist world firefighting agencies during the 2009
- [THE ONE THING NEW MOMS WANT MORE THAN SLEEP IS TO RECLAIM THEIR WAISTLINES! Core Rhythms Dance Exercise Program Works this Trouble Spot for New Moms](https://www.rosica.com/2009/06/09/the-one-thing-new-moms-want-more-than-sleep-is-to-reclaim-their-waistlines-core-rhythms-dance-exercise-program-works-this-trouble-spot-for-new-moms/) - Nothing can replace the joy of bringing a baby into the world. From the moment she realizes she is pregnant, a mother’s focus is preparing her body for a healthy delivery. Once the baby comes home, many new moms are challenged with finding a fun, fast and convenient way to take off the baby weight
- [HEARING LOSS PRESENTS A SIGNIFICANT CHALLENGE FOR RISING NUMBER OF CAREGIVERS Survey Indicates that a Patient’s or Loved One’s Hearing Loss Can Lead to Inefficiency and Even Medical Mistakes](https://www.rosica.com/2009/08/10/hearing-loss-presents-a-significant-challenge-for-rising-number-of-caregivers-survey-indicates-that-a-patients-or-loved-ones-hearing-loss-can-lead-to-inefficiency-and-even-medical-mi-2/) - Hearing loss among those who require the assistance of a caregiver is causing serious problems that impact both sides of the caregiver equation, according to a survey released by Songbird Hearing, Inc. More than 44 million Americans now serve as caregivers for a friend, neighbor or family member1 and join professional caregivers in reporting concerns
- [FREE TO KEEP YOUR HANDS ON THE WHEEL New Gadget Turns Car Radio Into Hands-Free Phone](https://www.rosica.com/2009/08/06/free-to-keep-your-hands-on-the-wheel-new-gadget-turns-car-radio-into-hands-free-phone/) - There’s a brand-new and ultra-convenient solution for the millions who are still guilty of using a cell phone while driving. TELEBrands is introducing the Jupiter Jack™, an easy-to-use cell phone accessory that turns a car radio into a hands free phone. Designed to work with any phone or car, just plug the Jupiter Jack into
- [Nurses Choose Exergen TemporalScanner™ Thermometer as Most Valuable Product in Annual Industry Survey](https://www.rosica.com/2009/07/28/nurses-choose-exergen-temporalscanner-thermometer-as-most-valuable-product-in-annual-industry-survey/) - Exergen Corporation’s patented TemporalScanner™ Thermometer was selected by nurses as the 2009 Most Valuable Product in the annual survey by Therapy Times, the only all-inclusive community Web site for therapeutic professionals in the healthcare industry. Hundreds of nurses voted for the TemporalScanner during four weeks of online balloting, from June 26 – July 17. The
- [BEAT THE RAZOR BUMP BLUES WITH BREAKTHROUGH SKIN THERAPY SYSTEM Shaver’s Choice Skin Therapy System Proven to Prevent and Cure Pseudofolliculitis Barbae (PFB)](https://www.rosica.com/2009/07/21/beat-the-razor-bump-blues-with-breakthrough-skin-therapy-system-shavers-choice-skin-therapy-system-proven-to-prevent-and-cure-pseudofolliculitis-barbae-pfb/) - ‘Shave’ the date and banish razor burn forever with the launch of the ultimate in shaving technology Skin Therapy Shaving System™, by experts in shaving and natural skincare, Shaver’s Choice. This new technology is available for both men and women, Skin Therapy Shaving System prevents and treats Pseudofolliculitis Barbae, commonly referred to as "razor bumps"
- [BREAK FREE OF EXERCISE RULES AND GET SKINNY Shapely Secrets Motionless Exercise Techniques Can Be Done Anywhere in 7 Minutes](https://www.rosica.com/2009/07/17/break-free-of-exercise-rules-and-get-skinny-shapely-secrets-motionless-exercise-techniques-can-be-done-anywhere-in-7-minutes/) - Throw out that expensive gym membership and banish those stressful weight loss food programs. Savvier is introducing a breakthrough fitness program that takes seven minutes, is zero impact—and is entirely motionless. Shapely Secrets uses Diametric Resistance™ techniques to work muscle against muscle. This means the simple act of tightening and releasing the muscles in your
- [Remember the Man. The Music. The Icon. Own a Piece of History with Limited Edition Michael Jackson Lithographs from TeleBrands](https://www.rosica.com/2009/07/13/remember-the-man-the-music-the-icon-own-a-piece-of-history-with-limited-edition-michael-jackson-lithographs-from-telebrands/) - Michael Jackson’s profound impact on society and popular culture will undoubtedly last for decades. Jackson wanted to change the world, one song at a time. For many, he did. Now, own a lasting piece of history and keep his dreams alive with the new Michael Jackson Commemorative Lithograph from TeleBrands. The Michael Jackson Lithographs remember
- [Rosica Public Relations Pedegg Case Study, eRetailers Summit 2009](https://www.rosica.com/2009/07/23/rosica-public-relations-pedegg-case-study-eretailers-summit-2009/) - Rosica Public Relations turns the Pedegg into the golden egg. Chris Rosica, CEO of Rosica Strategic Public Relations discusses the campaign success of the Pedegg. Link to YouTube here: http://www.youtube.com/user/RosicaPR?feature=moby
- [JACK LALANNE CELEBRATED AS FITNESS ICON ATSTAR-STUDDED BIRTHDAY BASH LaLanne's 95th Birthday Party Supports Ovarian Cancer National Alliance](https://www.rosica.com/2009/10/16/jack-lalanne-celebrated-as-fitness-icon-atstar-studded-birthday-bash-lalannes-95th-birthday-party-supports-ovarian-cancer-national-alliance/) - At a Los Angeles gala, family and friends joined celebrities and dignitaries, including California Governor Arnold Schwarzenegger, in paying tribute to women’s health advocate and fitness pioneer Jack LaLanne. The party was held at the Beverly Wilshire Hotel where friends toasted LaLanne for being an icon who has inspired countless people to get in shape
- [NEW JERSEY BUSINESS OWNERS RECEIVE PHILANTHROPY AWARD Children’s Hope India Honors A.J. and Poonam Khubani with Highest Award](https://www.rosica.com/2009/10/06/new-jersey-business-owners-receive-philanthropy-award-childrens-hope-india-honors-a-j-and-poonam-khubani-with-highest-award/) - Children’s Hope India, a non-profit organization committed to helping children in need, will honor Poonam and A.J. Khubani with the charity’s highest award at a luncheon at the Indian Consulate in New York City on Friday, October 9th. The Khubanis are the founders of TELEBrands, the driving force in the direct response television industry, and
- [TRISTAR PRODUCTS JOINS EXCLUSIVE INC. 500/5000 LIST OFAMERICA’S FASTEST GROWING COMPANIES](https://www.rosica.com/2009/09/14/tristar-products-joins-exclusive-inc-5005000-list-ofamericas-fastest-growing-companies/) - Tristar Products Inc. has been named to Inc. Magazine’s third annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. “On behalf of everyone at Tristar, I’m proud our company has received this prestigious
- [CALIFORNIA CALLS IN WORLDS LARGEST FIRE EXTINGUISHER TO COMBAT DEADLY WILDFIRES](https://www.rosica.com/2009/09/03/california-calls-in-worlds-largest-fire-extinguisher-to-combat-deadly-wildfires/) - McClellan, Calif.,- This week a five-day contract was officially activated between Evergreen International Aviation and the state of California for the use of a Boeing 747 Supertanker, to combat the deadly fires that have blackened more than 105,000 acres around Los Angeles. The Supertanker is the world’s largest and fastest firefighting aircraft and can deliver
- [INFECTION PREVENTION LEADER LENDS A (SANITIZED) HAND AT THE 2009 HIDA MEDSURG CONFERENCE & EXPO](https://www.rosica.com/2009/08/25/infection-prevention-leader-lends-a-sanitized-hand-at-the-2009-hida-medsurg-conference-expo/) - Growing apprehension around the upcoming flu season has led to infection prevention being a prime topic during the 2009 HIDA MedSurg Conference & Expo™, September 9-11 in Washington, D.C. Professional Disposables International, Inc. (PDI), the global leader in wet wipe infection prevention, education and patient care, will place 16 hand-sanitizing stations throughout the conference near
- [Core Rhythms Co-Creator and Certified Dance/Fitness Instructor to Appear on QVC](https://www.rosica.com/2009/08/13/core-rhythms-co-creator-and-certified-dancefitness-instructor-to-appear-on-qvc/) - Internationally acclaimed Ballroom dance champion, Jaana Kunitz, has been invited back for another appearance on QVC live Friday, August 21st between 11:00 AM and 1:00 PM. Jaana will give viewers a first-hand look at Core Rhythms®, her hot Latin dance exercise program, as she leads a class on air. Fans will be able to call
- [HEARING LOSS PRESENTS A SIGNIFICANT CHALLENGE FOR RISING NUMBER OF CAREGIVERS Survey Indicates that a Patient’s or Loved One’s Hearing Loss Can Lead to Inefficiency and Even Medical Mistakes](https://www.rosica.com/2009/08/10/hearing-loss-presents-a-significant-challenge-for-rising-number-of-caregivers-survey-indicates-that-a-patients-or-loved-ones-hearing-loss-can-lead-to-inefficiency-and-even-medical-mi/) - Hearing loss among those who require the assistance of a caregiver is causing serious problems that impact both sides of the caregiver equation, according to a survey released by Songbird Hearing, Inc. More than 44 million Americans now serve as caregivers for a friend, neighbor or family member1 and join professional caregivers in reporting concerns
- [MEDICAL JOURNAL REVEALS BREAKTHROUGH IN HUNGER CONTROL New Clinically-Tested Dietary Supplement Helps Reduce Appetite](https://www.rosica.com/2010/01/27/medical-journal-reveals-breakthrough-in-hunger-control-new-clinically-tested-dietary-supplement-helps-reduce-appetite/) - Klaumwell Research Labs, LLC, U.S., a subsidiary of Italian multinational Medestea Internazionale, announced positive results from a double-blind, placebo-controlled clinical study published in the prestigious, peer-reviewed International Journal of Obesity which demonstrates the efficacy of key ingredients contained in a new appetite control spray. Fullfast™ is a clinically tested dietary supplement that helps reduce excessive
- [Salvation Army Mobilizing Personnel, Resources to Aid with Haiti Relief Army school, clinic damaged; staff on-site organizing emergency response](https://www.rosica.com/2010/01/14/salvation-army-mobilizing-personnel-resources-to-aid-with-haiti-relief-army-school-clinic-damaged-staff-on-site-organizing-emergency-response/) - The Salvation Army is mobilizing resources and personnel to assist with the international relief effort in Haiti following a severe earthquake Tuesday that damaged much of the country’s infrastructure, housing and commercial buildings. The Salvation Army has had a presence in Haiti since 1950 and currently operates schools, clinics, a hospital, feeding programs, children's homes
- [SAVE MONEY ON HEATING BILLS THIS WINTERDouble-sided Insulation Device Can Result in 20% Savings](https://www.rosica.com/2010/01/07/save-money-on-heating-bills-this-winterdouble-sided-insulation-device-can-result-in-20-savings/) - Williston, VT. Approximately 43% of a home's utility bill can be attributed to heating and cooling. Unfortunately, a significant amount of the money spent on that typical bill goes out the window – literally – because of drafty doors and windows. Replacing those doors and windows can be costly. While fabric door snakes work, they
- [CALM CLOSET CHAOS Budget-Friendly Organization Ideas](https://www.rosica.com/2009/12/01/calm-closet-chaos-budget-friendly-organization-ideas/) - Overflowing closet? Check. Wrinkled clothes? Check. Favorite handbag MIA? Check. On a budget? Definitely check! You need a creative way to maximize space and bring order to the fabric jungle of your closet. Custom closet organizers can cost between $1,000 and $5,000. Do-it-yourself kits range from $75 to $600. The wonder hanger® is a simple
- [DIRECT RESPONSE COMPANY PARTNERS WITH HOME IMPROVEMENT RETAILER Double-Sided Insulation Device Expands Into Lowes Stores in the Northeast](https://www.rosica.com/2009/11/19/direct-response-company-partners-with-home-improvement-retailer-double-sided-insulation-device-expands-into-lowes-stores-in-the-northeast/) - Williston, VT. – Williston-based Hampton Direct, Inc., a national leader in the As Seen On TV industry announced a retail partnership with Lowe’s, one of the largest home improvement retailers in the world. The Twin Draft Guard®, a double-sided insulation device, is now available in 350 stores in the Northeast Region (NY, NJ, PA, CT,
- [TURNING CANS INTO BOTTLES IS NOW A SNAP New Product Makes Canned Drinks Portable, Re-closable and Spill-Resistant](https://www.rosica.com/2009/11/13/turning-cans-into-bottles-is-now-a-snap-new-product-makes-canned-drinks-portable-re-closable-and-spill-resistant/) - TELEBrands, the maker of some of the most widely popular consumer products, now introduces the latest must-have kitchen tool that is ideal for kids, families and people on-the-go. Bottle Tops™ instantly turn your favorite canned drink into a bottled beverage in just one quick, easy snap. Simply place the Bottle Top over the top of
- [Safely Navigate at the Media Frontier with Online Image Protectors™](https://www.rosica.com/2009/10/20/safely-navigate-at-the-media-frontier-with-online-image-protectors/) - Rosica Strategic Public Relations, a 30-year-old firm providing online and traditional public relations and marketing services, has launched Online Image Protectors™, a program to help clients preserve their reputations and influence how customers, employees and others perceive them. “The Internet is today’s Wild West where anyone can say whatever they want about you without consequences,”
- [NEW EXERCISE PROGRAM BY CELEBRITY FITNESS INSTRUCTOR REDEFINES DANCE EXERCISE](https://www.rosica.com/2009/11/10/new-exercise-program-by-celebrity-fitness-instructor-redefines-dance-exercise/) - Xtreme Cardio Dance is the newest DVD series from professional dance fitness instructor, Jaana Kunitz. This brand new series takes world class dance moves from the best and brightest in competitive dance and incorporates them into a challenging at-home fitness routine. Using specially selected dance moves most effective for whittling the waistline, firming the buttocks
- [ITALIAN MULTINATIONAL -MEDESTEA BIOTECH- INTRODUCES TWO PRODUCTS TO THE U.S MARKET](https://www.rosica.com/2010/03/18/italian-multinational-medestea-biotech-introduces-two-products-to-the-u-s-market/) - Medestea Biotech’s American subsidiaries announce the launch of two supplements in the United States, CelluScience® Anti-Cellulite Beauté Intensive by Santica USA Research Labs and Fullfast™ appetite control spray by Klaumwell Research Labs. CelluScience is the most scientifically advanced cellulite capsule available. The patented Vascolarys Complex™ proprietary blend includes fish oil, borage oil, grape seed extract,
- [NEW FOOD STORAGE SOLUTION SOLVES AGE-OLD KITCHEN PROBLEMS From Refrigerator to Microwave or Serving Table, CoverMate® has it Covered](https://www.rosica.com/2010/03/11/new-food-storage-solution-solves-age-old-kitchen-problems-from-refrigerator-to-microwave-or-serving-table-covermate-has-it-covered/) - Think of saving leftovers with food storage containers and thoughts of lost lids and mismatch sizes inevitably come to mind and trying to use plastic wrap is always a struggle.So, what’s a quick and easy way to save food, minimize refrigerator odors and keep your microwave clean when reheating leftovers? CoverMate® Food Covers, now available
- [NEW PACKAGING FOR NICE N CLEAN BABY WIPES OFFERS EASIER DISPENSING, REDUCES WASTE](https://www.rosica.com/2010/02/17/new-packaging-for-nice-n-clean-baby-wipes-offers-easier-dispensing-reduces-waste/) - Professional Disposables International, Inc. (PDI®), the leader in manufacturing high quality domestic baby wipes, introduces the Nice ’n Clean® Baby Wipes 80-count Solo® Soft pak. The new soft-pak packaging replaces the tub packaging, offering clinicians easier dispensing while reducing waste. The tissue box-type dispenser allows for single-handed use. This is a packaging change only. There
- [NATIONAL SEARCH FOR CANINE TV STAR Contest Seeks The Newest Dog Celeb](https://www.rosica.com/2010/02/15/national-search-for-canine-tv-star-contest-seeks-the-newest-dog-celeb/) - The DogPedic™ memory foam pet bed is announcing the “Pawsitively Fabulous Photo Contest,” a national search to find that ‘perfect pooch’ to star in its next commercial. Dogs of all kinds, sizes and ages are encouraged to show that they have what it takes. Pet owners can enter the contest by submitting a photo of
- [COVERMATE INC. ROLLING OUT NATIONAL PUBLICITY CAMPAIGN CoverMate® Stretch-to-Fit Food Covers Featured as the Quick and Easy Way to Save Food](https://www.rosica.com/2010/02/08/covermate-inc-rolling-out-national-publicity-campaign-covermate-stretch-to-fit-food-covers-featured-as-the-quick-and-easy-way-to-save-food/) - CoverMate Inc. has contracted with a national public relations agency and an Internet marketing firm to promote its CoverMate® food covers as a simple solution to keeping food fresh and protecting perishables in the refrigerator, on the serving table and in the microwave oven. Rosica PR, Inc. and Interact Marketing, LLC have been hired to
- [INTRODUCING A REVOLUTIONARY CELLULITE FIGHTING PILLNew 15-Day Dietary Supplement Clinically Proven to Reduce Cellulite](https://www.rosica.com/2010/01/29/introducing-a-revolutionary-cellulite-fighting-pillnew-15-day-dietary-supplement-clinically-proven-to-reduce-cellulite/) - More than 85% of women in the U.S. have cellulite. Now, there is a revolutionary new anti-cellulite dietary supplement clinically proven to help target the thighs, hips and gluteal area. Santica Research Labs, LLC, a subsidiary of Italian multinational Medestea Internazionale, announces the launch of CelluScience® Anti-Cellulite Beauté Intensive, the most scientifically advanced cellulite capsule
- [SOCIAL MEDIA TO BE DISCUSSED AT NJ STATEWIDE CONFERENCE](https://www.rosica.com/2010/03/24/social-media-to-be-discussed-at-nj-statewide-conference/) - The New Jersey League of Municipalities Education Foundation, Inc. (NJLM) will hold a statewide conference on Social Media and its effects, and utilization by local governments. The conference will take place on Tuesday, March 30, from 8:30 a.m. to 1:00 p.m. at the Prudential Center “The Rock,” located at 165 Mulberry Street in Newark. The
- [New Study Finds Exergen Temporal Artery Thermometry As Accurate As Rectal For Patients Aged 0 to 24 Months, Saves 87% of Nursing Time](https://www.rosica.com/2010/04/15/new-study-finds-exergen-temporal-artery-thermometry-as-accurate-as-rectal-for-patients-aged-0-to-24-months-saves-87-of-nursing-time/) - According to a recent study published by the Journal of Pediatric Nursing, “The utilization of temporal artery thermometry offers a reliable method to measure temperature while also offering significant comfort benefits to children, decreasing risks associated with the rectal thermometry method, improving the quality and efficiency of nursing care, and improving patient and family satisfaction.”
- [Interact Marketing to Provide Online Services for England, Inc.](https://www.rosica.com/2010/04/12/interact-marketing-to-provide-online-services-for-england-inc/) - Interact Marketing is pleased to announce it has been hired by England Furniture to fortify the company’s Internet-based marketing activities and enhance its online presence. “We are pleased to add England to our client roster and look forward to helping the company build its strong brand reputation through online marketing strategies,” said Christopher Rosica, co-founder
- [WORKOUT ACCESSORY BOOSTS CALORIE BURNBelly Burner Belt Heats Up Core to Melt Off Inches](https://www.rosica.com/2010/04/06/workout-accessory-boosts-calorie-burnbelly-burner-belt-heats-up-core-to-melt-off-inches/) - When you exercise you’re not always getting the maximum benefit possible. Celebrity fitness trainer Bobby Waldron now brings you an easy way to get the most out of your workout without extra effort. The Belly Burner Belt intensifies your calorie burn by increasing your thermal core temperature. Made of high quality neoprene that naturally generates
- [SUMMER IS HERE, TIME TO FIRE UP THE GRILL AND CLEAN IT TOO](https://www.rosica.com/2010/03/25/summer-is-here-time-to-fire-up-the-grill-and-clean-it-too/) - Ah summer, time for lazy weekends by the pool and cookouts on the grill in the backyard. It’s also time to clean the grill after every use; a chore most outdoor chefs dread. A typical grill cleaning brush barely scrapes the surface of the grill grates and requires a herculean effort to use. However, those
- [DURABLE, STUFFING-FREE DOG TOY PERFECT FOR DOGS OF ALL SIZES](https://www.rosica.com/2010/06/11/durable-stuffing-free-dog-toy-perfect-for-dogs-of-all-sizes/) - Pet owners love to pamper their pups with all types of toys that end up destroyed too quickly. Owners can now keep their dogs content while saving money and messes. TELEbrands, the company that has been keeping dogs and their owners happy with products such as the PediPaws™ and Doggy Steps™, is now offering a
- [TOTAL PILLOW SOOTHES SUMMER TRAVEL PAINS Supportive Pillow Twists Into Five Shapes & Fits On Luggage](https://www.rosica.com/2010/06/10/total-pillow-soothes-summer-travel-pains-supportive-pillow-twists-into-five-shapes-fits-on-luggage/) - Most people spend approximately one-third of their lives asleep on their pillow, however the new Total Pillow has uses for the two-thirds of time spent awake. There are pillows for all types of issues but no one pillow that bridges all conditions, until now. The Total Pillow™ is for use overnight, on the couch, sitting
- [New Product Adjusts Waistline for a Perfect Fit](https://www.rosica.com/2010/05/21/new-product-adjusts-waistline-for-a-perfect-fit/) - Most people have a favorite pair of pants that have become just a little too tight to button or too loose to wear as weight can fluctuate. But clothes are costly and it is hard to justify the expense of replacing a wardrobe item each time weight goes up or down by a few pounds.
- [SANI-CLOTH® BRAND ENHANCED; GERMICIDAL WIPES PROVIDE ADDED BENEFITS FOR HEALTHCARE](https://www.rosica.com/2010/05/19/sani-cloth-brand-enhanced-germicidal-wipes-provide-added-benefits-for-healthcare/) - Professional Disposables International, Inc. (PDI®) has enhanced its Sani-Cloth Brand Germicidal Disposable Wipes by changing packaging materials used while giving the products a new look. As a pioneer in infection-prevention products, PDI has also re-engineered the wipe material for Super Sani-Cloth now with a distinctive hexagonal-embossed material containing 40% more wood-based fibers for a greater
- [ONE NJ TEEN TO BE DESIGNATED BOYS & GIRLS CLUBS YOUTH OF THE YEAR Emmy Award Winner Montel Willliams to Deliver Keynote Address](https://www.rosica.com/2010/05/12/one-nj-teen-to-be-designated-boys-girls-clubs-youth-of-the-year-emmy-award-winner-montel-willliams-to-deliver-keynote-address/) - Twenty young members of Boys & Girls Clubs throughout New Jersey will assemble at the Trenton Marriott in Trenton, NJ on May 18th to compete for the honor of state-wide Youth of the Year. The Youth of the Year programs recognizes outstanding contributions of Club members between the ages of 14-18 years old to their
- [NEW JERSEY BUSINESS LEADER HONORED ATBOY SCOUTS OF AMERICA 100TH ANNIVERSARY CELEBRATION](https://www.rosica.com/2010/05/05/new-jersey-business-leader-honored-atboy-scouts-of-america-100th-anniversary-celebration/) - Keith Mirchandani, CEO of Fairfield, NJ-based TriStar Products, Inc., will be honored by the Boy Scouts of America at its 100th Anniversary celebration. Mirchandani personifies the character and leadership qualities espoused by the scouting organization. The celebration will be held May 12, 2010, at the Ellis Island Immigration Museum in New York Harbor. Mirchandani’s ability
- [Professional Disposables International, Inc. (PDI) Parnters With The Association For Professionals In Infection Control and Epidemiology (APIC) To Provide Resoure For Infection Prevention In Hemodialysis Settings](https://www.rosica.com/2010/07/01/professional-disposables-international-inc-pdi-parnters-with-the-association-for-professionals-in-infection-control-and-epidemiology-apic-to-provide-resoure-for-infection-prevention-in-hemodialy/) - Professional Disposables International, Inc., the leader in infection prevention products and clinical support, has provided the Association for Professionals in Infection Control and Epidemiology with an unrestricted educational grant to develop a new elimination guide specifically targeting hemodialysis settings that offers recommendations and best practices for environmental cleaning and disinfection, hand hygiene, and vascular access/skin
- [Exergen Temporal Scanner Guest Stars In Grey's Anatomy Innovative Thermometer Enhances Doctor-Patient Experience in Popular Medical Drama](https://www.rosica.com/2010/06/25/exergen-temporal-scanner-guest-stars-in-greys-anatomy-innovative-thermometer-enhances-doctor-patient-experience-in-popular-medical-drama/) - Fans of Grey’s Anatomy recently caught a glimpse of the innovative temporal artery thermometer that is now used in thousands of hospitals and pediatricians’ offices, and millions of homes. The noninvasive thermometer is pictured in a scene where a doctor takes his personal Exergen Temporal Scanner out of his pocket and in a matter of
- [Celeb Pedicurist Jin Soon Choi Gives Summertime Tips For Getting Spa-Smooth Feet With Heeltastic Foot Therapy](https://www.rosica.com/2010/06/24/celeb-pedicurist-jin-soon-choi-gives-summertime-tips-for-getting-spa-smooth-feet-with-heeltastic-foot-therapy/) - When many of today’s hottest celebrities are looking for a chic manicure or pedicure, they turn to pedicurist Jin Soon Choi, founder and owner of the Jin Soon Natural Hand & Foot Spas in New York City. Jin Soon, whose clientele include Anne Hathaway, Jennifer Hudson, Mary Louise Parker, and Mandy Moore, uses HeelTastic as
- [THE END OF TOXIC NON-STICK COOKING Space-Age Ceramic Technology Comes to the Kitchen](https://www.rosica.com/2010/06/15/the-end-of-toxic-non-stick-cooking-space-age-ceramic-technology-comes-to-the-kitchen/) - The latest must-have kitchen item from the direct response marketing powerhouse TELEBrands is cookware that is ideal for preparing healthy and chemical-free food. The OrGREENic™ Kitchenware is made of natural ceramic non-stick surface that enables cooking without using oil, butter, or grease. Unlike traditional Teflon (PTFE) non-stick pots and pans that contain harmful Perfluorooctanoic acid
- [PDI® Touchpoints™ Campaign Spreads Awareness of Infection Prevention Measures In Healthcare Setting](https://www.rosica.com/2010/07/13/pdi-touchpoints-campaign-spreads-awareness-of-infection-prevention-measures-in-healthcare-setting/) - A new Touchpoints campaign from Professional Disposables International, Inc. (PDI) will be the focus of the company’s booth at the Association for Professionals in Infection Control and Epidemiology 2010 Annual Conference, which takes place from July 11-15 in New Orleans. Touchpoints highlights the many ways germs can be transmitted in healthcare settings and is designed
- [Exergen TemporalScanner Thermometer Best Selling Brand at Retailers](https://www.rosica.com/2010/07/27/exergen-temporalscanner-thermometer-best-selling-brand-at-retailers/) - Watertown, Massachusetts – (July 26, 2010) The Exergen temporal artery thermometer outsells all other brands at retailers nationwide that stock the Exergen TemporalScanner™, according to data compiled by leading market research firms. In comparing sales of all types of thermometers, including national brands and private label products, Nielsen and Information Resources Inc. (IRI) found Exergen
- [Sex, Drugs and Bon Jovi Book Releases Today Unauthorized Memoir by Bon Jovi‘s Tour Manager Tells All](https://www.rosica.com/2010/07/26/sex-drugs-and-bon-jovi-book-releases-today-unauthorized-memoir-by-bon-jovis-tour-manager-tells-all/) - For the very first time, the revealing inside story of Bon Jovi’s life on the road and the band’s rise to superstardom is being told. Authored by original tour manager Rich Bozzett, Sex, Drugs and Bon Jovi gives a first-hand account of the band’s early years. Complete with never-seen-before photos, the book takes you from
- [Unveiling a Secret Fashion Trend: The Look of Jeans With the Coziness of Pajamas](https://www.rosica.com/2010/09/16/unveiling-a-secret-fashion-trend-the-look-of-jeans-with-the-coziness-of-pajamas/) - You see it every day: people wearing their pajama pants out in public. Secretly, we all want to do this, because hey, let’s face it – no one really wants to go through the process of getting all dressed up just to run a simple errand. Introducing PajamaJeans™, the last pair of jeans you’ll ever
- [A Campaign Slogan that Stinks](https://www.rosica.com/2010/08/03/a-campaign-slogan-that-stinks/) - The ‘Jersey Doesn’t Stink’ campaign understandably aims to improve the image of our state, which many residents feel is a well-kept secret offering abundant activities and opportunities. But the negative and defensive slogan undercuts the campaign’s intention and will wind up making the state the punch line of even more bad jokes. As a 30-year-old
- [New Food Storage Solution Solves Age-Old Kitchen Problems From Refrigerator to Microwave or Serving Table, CoverMate® has it Covered](https://www.rosica.com/2010/07/21/new-food-storage-solution-solves-age-old-kitchen-problems-from-refrigerator-to-microwave-or-serving-table-covermate-has-it-covered-2/) - Think of saving leftovers with food storage containers and thoughts of lost lids and mismatch sizes inevitably come to mind and trying to use plastic wrap is always a struggle.So, what’s a quick and easy way to save food, minimize refrigerator odors and keep your microwave clean when reheating leftovers? CoverMate® Food Covers, now available
- [As Seen On Tv, Breathe New Life Into Broken Zippers](https://www.rosica.com/2011/11/01/as-seen-on-tv-breathe-new-life-into-broken-zippers/) - From jackets and backpacks to purses and jeans, zippers are essential to many household items. With over 500 zippers in the average household, repairing or replacing them can be an expensive hassle. In many cases, once the zipper breaks, the item is thrown away. The Instant Zipper™ is the world’s first do-it-yourself solution to any
- [Hampton Direct Wins Electronic Retailing Association Moxie Awards For Its PajamaJeans Short Form Commercial](https://www.rosica.com/2011/10/27/hampton-direct-wins-electronic-retailing-association-moxie-awards-for-its-pajamajeans-short-form-commercial/) - The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, awarded Hampton Direct two Moxie Awards during its 2011 ERA D2C Convention. The ERA Moxie awards represent the highest honors within the Direct Response industry and recognize the best TV, radio, online and mobile direct response marketing campaigns of the year. Hampton Direct,
- [Magnetize It! by Kymaro is the New Quick Fashion Fixer Accessory](https://www.rosica.com/2011/06/23/magnetize-it-by-kymaro-is-the-new-quick-fashion-fixer-accessory/) - Kymaro, the figure-fixing fashion experts, announced Magnetize It as the newest addition to its line of beauty and lifestyle products. New Magentize It by Kymaro is a functional quick-fix for wardrobe mishaps and a fashionable way to transform your clothes. These handy magnets eliminate the need for expensive tailoring, sewing equipment or adhesives. Change the
- [International Beverage Collects 14 Awards for its Premium Global Brands at San Francisco World Spirits Competition](https://www.rosica.com/2011/04/14/international-beverage-collects-14-awards-for-its-premium-global-brands-at-san-francisco-world-spirits-competition/) - International Beverage affirmed its reputation for having one of the industry’s strongest portfolios of premium brands by earning 14 awards at the prestigious San Francisco World Spirits Competition, the oldest, largest and most widely recognized spirits contest in the United States. Seven brands in the International Beverage portfolio received recognition from the judging panel comprising
- [Big Apple Cocktail Contest Kicks Off New Scottish Gin Launch in NYC](https://www.rosica.com/2011/03/29/big-apple-cocktail-contest-kicks-off-new-scottish-gin-launch-in-nyc/) - Caorunn Small Batch Scottish Gin today announced the “Big Apple Cocktail Contest” for all New York City bartenders. Caorunn (pronounced “ka-roon”) is made from a perfectly balanced mix of six traditional ingredients and the infusion of five Celtic botanicals, including Coul Blush Apple. Since Carounn is being launched in New York City, the brand is
- [CoverMate® Launches New Eco-Friendly Packaging New Stand-Up Pouch Has Retailers Seeing Green](https://www.rosica.com/2010/10/06/covermate-launches-new-eco-friendly-packaging-new-stand-up-pouch-has-retailers-seeing-green/) - CoverMate® has converted to sustainable packaging for its Stretch-to-Fit Food Cover product line. The new stand-up pouch is made from recyclable plastic and reduces packaging source materials by 75 percent. Consumers can also reuse the pouch for other storage needs before recycling it. In market testing consumers preferred the new pouch by a seven-to-one margin
- [Impulse Buying on TV Enters an Even Faster Phase](https://www.rosica.com/2011/06/30/impulse-buying-on-tv-enters-an-even-faster-phase/) - New York Times Article by Tanzina Vega TELEVISION pitchmen for quirky products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone and then shifted to getting products into retail outlets with labels that screamed As Seen on TV. Now, they are trying to make impulse buying even
- [PDI Launches First Fragrance and Alcohol-free Quat-based Disinfecting Wipe With Three-minute Kill Time](https://www.rosica.com/2011/02/08/pdi-launches-first-fragrance-and-alcohol-free-quat-based-disinfecting-wipe-with-three-minute-kill-time/) - Professional Disposables International, Inc. (PDI), maker of the Sani-Cloth® the number one brand of disinfecting wipes in healthcare, introduces Sani-Cloth® AF, the first and only fragrance free, alcohol free, quaternary-based surface disinfection wipe with an overall kill time of three minutes. Sani-Cloth AF Germicidal Disposable Wipe is tested effective against 25 clinically relevant microorganisms, including
- [Shazam and Delivery Agent Partner to Enable Consumers to Instantly Identify and Purchase Products in Television Shows from Their Mobile Devices](https://www.rosica.com/2011/11/17/shazam-and-delivery-agent-partner-to-enable-consumers-to-instantly-identify-and-purchase-products-in-television-shows-from-their-mobile-devices/) - Shazam Automatically Identifies the Show While Delivery Agent Handles Product Mapping and Consumer Transactions for Top Television Network Programs. NBCUniversal First to Roll-out. Delivery Agent, the leader in multi-channel commerce for sports and entertainment, and Shazam, the world’s leading mobile discovery company, today jointly announced a partnership that will allow TV viewers to identify
- [New Study Finds Soft Surface Textiles Significant Source Of Bacterial Infection In Healthcare Settings](https://www.rosica.com/2011/11/16/new-study-finds-soft-surface-textiles-significant-source-of-bacterial-infection-in-healthcare-settings/) - X-STATIC® Silver-Based Antimicrobial Fiber Technology Offers Protection for Patients and Healthcare Workers A new study published in the September 2011 issue of the American Journal of Infection Control (vol. 39 No. 7 pps 555-559) has confirmed that soft surface textiles are significant sources of bacterial contamination in healthcare settings, with 63 percent of physician and
- [Delivery Agent Raises $35.5 Million Led by Intel Capital With Liberty Global, and Grazia Equity](https://www.rosica.com/2011/11/15/delivery-agent-raises-35-5-million-led-by-intel-capital-with-liberty-global-and-grazia-equity/) - Delivery Agent, Inc., the leader in multi-channel commerce for entertainment and sports, today announced that it has secured $35.5 million in funding led by Intel Capital with strategic investors, Liberty Global, and Grazia Equity. The Series E raise includes re-investment from all current investors, including Bessemer Venture Partners, bringing total equity funding to date to
- [Brightfeet™ - The Light At The End Of The Hallway](https://www.rosica.com/2011/11/14/brightfeet-the-light-at-the-end-of-the-hallway/) - Tired of stumbling around in the dark on a midnight trip to the bathroom? Hesitant to turn on a light and wake up a sleeping spouse? BrightFeet™ Lighted Slippers shed new light on nighttime navigation with built-in LED sensors that clearly and softly illuminate 25 feet in front of wherever you go at night, whether
- [Beliefnet Nominates Individuals For “Most Inspiring Person Of The Year" Award](https://www.rosica.com/2011/11/10/beliefnet-nominates-individuals-for-most-inspiring-person-of-the-year-award/) - NORFOLK, VA. November 3, 2011 – Beliefnet, the largest online resource for inspiration and spirituality, launched its annual “Most Inspiring Person of the Year” award campaign on Tuesday. The award recognizes outstanding achievement for individuals whose actions inspire others around the world. Two winners will be selected from the nominees list. One will be determined
- [Old Pulteney is World Class!](https://www.rosica.com/2011/11/09/old-pulteney-is-world-class/) - Old Pulteney 21-Year-Old Named “World Whisky of the Year” in Top Guide Old Pulteney Single Malt Whisky is sitting on top of the world after winning one of the whisky industry’s highest accolades, World Whisky of the Year, in Jim Murray’s 2012 Whisky Bible Awards. In a class of some 1,500 whiskies, Old Pulteney 21-Year-Old
- [Pediatricians Rank Temporal Artery Thermometry #1 for the Second Consecutive Year](https://www.rosica.com/2011/11/08/pediatricians-rank-temporal-artery-thermometry-1-for-the-second-consecutive-year/) - Temporal artery (TA) thermometry was ranked #1 in ease of use and overall preference by more pediatricians than any other thermometry method for two consecutive years, according to a recent survey of physicians. Of the 317 survey respondents, 50.8 percent of pediatricians chose TA thermometry over traditional methods based on ease of use and 34.3
- [Light-bulb Changeover Brings Opportunity](https://www.rosica.com/2011/11/11/light-bulb-changeover-brings-opportunity/) - Catherine Choi, President of Bulbrite, a lighting manufacturer based in Moonachie, NJ is interviewed for the Exec Access column of The Record. She discusses her journey to becoming President of the company her father founded 40 years ago, drawing on her diverse experiences and skill sets. The article highlights the upcoming legislation that will go
- [Huntington Learning Center Opens Franchise Opportunities To New York Metro Market](https://www.rosica.com/2011/12/06/huntington-learning-center-opens-franchise-opportunities-to-new-york-metro-market/) - Offers Reduced Fees and Turnkey Start-up Program for Franchisees Huntington Learning Center, a leader in tutoring and supplemental learning services, recently announced it is making franchise opportunities available in the New York Metro market. Following the success of its 250 franchisee-run locations across the country, the company is giving individuals in this region
- [Marketers Of New Gin Prohibit Vodka in Martinis On Anniversary Of Prohibition Repeal](https://www.rosica.com/2011/12/05/marketers-of-new-gin-prohibit-vodka-in-martinis-on-anniversary-of-prohibition-repeal/) - Caorunn Gin Takes Back The Martini On December 5th On Monday, December 5th, the anniversary of Repeal Day, Caorunn, the distinctive new gin from Scotland, encourages martini lovers everywhere to say “NO” to vodka by ordering the classic cocktail as it was originally intended. To commemorate this event, Caorunn is serving up
- [PDI Makes Hygea® Flushable Personal Cleansing Cloths More User- and Environmentally-Friendly](https://www.rosica.com/2011/12/02/pdi-makes-hygea-flushable-personal-cleansing-cloths-more-user-and-environmentally-friendly/) - PDI, provider of infection prevention solutions for healthcare facilties, introduces significant enhancements to its Hygea® Flushable Personal Cleansing Cloths. The redesign makes the product safer for the environment and more user friendly for healthcare workers and patients. The primary improvement is the new Ecosperse™ dispersible cloth technology that easily breaks apart after flushing, making
- [Chang Beer Voted Asia’s Best Premium Lager at World Beer Awards 2011](https://www.rosica.com/2011/11/29/chang-beer-voted-asias-best-premium-lager-at-world-beer-awards-2011/) - Chang Beer, the crisp and refreshing lager from Thailand, was crowned Asia’s Best Premium Lager at the 2011 World Beer Awards. This latest accolade for Chang comes as the brand posts an impressive year, reporting a 32 percent year-on-year growth in its export markets. The global awards competition selects the best internationally recognized beer
- [Interbev Releases Combination Promo Packs for Speyburn and Old Pulteney](https://www.rosica.com/2011/11/28/interbev-releases-combination-promo-packs-for-speyburn-and-old-pulteney/) - International Beverage is launching two limited-time only promotional packs for its popular Single Malt Scotch brands, Speyburn and Old Pulteney. Speyburn is an affordable, quality Scotch distilled using water from the Granty Burn, a tributary of the River Spey, recognized for its purity and word-class salmon fishing. Speyburn’s smooth flavors of lemon and caramel
- [Flirty Girls Expand Fitness Program With Live Streaming Classes](https://www.rosica.com/2011/11/22/flirty-girls-expand-fitness-program-with-live-streaming-classes/) - The creators of Flirty Girl Fitness®, the hottest women’s-only fitness studio in North America known for fun, sexy workout routines and pole dancing classes, introduce Flirty Girl Fitness LIVE. This live online video stream allows women anywhere to be part of the action in the studio, bringing fresh classes and Flirty Girl style right into
- [Exergen Announces “Virtual Temperature Challenge” With Grand Prize Of $100,000](https://www.rosica.com/2011/11/21/exergen-announces-virtual-temperature-challenge-with-grand-prize-of-100000/) - Just in time for the holiday season, Exergen ® Corporation announces the Virtual Temperature Challenge, an instant win game and grand prize sweepstakes of $100,000, open to all residents of the U.S. with a valid email address. The contest will be promoted on hundreds of radio station websites, and by radio announcements reaching 300 million
- [Survey Reveals Americans Are In The Dark About Taking Temperatures](https://www.rosica.com/2012/02/22/survey-reveals-americans-are-in-the-dark-about-taking-temperatures/) - A new survey from Harris Interactive shows that while the vast majority of Americans think it is important to know their temperature or that of a sick family member, very few respondents – less than ten percent – know what type of thermometer gives the most accurate reading. A full 93 percent of respondents
- [Caorunn Gin Launches Storytellers Cocktail Competition](https://www.rosica.com/2012/02/13/caorunn-gin-launches-storytellers-cocktail-competition/) - Bartender Who Best Combines Cocktail Creativity and Storytelling Talent Wins Trip to Scotland to Compete in Global Finals Caorunn Small Batch Scottish Gin knows that a drink is only as good as the person who makes it and is on a worldwide search to find the bartender who does just that. Beginning February 13, 2012
- [Exergen Announces Valentine's Day "Love Bug Temperature Challenge" Contest](https://www.rosica.com/2012/02/02/exergen-announces-valentines-day-love-bug-temperature-challenge-contest/) - Just in time for Valentine’s Day, Exergen ® Corporation announces the Love Bug Temperature Challenge, an instant win game and grand prize sweepstakes worth $105,000. The contest is open to all U.S. residents with a valid email address and will be promoted on hundreds of radio station websites and extensive e-media outlets. Starting January 23,
- [Beliefnet Quiz Identifies Political Personality In Time for Presidential Race](https://www.rosica.com/2012/01/19/beliefnet-quiz-identifies-political-personality-in-time-for-presidential-race/) - To help people discover where their true political alliances fall ahead of the 2012 presidential election, Beliefnet, the most comprehensive online resource for inspiration and spirituality, has launched their new Politic-O-Matic quiz. This quick and easy online evaluation takes the user’s “temperature” on issues like the economy, religion, marriage and healthcare to match users with
- [Exergen Temporal Scanner Sponsors "Game Time Temperature" Contest for NFL Playoffs and Super Bowl](https://www.rosica.com/2012/01/17/exergen-temporal-scanner-sponsors-game-time-temperature-contest-for-nfl-playoffs-and-super-bowl/) - WATERTOWN, MA – (January 10, 2012) Drawing attention to its TemporalScannerTM Temporal Artery Thermometer during flu season, Exergen ® Corporation is sponsoring a “game-time temperature” contest for national radio broadcasts of NFL playoff games, including the Super Bowl. The promotion offers listeners a chance to win the Exergen TemporalScanner if they correctly guess the
- [Beliefnet Announces Winners For The 2011 "Most Inspiring Person Of The Year"](https://www.rosica.com/2011/12/08/beliefnet-announces-winners-for-the-2011-most-inspiring-person-of-the-year/) - Beliefnet, the most comprehensive online resource for inspiration and spirituality, announced the winners for the annual “Most Inspiring Person of the Year” campaign which recognizes outstanding achievement for individuals whose actions inspire others around the world. Two winners were chosen, one by readers’ votes and the other by the editors of Beliefnet.com. Jay Winuk, a
- [Turn UP The Heat - And Savings - With The Living Pure 4-In-1 Heater, Humidifier, Air Purifier, and Filter](https://www.rosica.com/2011/12/07/turn-up-the-heat-and-savings-with-the-living-pure-4-in-1-heater-humidifier-air-purifier-and-filter/) - Tired of having to choose between paying high heating bills and shivering through the winter? This year it may get even harder, as the U.S. Energy Information Administration (EIA) Winter Fuels Outlook projects that households will see an increase in heating expenditures compared to last year. Now, with the LivingPure Pro Series 4-in-1 heater, humidifier,
- [Balblair Highland Single Malt Scotch Whisky Releases Second 1975 Vintage](https://www.rosica.com/2012/08/28/balblair-highland-single-malt-scotch-whisky-releases-second-1975-vintage/) - First Time 1975 Vintage is Available to the U.S. Market International Beverage USA announced the second release of the 1975 vintage of its multi-award winning Balblair Highland Single Malt Scotch Whisky. This is the first time this vintage year is available in the United States. It is the first time a Balblair Vintage has enjoyed
- [Exergen Temporal Scanner Thermometer Featured On Hit Medical Series, Royal Pains](https://www.rosica.com/2012/08/02/exergen-temporal-scanner-thermometer-featured-on-hit-medical-series-royal-pains/) - The Exergen TemporalScanner that is used in thousands of healthcare facilities and homes can now add another prime time television show to its resume. On recent episodes of USA Network’s hit series Royal Pains, the bestselling Exergen TemporalScanner was used by Dr. Hank Lawson (Mark Feuerstein). In one instance it was used to take the
- [Speyburn Single Malt Scotch Announces Best Catch Photo Contest](https://www.rosica.com/2012/07/25/speyburn-single-malt-scotch-announces-best-catch-photo-contest/) - Fishing Enthusiasts Submit Best Catch Photo and Support American Rivers Speyburn Single Malt Scotch Whisky announces the Best Catch Photo Contest for fishing enthusiasts, beginning this April 17 and running through August 31, 2012. Speyburn, distilled in the famous Speyside region of the Scottish Highlands, has had a long standing connection to conservation, fishing and
- [Huntington Learning Center Opens Franchise Opportunities To New York Metro Market - Offers Reduced Fees and Turnkey Start-up Program for Franchisees](https://www.rosica.com/2012/06/07/huntington-learning-center-opens-franchise-opportunities-to-new-york-metro-market-offers-reduced-fees-and-turnkey-start-up-program-for-franchisees/) - Huntington Learning Center, a leader in tutoring and supplemental learning services, recently announced it is making franchise opportunities available in the New York Metro market. Following the success of its 250 franchisee-run locations across the country, the company is giving individuals in this region the opportunity to own and operate Huntington Learning Centers. These potential
- [Restaurants To Start Turning Tables, Not Stomachs Sani Professional® Table Turners® Replace Rags and Buckets; First Ever Total Solution for Reducing Foodborne Illness in Restaurants](https://www.rosica.com/2012/06/06/restaurants-to-start-turning-tables-not-stomachs-sani-professional-table-turners-replace-rags-and-buckets-first-ever-total-solution-for-reducing-foodborne-illness-in-restaurants/) - A dirty rag that is repeatedly used to clean surfaces is a breeding ground for the growth of bacteria, and a foodborne illness outbreak can cause irreparable damage to a restaurant business. Now, Sani Professional® is significantly advancing the industry with its introduction of Table Turners®-- single-use, disposable wipes that are more hygienic than cloths
- [New Diray Campaign Celebrates 25 Years Of Client Success Agency Built on “Buying Media That Sells”](https://www.rosica.com/2012/06/05/new-diray-campaign-celebrates-25-years-of-client-success-agency-built-on-buying-media-that-sells/) - Direct response (DR) television media buying leader Diray TV has helped DR brands succeed through smart, focused media planning and buying since the firm started in 1985. Now, the Wilton, CT-based company is celebrating 25 years of client success and partnership with a brand campaign that highlights its longtime laser focus on securing the best
- [Ancnoc Highland Scotch Debuts Limited Edition "Bottled Art" Scottish Illustrator Peter Arkle Captures the Spirit of anCnoc with Packaging Design](https://www.rosica.com/2012/06/01/ancnoc-highland-scotch-debuts-limited-edition-bottled-art-scottish-illustrator-peter-arkle-captures-the-spirit-of-ancnoc-with-packaging-design/) - anCnoc (pronounced “a-nock”) Highland Single Malt Scotch Whisky announces its release of a Limited Edition Series featuring the highly imaginative artwork of Scottish illustrator, Peter Arkle. Each of the two Limited Edition bottlings celebrates a different aspect of anCnoc’s Knockdu Distillery, which opened its doors in the village of Knock in Aberdeenshire, Scotland in 1894.
- [X-STATIC® Silver Antimicrobial Technology Provides Infection Prevention Benefits For Healthcare](https://www.rosica.com/2012/03/01/x-static-silver-antimicrobial-technology-provides-infection-prevention-benefits-for-healthcare/) - X-STATIC®, the silver-based fiber technology used widely by US Military Forces, Olympic Athletes, NASA astronauts and hundreds of well-known consumer brands, is now available to the healthcare textile industry. Soft surfaces constitute 90 percent of the patient healthcare environment and include privacy curtains, lab coats, scrubs, bed linens and cubicle curtains. Clinical studies have proven
- [Exergen Temporal Scanner Thermometer Sponsors London Fan-tastic Family Adventure Sweepstakes](https://www.rosica.com/2012/10/03/exergen-temporal-scanner-thermometer-sponsors-london-fan-tastic-family-adventure-sweepstakes/) - EXERGEN TEMPORALSCANNER THERMOMETER SPONSORS LONDON FAN-TASTIC FAMILY ADVENTURE SWEEPSTAKES WATERTOWN, MA, October 2, 2012 – Though the Summer Olympics may have ended, London will once again be in the spotlight when it plays host to the NFL International Series Game at Wembley Stadium on October 28th, where the New England Patriots will take on
- [Interbev releases Speyburn Single Malt Scotch Whisky Holiday Promo Pack](https://www.rosica.com/2012/10/03/interbev-releases-speyburn-single-malt-scotch-whisky-holiday-promo-pack/) - INTERBEV RELEASES SPEYBURN SINGLE MALT SCOTCH WHISKY HOLIDAY PROMO PACK NEW YORK, NEW YORK, October 2, 2012 – International Beverage USA launched a limited-time only promotional pack for its popular Speyburn Single Malt Scotch brand. Speyburn is currently ranked in the top five for sales of single malt scotch in the United States. Each
- [AnCnoc Highland Scotch Debuts Second "Bottled Art"](https://www.rosica.com/2012/09/25/ancnoc-highland-scotch-debuts-second-bottled-art/) - ANCNOC HIGHLAND SCOTCH DEBUTS SECOND “BOTTLED ART” Scottish Illustrator Peter Arkle Illustrates Distillery Warehouse NEW YORK, NY, September 24, 2012 - anCnoc Highland Single Malt Scotch Whisky revealed the second release of the Limited Edition Series from its collaboration with renowned Scottish Illustrator, Peter Arkle. Arkle developed an exclusive range of packages and label designs
- [PDI Featured on Healthcare Purchasing News](https://www.rosica.com/2012/10/17/pdi-featured-on-healthcare-purchasing-news/) - Vendor Spotlights: Sani-Cloth Bleach Germicidal Disposable Wipe completes the Sani-Cloth line of surface disinfctants, now addressing high risk areas endemic with Clostridium difficile spores*. Effective against 50 microorganisms in 4 minutes. *Clostridium difficile spore claim has been accepted by the U.S EPA and may not be yet available in all 50 states. About PDI PDI,
- [Old Pulteney: A Featured Brand in Ohio Tavern News](https://www.rosica.com/2012/10/15/old-pulteney-a-featured-brand-in-ohio-tavern-news/) - Spirit Highlight: Featured Brands Since 1826, the Pulteney Distillery has crafted a single malt Scotch whisky that is the very essence of its remarkable location. In the very far north of Scotland, by Wick's historic harbor, the quietly maturing spirit lies in hand-selected oak casks, slowly capturing the unique character of this stunning landscape with
- [When The Sun Alone Isn't Enough](https://www.rosica.com/2012/10/09/when-the-sun-alone-isnt-enough/) - Pfister puts its focus on integrating technology to drive efficiency By Jared Kaltwasser Nine years ago, Wayne Pfisterer and his father,Dieter, were running a successful Paterson roofing company when the elder Pfisterer saw a magazine article and got an idea. “It was an article on thin-film photovoltaics and he said we should look into this,”
- [Balblair Highland Single Malt Releases Second 1975 Vintage](https://www.rosica.com/2012/09/17/balblair-highland-single-malt-releases-second-1975-vintage/) - Whisky Magazine August 24, 2012 International Beverage USA announced the second release of the 1975 vintage of its multi-award winning Balblair Highland Single Malt Scotch Whisky. This is the first time this vintage year is available in the United States. It is the first time a Balblair Vintage has enjoyed a second release but with
- [PDI Signs Agreement with HealthTrust for Surface Disinfection Products](https://www.rosica.com/2012/11/12/pdi-signs-agreement-with-healthtrust-for-surface-disinfection-products/) - CONTRACT COVERS FULL LINE OF SANI-CLOTH® GERMICIDAL DISPOABLE WIPES Orangeburg, NY—November 6, 2012 PDI, provider of infection prevention education, clinical support and products, has been awarded a contract for surface disinfection from HealthTrust, effective November 1, 2012. The contract makes the full line of Sani-Cloth® Germicidal Disposable Wipes, designed to service all areas of the
- [Exergen TemporalScanner Featured on Medical Drama, The Mob Doctor](https://www.rosica.com/2012/10/23/exergen-temporalscanner-featured-on-medical-drama-the-mob-doctor/) - News Release: WATERTOWN, MA, October 23, 2012 – The Exergen TemporalScanner, used in thousands of healthcare facilities and millions of homes, has made its latest prime time television appearance. On a recent episode of FOX’s newest medical drama, The Mob Doctor, the Exergen TemporalScanner was used by Dr. Grace Devlin played by Jordana Spiro. The
- [Bulbrite Featured on PLSN: Projection, Lights and Staging News](https://www.rosica.com/2012/10/29/bulbrite-featured-on-plsn-projection-lights-and-staging-news/) - Bulbrite Nostalgic Lamps: MOONACHIE, NJ – Lamp manufacturer Bulbrite has expanded its Nostalgic Collection with a variety of new and exclusive designs including the new miniNostalgic Collection. The Nostalgic Collection is available in 10 distinct shapes including globe, tubular, signature (Edison-style), and classic light bulbs, in a variety of sizes, and four unique filament designs
- [Balblair Featured in Wine Enthusiast's November Issue](https://www.rosica.com/2012/10/24/balblair-featured-in-wine-enthusiasts-november-issue/) - Superaged Spirits: Spirits can only be aged in wood so long before they start to taste like, well, wood. Only a few casks escape the ravages of time, aging for decades longer than normal. Connoisseurs are snapping these rarities up at stratospheric prices. Scotch enthusiasts can buy vintages from Bowmore (1964), Auchentoshan (1966) and Balblair
- [HomeAgain Pet Recovery Featured in Products 360](https://www.rosica.com/2012/10/24/homeagain-pet-recovery-featured-in-products-360/) - Betty White films video to educate pet owners Hollywood celebrity Betty White recently teamed up with HomeAgain Pet Recovery Service to film an informational video about the importance of microchipping, the only permanent form of pet identification that cannot fall off, be removed or wear out. Microchipping is a simple, safe and sure way of
- [Pfister Energy Wins Contract for Piscataway Schools](https://www.rosica.com/2012/10/19/pfister-energy-wins-contract-for-piscataway-schools/) - Featured in Piscataway Community News: Pfister Energy Inc., a developer and installer of renewable energy systems, announced that it has won the contract to construct rooftop solar arrays totaling 1.7 megawatts at five schools in Piscataway. Construction on four of the schools will begin immediately, with work on Piscataway High School beginning in early 2013.
- [Exergen TemporalScanner Featured in Baltimore's Child](https://www.rosica.com/2012/10/19/exergen-temporalscanner-featured-in-baltimores-child/) - Old-time thermometers - you know, the ones your mom would shake and then put under your tongue or, ahem, in other places - are slowly becoming a thing of the past, as more and more parents opt for ear or forehead/underarm thermometers. My forehead thermometers, however, never seemed to give an accurate reading, so when
- [Caorunn Featured in AlcoholReviews.com](https://www.rosica.com/2012/10/17/caorunn-featured-in-alcoholreviews-com/) - Caorunn Small Batch Scottish Gin: This might be the most exotic of these three gins. For one, Caorunn (ka-roon) is made in Scotland. It is a light 83.6 proof, and is made with 11 botanicals, five of which were chosen for their “Celtic” heritage—heather, bog myrtle, rowan berry, dandelion, and “coul blush apple.” Funny enough, the
- [New Published Report Shines Light On Secret Government Documents Americans Deserve To See](https://www.rosica.com/2012/12/19/new-published-report-shines-light-on-secret-government-documents-americans-deserve-to-see/) - AllGov, an online news source that offers comprehensive information on all United States government branches, has released a report entitled “11 Secret Documents Americans Deserve to See.” The report, authored by David Wallechinsky, AllGov founder and editor-in-chief, provides information and commentary on classified U.S. government documents from 1963 to the present that have been withheld
- [Pfister Energy Management and Engineering Teams Adjust To Changing Renewable Energy Market](https://www.rosica.com/2012/12/17/pfister-energy-management-and-engineering-teams-adjust-to-changing-renewable-energy-market/) - Pfister Energy Inc., a leading renewable energy company, has announced the appointment of Andrew Nekus as vice president of business development and engineering, and Robert Vessie as vice president of operations. In addition, Pfister Senior Engineer Satish Chennaboina has been certified by the North American Board of Certified Energy Practitioners (NABCEP) as an installer of
- [The Business Of Cause Marketing: A Must Read Book for Businesses Large and Small](https://www.rosica.com/2012/12/12/the-business-of-cause-marketing-a-must-read-book-for-businesses-large-and-small/) - A company can increase its bottom line by increasing its philanthropic involvement. Helping those in need and improving corporate profits can go hand in hand. In The Business of Cause Marketing: Doing Well by Doing Good by Chris Rosica (Noble Press 2012) the author outlines how smart companies can successfully execute an authentic cause-marketing program and
- [New Clinical Study Supports Exergen Temporal Artery Thermometers As Replacements For Rectal Thermometers](https://www.rosica.com/2012/12/07/new-clinical-study-supports-exergen-temporal-artery-thermometers-as-replacements-for-rectal-thermometers/) - Study Reveals Comparable Accuracy in Pediatric Emergency Settings WATERTOWN, MA, November 27, 2012 – A recent study published by the Journal of Emergency Nursing (1) found that the accuracy of temporal artery thermometers (TAT) is comparable to that of rectal thermometers in children under four years old. The study was conducted in the pediatric emergency
- [Balblair Highland Single Malt Scotch Announces Release of The 1969 Vintage Into US Market](https://www.rosica.com/2012/12/04/balblair-highland-single-malt-scotch-announces-release-of-the-1969-vintage-into-us-market/) - NEW YORK, NEW YORK, November 20, 2012 – International Beverage USA announced the release of Balblair 1969, the oldest vintage of the multi-award winning Balblair Single Malt Scotch Whisky portfolio to hit the United States market. Filled from just two casks in the distillery, Balblair 1969 is 41.4% ABV, bottled at natural strength, contains natural
- [Speyburn Single Malt Scotch Whisky Announces Exclusive 25 Year Old Expression](https://www.rosica.com/2012/11/27/speyburn-single-malt-scotch-whisky-announces-exclusive-25-year-old-expression/) - Speyburn Single Malt Scotch Whisky announced the release of Speyburn 25 Year Old, the oldest and most exclusive expression in the Speyburn family which has also won the World Whiskies Award 2012 Gold-Medal. The Speyburn 25 Year Old is presented in a new premium case that is signed by the Speyburn Distillery Manager, Robert Anderson.
- [Old Pulteney Single Malt Scotch Whisky and US Sailing Announce Top Finalists for The Maritime Heroes Award](https://www.rosica.com/2012/11/13/old-pulteney-single-malt-scotch-whisky-and-us-sailing-announce-top-finalists-for-the-maritime-heroes-award/) - Winning Maritime Hero to be Honored at Gala Event in January Old Pulteney Single Malt Scotch Whisky and US Sailing announced six finalists for the Old Pulteney Maritime Heroes Award. The award sought out unsung heroes in sailing communities across the country making a significant contribution to the sport. The winner will be determined by
- [J. Hudson Garrett Jr. Featured in Inside Dental Assisting](https://www.rosica.com/2012/11/19/j-hudson-garrett-jr-featured-in-inside-dental-assisting/) - Attention to Detail: Infection Control in the Dental Setting This responsibility requires specific training and ongoing education J. Hudson Garrett Jr., PhD, MSN, MPH, ARNP, FNP-BC, VA-BC Outpatient dental offices and clinics serve a unique purpose in the healthcare delivery system, providing vital basic oral care to millions of patients a year. Along with that
- [Chris Rosica Featured in BullDog Reporter's Daily 'Dog](https://www.rosica.com/2012/11/14/chris-rosica-featured-in-bulldog-reporters-daily-dog/) - Cause Marketing: A Far Cry from Corporate Social Responsibility By Chris Rosica, Author, "The Business of Cause Marketing" Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause — consumers would rather do business with a company that stands for
- [New Study Favors Temporal Artery Thermometers For All Age Groups](https://www.rosica.com/2013/01/14/new-study-favors-temporal-artery-thermometers-for-all-age-groups/) - Rectal thermometers are unacceptable and carry risks WATERTOWN, MA, January 2013 – A recent study by hospital-based pediatricians published by the Journal of Emergencies, Trauma, and Shock found that temporal artery thermometers are favored as “the methods of choice both among clinicians and parents,” and “in all age groups are taking precedence over other methods.”
- [PDI Launches New Educational Packaging for Sani-Hands® Instant Hand Sanitizing Wipes](https://www.rosica.com/2013/01/14/pdi-launches-new-educational-packaging-for-sani-hands-instant-hand-sanitizing-wipes/) - PDI Launches New Educational Packaging for Sani-Hands® Instant Hand Sanitizing Wipes PDI, owner of Sani-Hands® Instant Hand Sanitizing wipes, announces the launch of new educational packaging to help aid in hand hygiene for patients and education at the bedside. Four educational “when to use” icons have been added to the Sani-Hands Bedside Pack to help
- [Old Pulteney Single Malt Scotch Whisky and US Sailing Announce Winner of 2012 Maritime Heroes Award](https://www.rosica.com/2013/01/04/old-pulteney-single-malt-scotch-whisky-and-us-sailing-announce-winner-of-2012-maritime-heroes-award/) - In the culmination of an inaugural campaign to recognize individuals who make significant contributions to their local sailing community, Old Pulteney Single Malt Scotch Whisky and US Sailing announce the winner of the 2012 Old Pulteney Maritime Heroes Award. Donald Backe of Annapolis, Maryland, one of six “unsung hero” finalists considered for the top honor,
- [Infinitude Clothing™ Partners With X-STATIC® Antimicrobial Technology to Add Infection Prevention Benefits to Its Fashion-Forward Apparel Line](https://www.rosica.com/2013/01/02/infinitude-clothing-partners-with-x-static-antimicrobial-technology-to-add-infection-prevention-benefits-to-its-fashion-forward-apparel-line/) - SCRANTON, PA – Infinitude Clothing™, designer and manufacturer of professional medical apparel, recently partnered with Noble Biomaterials to incorporate the proven performance of X-STATIC® Antimicrobial Technology in a new line of premium fashion-forward medical scrubs, white coats, surgical hats/caps and stethoscope covers. The new apparel line from Infinitude features a blend of trend-setting style, quality
- [Speyburn Featured in Seattle Magazine](https://www.rosica.com/2013/01/07/speyburn-featured-in-seattle-magazine/) - Bottled Resolutions: Five Spirits and Liqueurs to Try in 2013 When rolling out your New Year’s resolutions, get past the usual suspects. Sure, losing a few pounds or deciding to read more Dickens is an honorable idea. But a resolution you may actually keep is trying more intriguing spirits and liqueurs, especially if you begin
- [Balblair Featured in Tony Sachs: 'Twas The Night Before Scotchmas: A Holiday Guide To Giftable Single Malts](https://www.rosica.com/2012/12/21/balblair-featured-in-tony-sachs-twas-the-night-before-scotchmas-a-holiday-guide-to-giftable-single-malts/) - Tony Sach, contributor of The Huffington Post blog featured Balblair 2000: 'Twas the night before Scotchmas and all through the houseNot a bottle was open -- not even the Famous Grouse.I wished I was nestled all snug in my bedWhile visions of single malts danced through my headBut instead I was on line at the
- [Kentucky Derby Day Dinner Dance to Benefit Stamford Non-Profit](https://www.rosica.com/2013/04/12/kentucky-derby-day-dinner-dance-to-benefit-stamford-non-profit/) - Laurel House of Stamford will observe Kentucky Derby Day, May 4th with a “Derby Dinner Dance.” The evening begins with live action TV coverage from Louisville followed with games, silent auction, dinner and dancing. The 2013 benefit will honor long time Board Director Michael R. Parker as Laurel House’s first “Champion for Recovery.” Mr. Parker’s
- [X-Static® Antimicrobial Technology Launches Webinar Available for CE Credit](https://www.rosica.com/2013/03/13/x-static-antimicrobial-technology-launches-webinar-available-for-ce-credit/) - SCRANTON, PA – Just in time for National Patient Safety Awareness Week, X-STATIC® Antimicrobial Technology launched a new webinar available for CE credit: “A More Complete Approach to Infection Prevention: Bacterial Management of Soft Surfaces and Associated Reduction in HAIs.” Webinar leader, Peggy Prinz Luebbert, highlights the importance of soft surface bacterial management and how
- [Exergen Sues Brooklands Over Thermometer Patent](https://www.rosica.com/2013/02/13/exergen-sues-brooklands-over-thermometer-patent/) - WATERTOWN, MA – Exergen Corporation, headquartered in Watertown, MA, has filed a lawsuit in the U.S. District Court of Massachusetts against Brooklands Inc. of Boca Raton, FL, the supplier of the VeraTemp thermometer, alleging that Brooklands has infringed United States Patent No. 7,787,938 (‘938 patent) owned by Exergen. The lawsuit alleges that Defendant has been
- [PDI Launches New Advanced Skin Antisepsis Platform](https://www.rosica.com/2013/01/30/pdi-launches-new-advanced-skin-antisepsis-platform/) - Orangeburg, NY— January 29, 2012 PDI, leader in infection prevention education, support and products announced today the launch of its new Advanced Skin Antisepsis platform, PDI Prevantics™. Under this platform, the company is investing in innovations that provide the most efficient and advanced evidence-based solutions for preventing healthcare associated infections. These innovations will include new
- [Behrman House to launch online library for Jewish Schools, In Partnership with Israel's Center for Educational Technology](https://www.rosica.com/2013/01/16/behrman-house-to-launch-online-library-for-jewish-schools-in-partnership-with-israels-center-for-educational-technology/) - SPRINGFIELD, NJ – Behrman House, the leading publisher of textbooks and digital learning materials for Jewish religious schools in North America, has entered a collaborative agreement with Israel’s Center for Educational Technology (CET). CET developed Israel’s premier and biggest online library encompassing over 1,000 Hebrew textbooks and information sources. The partnership will bring a first-of-its-kind
- [Speyburn Featured in The Taste Panel's January 2013 Issue](https://www.rosica.com/2013/01/17/speyburn-featured-in-the-taste-panels-january-2013-issue/) - Defying the Recession, One Bottle at a Time The Year Gets off to a Heady Start with Pricey Releases The Scotch whisky industry goes into 2013 in good heart and buoyant mood. Apparently untouched by global economic doom and gloom, all the talk is of expansion, new markets and further releases - the more expensive
- [Exergen Virtual Classroom for TemporalScanner Training](https://www.rosica.com/2013/02/21/exergen-virtual-classroom-for-temporalscanner-training/) - The Exergen Corporation has introduced The Virtual Classroom, a modern technological approach to training nursing and hospital staff on the clinical science and proper use of temporal artery thermometry. The Virtual Classroom is a computerized educational demonstration with avatars substituted for real people depicting familiar scenarios for clinicians. Temporal artery thermometers (TAT) are utilized on
- [New Clinical Study Confirms Accuracy of Exergen Temporal Artery Thermometers Over Rectal](https://www.rosica.com/2013/01/31/new-clinical-study-confirms-accuracy-of-exergen-temporal-artery-thermometers-over-rectal/) - Rectal Thermometers to be Replaced in Pediatric Settings WATERTOWN, MA – A recent study published by Pediatric Emergency Care (1) found that “temporal artery temperature correlated best with core temperature in both febrile and afebrile patients.” The study was conducted in the pediatric emergency room of a tertiary care hospital. The study authors concluded: “Temporal
- [HomeAgain® Launches Program to Recognize Companion Animal Heroes](https://www.rosica.com/2013/06/06/homeagain-launches-program-to-recognize-companion-animal-heroes/) - SUMMIT, N.J., June 5, 2013 – HomeAgain® Pet Recovery Service today announced a nationwide search for companion animal “heroes” and is reaching out to communities across the country to help find the HomeAgain Hero of the Year. The newly established program will recognize individuals who dedicate themselves to supporting the health and well-being of companion
- [Nominations Open For 2013 Old Pulteney Maritime Heroes Award](https://www.rosica.com/2013/06/06/nominations-open-for-2013-old-pulteney-maritime-heroes-award/) - Old Pulteney Single Malt Scotch Whisky and US Sailing announced nominations are now open for the 2013 Maritime Heroes Award. Now in its second year, the 2013 Maritime Heroes Award is seeking out men and women across the United States that have made outstanding contributions to the longevity and accessibility of sailing. Members of sailing
- [Exergen Revs Up Second Year Of Auto Racing Sponsorship For The IMS Indianapolis 500](https://www.rosica.com/2013/05/24/exergen-revs-up-second-year-of-auto-racing-sponsorship-for-the-ims-indianapolis-500/) - WATERTOWN, MA – Exergen® Corporation announced the second year of its “Up to Speed: Fast and Accurate” sponsorship program with INDYCAR and NASCAR, on behalf of its Exergen TemporalScanner thermometer. The promotion launches this Memorial Day weekend as part of The Indianapolis Motor Sports Network’s exclusive national coverage of The Indianapolis 500 Race. The promotion
- [Craft & Hobby Association Creates Partnership With DIY & Style Expert Erica Domesek](https://www.rosica.com/2013/05/22/craft-hobby-association-creates-partnership-with-diy-style-expert-erica-domesek/) - The Craft & Hobby Association (CHA) announced a partnership with Erica Domesek, founder of the iconic DIY brand PS – I made this… to promote the Association’s New Product Preview Program, which will serve as a premiere stage for craft manufacturers to showcase cutting-edge products prior to their official debut. These products will be unveiled
- [Exergen Corporation Donates $10,000 To The One Fund Boston In Honor of Boston Marathon Medical Team](https://www.rosica.com/2013/05/20/exergen-corporation-donates-10000-to-the-one-fund-boston-in-honor-of-boston-marathon-medical-team/) - WATERTOWN, MA – Exergen Corporation has announced a donation of $10,000 to The One Fund Boston to help those affected by the Boston Marathon tragedy. The donation is made in honor of the many doctors and nurses of the Boston Marathon Medical Team who helped save lives at the finish line of the tragic April
- [Speyburn Single Malt Scotch Announces Father's Day Photo Contest](https://www.rosica.com/2013/05/03/speyburn-single-malt-scotch-announces-fathers-day-photo-contest/) - Facebook Fans Can Share Favorite 'Dad Moments' for a Chance to Win Speyburn Single Malt Scotch Whisky announced the Reconnect Father’s Day Photo Contest for outdoors enthusiasts, beginning May 1 and running through June 30, 2013. Speyburn, known for its deep rooted connection to fishing and the great outdoors, is the only distillery to use
- [International Beverage Introduces Phraya](https://www.rosica.com/2013/04/17/international-beverage-introduces-phraya/) - The World’s Only Luxury Asian Rum Launches in United States International Beverage USA announced the launch of Phraya, a premium aged rum from Thailand, to the U.S. market. Pronounced prai-ah, this distinctive rum is aged for seven to 12 years in “fired” oak barrels using a deep maturation technique developed to suit the tropical climate
- [PDI Introduces Sani-Cloth® Bleach Extra Large Canister](https://www.rosica.com/2013/04/15/pdi-introduces-sani-cloth-bleach-extra-large-canister/) - Providing Solutions to Improve Environmental Services Role in Infection Prevention Orangeburg, NY— PDI, leader in infection prevention education, clinical support and products, introduces a larger wipe format for its Sani-Cloth® Bleach Germicidal Disposable Wipes to provide a product suited to meet the needs of Environmental Services. Along with the Sani-Cloth® AF3 Germicidal Disposable Wipe and Super
- [Samsung Electronics and Delivery Agent Launch T-Commerce Shopping](https://www.rosica.com/2013/07/17/samsung-electronics-and-delivery-agent-launch-t-commerce-shopping/) - Viewers Can Lean Back and Shop Through Their Samsung Smart TV SAN FRANCISCO, CA. JULY 16, 2013 – Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world’s leading global brands, today announced the launch of ShopTV™, a t-commerce (television commerce) application available on select Samsung
- [International Beverage Introduces BlackMask Spiced Pacific Rum To Southern California](https://www.rosica.com/2013/07/17/international-beverage-introduces-blackmask-spiced-pacific-rum-to-southern-california/) - New Line Features Four Flavor Offerings Including First-of-its-kind Tropical Chai International Beverage USA announced the launch of BlackMask Spiced Pacific Rum to the U.S. market with initial release in Southern California. BlackMask is crafted with oak-aged premium rums blended with mellow Pacific Island spices and natural flavors. This uniquely spiced rum is brought to life
- [Next-Gen Styling Tool Creates Luscious Curls in Seconds](https://www.rosica.com/2013/07/02/next-gen-styling-tool-creates-luscious-curls-in-seconds/) - Unique Spinning Action Effortlessly Styles Your Hair Without Damaging It Finding the perfect hair style for every occasion, from a night out on the town to a big business meeting is essential; but, blow drying and curling can be time consuming and damage hair. For women looking to achieve a chic look in half
- [Study Shows Exergen Temporal Artery Thermometers Are #1 Most Recommended By Pediatricians](https://www.rosica.com/2013/06/26/study-shows-exergen-temporal-artery-thermometers-are-1-most-recommended-by-pediatricians/) - WATERTOWN, MA, June 25, 2013 – A new study reveals pediatricians recommend Exergen temporal artery thermometers to their patients more often than any other thermometer. Temporal artery thermometry is the only temperature measurement method with an increase in pediatrician endorsements year on year. All other thermometry methods, including electronic oral/rectal/axillary, and ear thermometers were less
- [New T-Commerce Report From Delivery Agent Shows That Consumers Are Ready To Make Purchases Directly Through The Television](https://www.rosica.com/2013/06/26/new-t-commerce-report-from-delivery-agent-shows-that-consumers-are-ready-to-make-purchases-directly-through-the-television/) - T-Commerce: The Next Revenue Driver in Omni-Channel Engagement SAN FRANCISCO, CA – June 25, 2013 – Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world’s leading global brands, today released the “U.S. Consumer T-Commerce Purchasing Report,” that reveals a strong interest from consumers to engage
- [Delivery Agent and PayPal to Expand Television Commerce Offering For Merchants and Media Brands](https://www.rosica.com/2013/06/25/delivery-agent-and-paypal-to-expand-television-commerce-offering-for-merchants-and-media-brands/) - Integration Will Eliminate Checkout Friction for Mobile and T-Commerce Purchases San Francisco, CA, – June 25, 2013 – Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world’s leading global brands, announced today at the 2013 TV of Tomorrow Show a collaboration with PayPal that will
- [Students from Orange and Trenton High Schools Graduate from New Jersey SEEDS](https://www.rosica.com/2013/06/14/students-from-orange-and-trenton-high-schools-graduate-from-new-jersey-seeds/) - Newark, NJ—June 11, 2013—New Jersey SEEDS is pleased to announce that 30 seniors from Orange and Trenton Central High Schools graduated last evening from the organization’s College Preparatory Program (CPP). CPP was launched in 2007 to develop the academic potential of students in public high schools, with the goal of increasing the number of students
- [First Cuttlefish Dietary Supplement Debuts - New Squid Ink Antioxidant Health Properties in a Convenient Capsule](https://www.rosica.com/2014/01/07/first-cuttlefish-dietary-supplement-debuts-new-squid-ink-antioxidant-health-properties-in-a-convenient-capsule/) - Fish oil supplements are widely used and commonly recommended by a broad spectrum of healthcare practitioners. Cuttlefish, also known as calamari or squid, is specifically drawing attention as a source of health and nutritional benefits, most notably its antioxidant properties, as seen on Dr. Oz. (http://www.doctoroz.com/videos/black-foods-are-new-green). Based on an increasing body of scientific findings, Calamari
- [Gadget Accessories to Top Wishlists This Holiday Season](https://www.rosica.com/2013/11/14/gadget-accessories-to-top-wishlists-this-holiday-season/) - GoGo Pillow for Tablets Provides Comfort, Storage and Functionality With tablets expected to be the most popular present this holiday season, gift-givers and getters alike will be looking for accessories to complement these sought-after gadgets. Introducing the GoGo Pillow, a plush, multifunctional pillow-like case that cradles a tablet, allowing it to sit upright, providing a
- [Exergen Corporation Releases New Smart Glow Temporal Scanner™ Thermometer](https://www.rosica.com/2013/11/11/exergen-corporation-releases-new-smart-glow-temporal-scanner-thermometer/) - UPDATED FEATURES GIVE PARENTS A COMFORTING, ACCURATE OPTION FOR TEMPERATURE TAKING The Exergen TemporalScanner™, used in thousands of healthcare facilities and millions of homes, and backed by more than 50 peer-reviewed published clinical studies, has announced the release of a new and improved model, the Smart Glow. The Exergen Smart Glow TemporalScanner thermometer features
- [Old Pulteney Single Malt Scotch Whisky and US Sailing Announce Finalists for the 2013 Maritime Heroes Awards](https://www.rosica.com/2013/10/25/old-pulteney-single-malt-scotch-whisky-and-us-sailing-announce-finalists-for-the-2013-maritime-heroes-awards/) - Old Pulteney Single Malt Scotch Whisky and US Sailing announced this year’s finalists for the 2013 Old Pulteney Maritime Heroes Award. Now in its second year, the Maritime Heroes Award seeks out men and women across the country who are making significant contributions to their local sailing community and the overall sport of sailing. Three
- [Pick-Pocket Proof Pants™ Thwart Rome Metro Thief](https://www.rosica.com/2013/07/18/pick-pocket-proof-pants-thwart-rome-metro-thief/) - With rampant pick-pocketing making headlines in Paris, Rome and other international tourist destinations, an ingeniously designed pair of pants is stopping would-be thieves in their tracks. Pick-Pocket Proof Pants, a travel wear brand created by Clothing Arts, Ltd., recently prevented four would-be thefts in Rome. Ernest Taliaferro, an American tourist in Rome, credits the brand
- [PDI Whitepaper Discusses Importance of Mobile Equipment Disinfection in Healthcare](https://www.rosica.com/2014/01/09/pdi-whitepaper-discusses-importance-of-mobile-equipment-disinfection-in-healthcare/) - PDI, leader in providing Infection Prevention solutions, today published a whitepaper to educate infection preventionists, quality directors and other healthcare personnel on the importance of mobile equipment disinfection in healthcare facilities. Mobile equipment such as wheelchairs, IV poles, and workstations on wheels are often overlooked, but represent a large opportunity to improve environmental hygiene and
- [The Hottest As Seen On TV Products for Holiday were on Fox and Friends](https://www.rosica.com/2013/11/21/the-hottest-as-seen-on-tv-products-for-holiday-were-on-fox-and-friends/) - Kevin Harrington appeared on Fox & Friends to talk about the hottest As Seen on TV gifts this season, like GoGo Pillow and My Spy BirdHouse! http://video.foxnews.com/v/2850152642001/as-seen-on-tv-holiday-gift-guide/
- [Checkout Balblair Whisky on Forbes.com in the Lifestyle Section - "The Best Whisky I've Tasted In A Long Time - and A Well Kept Secret"](https://www.rosica.com/2013/09/06/checkout-balblair-whisky-on-forbes-com-in-the-lifestyle-section-the-best-whisky-ive-tasted-in-a-long-time-and-a-well-kept-secret/) - The Best Whisky I've Tasted In A Long Time - And A Well Kept Secret Forbes One very notable exception is Balblair, the only Scottish distillery that releases nothing but vintage whisky. All Balblair vintages maintain the distillery's core ... See all stories on this topic »
- [Introducing Starboard Collection™: Entertaining with the Nautical Lifestyle in Mind](https://www.rosica.com/2014/01/22/introducing-starboard-collection-entertaining-with-the-nautical-lifestyle-in-mind/) - Functional and sustainable, American-made tabletop collection Boating and outdoor enthusiasts can now entertain with style and ease through the launch of Starboard Collection’s Carina tabletop line. Created by avid sailor and entrepreneur Aimee Marti to conquer the unique challenges of entertaining at sea, thoughtfully designed features make dining, whether on the water or on shore,
- [DermWORX Introduces the Antioxidant Skin Therapy that's Fresh, Every Time](https://www.rosica.com/2014/01/21/dermworx-introduces-the-antioxidant-skin-therapy-thats-fresh-every-time/) - CerumWORX 10% Vitamin C + Biopeptides Increases Skin Elasticity and Smoothness DermWORX, an emerging skincare company, announces the launch of CerumWORX™ 10% Vitamin C + Biopeptides capsules. The CerumWORX single-dose delivery technology provides the benefits of fresh Vitamin C with every application. When tested in clinical trials, CerumWORX™ increased skin firmness by 34% and smoothness
- [Old Pulteney Single Malt Scotch Whisky and US Sailing Recognize 2013 Maritime Hero](https://www.rosica.com/2014/01/14/old-pulteney-single-malt-scotch-whisky-and-us-sailing-recognize-2013-maritime-hero/) - In the second annual campaign to recognize individuals who make significant contributions to the sailing community, Old Pulteney Single Malt Scotch Whisky and US Sailing announced Rorke Miller of Traverse City, Michigan as the winner of the 2013 Old Pulteney Maritime Heroes Award. Miller was nominated by a member of his sailing community for his
- [Covermate Food Covers featured on the blog Hanging Off The Wire](https://www.rosica.com/2014/01/14/covermate-food-covers-featured-on-the-blog-hanging-off-the-wire/) - Covermate stretch-to-fit food covers provide a quick and easy way to cover all plates, bowls and containers. Read more at http://www.hangingoffthewire.com/2014/01/covermate-food-covers.html#Clf1mYj2fptyIiXO.99
- [The Exergen Smart Glow TemporalScanner featured in the Travel Section of The Boston Globe](https://www.rosica.com/2014/01/13/the-exergen-smart-glow-temporalscanner-featured-in-the-travel-section-of-the-boston-globe/) - TRAVEL-FRIENDLY THERMOMETER Taking a person’s temperature while on the go can be tricky, especially with fussy, squirmy, or sleeping subjects. Watertown-based Exergen has released the Smart Glow TemporalScanner, an infrared thermometer that lets you take a temperature by gently sweeping it across a person’s forehead, capturing heat emitted by the temporal artery. It’s quiet, easy
- [Beauty World News discusses CerumWORX](https://www.rosica.com/2014/01/10/beauty-world-news-discusses-cerumworx/) - CerumWORX was recently featured in Beauty World News. Check out the rejuvenating benefits of Vitamin C that CerumWORX delivers here: http://www.beautyworldnews.com/tags/cerumworx
- [Reusable and Microwavable Plastic Food Covers Save Time and Money](https://www.rosica.com/2014/01/09/reusable-and-microwavable-plastic-food-covers-save-time-and-money/) - Covermate food covers reviewed on the blog Akron Ohio Moms http://www.akronohiomoms.com/food/reusable-microwavable-plastic-food-covers-save-time-money/
- [Grill Daddy Featured on MensJournal.com](https://www.rosica.com/2014/04/21/grill-daddy-featured-on-mensjournal-com/) - Take a look at 13 Ways To Improve Your Life This Spring - Prepare to Grill it features The Grill Daddy. http://www.mensjournal.com/expert-advice/13-ways-to-improve-your-life-this-spring-20140418/prepare-to-grill
- [Xyron Create-A-Sticker featured on Examiner.com](https://www.rosica.com/2014/04/21/xyron-create-a-sticker-featured-on-examiner-com/) - Checkout the ideal gift for a scrapbooker, the 1.5” Xyron Sticker maker is perfect for Mothers Day. http://www.examiner.com/list/mother-s-day-gift-ideas-for-scrapbooking-moms/xyron-create-a-sticker
- [My Spy Birdhouse Review](https://www.rosica.com/2014/03/24/my-spy-birdhouse-review/) - “Are your kids bird lovers? If so, the My Spy Birdhouse would be the perfect gift to surprise them with this Easter. Now that the warmer weather is returning, so will the birds, and they will be looking for the perfect place to build a nest.” To view the full result, please visit: http://www.inspiredbysavannah.com/2014/03/watch-birds-up-close-without-disturbing.html
- [Bank of New Jersey head stresses service as earnings soar](https://www.rosica.com/2014/01/27/bank-of-new-jersey-head-stresses-service-as-earnings-soar/) - Michael Lesler, CEO of Bank of New Jersey was recently featured in the Bergen Record. See more at: http://www.northjersey.com/news/241773651_Banker_forges_on_without_his_mentor.html#sthash.tLn4iysz.dpuf
- [Tableware Made For Boaters](https://www.rosica.com/2014/01/22/tableware-made-for-boaters/) - Created by avid sailor and entrepreneur Aimee Marti, Starboard Collection’s new Carina line of tableware makes dining on the water a breeze. See the review on New England Boating. http://newenglandboating.com/reviews/review-new-tableware-is-made-for-boaters.html
- [eHow.com featured Dr. Jeff Werber's expertise on the subject of New Pets, New Baby](https://www.rosica.com/2014/01/30/ehow-com-featured-dr-jeff-werbers-expertise-on-the-subject-of-new-pets-new-baby/) - Dr. Jeff is cited throughout the article, in which one statement is highlighted on the sidebar: As you are setting up the baby's room, encourage the dog to come in and when he does, heap praises on him and give him one of his favorite treats. Make that room feel like he's won the lottery
- [Exergen Temporal Artery Thermometer is Most Accurate Substitute For Rectal in Children](https://www.rosica.com/2014/08/12/exergen-temporal-artery-thermometer-is-most-accurate-substitute-for-rectal-in-children/) - A new clinical study published in Current Therapeutic Research affirms that the temporal artery (TA) thermometer is the most accurate substitute for rectal measurement in children. The study tested the accuracy of less invasive thermometers, including tympanic, infrared skin scan, and temporal artery, compared to rectal measurement to reflect core temperature. The research was conducted
- [allnurses.com Debuts Nursing Jobs and Career Resource Center - Connects Employers and Job Seekers via Largest Online Nurse Network](https://www.rosica.com/2014/07/16/allnurses-com-debuts-nursing-jobs-and-career-resource-center-connects-employers-and-job-seekers-via-largest-online-nurse-network/) - allnurses.com, the largest peer-to-peer online networking and support site for nursing, has launched its new Career Resource Center,allnurses Jobs. The Career Center is designed to better connect today’s millions of nurses and nursing students with potential employers, and vice versa. The resource features advanced search and matching technology, and offers a wealth of additional benefits
- [PDI Releases New Healthcare Reform Champion’s Kit](https://www.rosica.com/2014/07/02/pdi-releases-new-healthcare-reform-champions-kit/) - Free Resource Helps Infection Prevention Navigate Healthcare Reform and Drive Quality Improvements PDI, leader in Infection Prevention products and solutions, today released its Healthcare Reform Champions Kit, a digital educational tool designed to demystify key components of the recent Healthcare Reform legislation. The tool kit will assist infection preventionists and other healthcare personnel build
- [The Right Light Is Here, Finally™](https://www.rosica.com/2014/05/21/the-right-light-is-here-finally/) - The Finally Light Bulb Company Debuts First Ever Acandescent™ Light Bulb; Consumers No Longer Need to Sacrifice Light Quality for Efficiency or Affordability The Finally Light Bulb Company, www.finallybulbs.com, today introduced the first energy-efficient A type light bulb that truly replicates the familiar warm and reassuring glow of the now-banned incandescent bulbs that consumers love
- [allnurses.com Launches #ThankANurse Campaign to Celebrate National Nurse Appreciation Week](https://www.rosica.com/2014/05/06/allnurses-com-launches-thankanurse-campaign-to-celebrate-national-nurse-appreciation-week/) - allnurses.com, the largest peer-to-peer online networking site for nurses and nursing students, announced the launch of its “Thank a Nurse” initiative – just in time for National Nurse Appreciation Week, May 6 to May 12, 2014. Friends, family, colleagues or anyone who appreciates the hard work and dedication of the nearly 20 million practicing nurses
- [Nebraska Methodist Hospital Safeguards Soft Surfaces with Privacy Curtains Powered By X-STATIC®](https://www.rosica.com/2014/11/07/nebraska-methodist-hospital-safeguards-soft-surfaces-with-privacy-curtains-powered-by-x-static/) - Bacteria-Resistant Curtains Protect the Fabrics Surrounding Patients X-STATIC® Antimicrobial Technology has been chosen by Nebraska Methodist Hospital to elevate its standard of care for fabrics in the healthcare environment. The facility will install bacteria-resistant Arc-Com privacy curtains powered by X-STATIC® in the Post Anesthesia Care Unit (PACU) of its new surgery center. Terry Micheels, MSN,
- [New Randomized Study Shows 3.15% Chlorhexidine Gluconate/70% Isopropyl Alcohol Solution Most Effective for Disinfecting Needleless Access Sites at 5 Second Scrub Time](https://www.rosica.com/2014/10/24/new-randomized-study-shows-3-15-chlorhexidine-gluconate70-isopropyl-alcohol-solution-most-effective-for-disinfecting-needleless-access-sites-at-5-second-scrub-time/) - PDI Prevantics® Device Swab is the only 3.15% Chlorhexidine Gluconate/70% alcohol solution to receive market authorization by the FDA Clinical investigators recently released results from the first and only randomized, cross-over, prospective, comparative effectiveness clinical study evaluating the benefits of a 3.15% Chlorhexidine Gluconate (CHG) and 70% Isopropyl Alcohol over 70% Isopropyl Alcohol alone in
- [New Survey Says Nurses Are Bullish On The Industry Outlook](https://www.rosica.com/2014/08/27/new-survey-says-nurses-are-bullish-on-the-industry-outlook/) - A survey from allnurses.com, the largest online networking and support site for nurses, reveals that the majority of nurses (74 percent) think the job outlook for the nursing industry is positive. Nearly three quarters of respondents (72 percent) would recommend that a person go into the nursing field, and the overwhelming majority (82 percent) believe
- [PDI Prevantics® Skin Antiseptics: Proven to Help Facilities Reduce CLABSI Rates and Associated Costs](https://www.rosica.com/2014/08/26/pdi-prevantics-skin-antiseptics-proven-to-help-facilities-reduce-clabsi-rates-and-associated-costs/) - New educational resources now make it even easier for facilities to implement and encourage ongoing compliance with Prevantics® products. PDI, leader in infection prevention products and solutions, continues to reinforce the importance of a complete infection prevention program for skin antisepsis. Prevantics® products are the first and only 3.15% Chlorhexidine Gluconate (w/v) and 70% Isopropyl
- [T&M Associates opens Indianapolis Office Offers Deep Environmental, Health and Safety Management Expertise](https://www.rosica.com/2014/08/20/tm-associates-opens-indianapolis-office-offers-deep-environmental-health-and-safety-management-expertise/) - T&M Associates, a leading national engineering, environmental services and consulting firm, announces the opening of its Indianapolis office. T&M has appointed Ashly Insco, regional compliance manager and group manager, and Jim Alvarez, client manager and principal geologist, to lead the office. Both are recognized experts in the field and will direct and deliver the company’s
- [U.S. Manufacturer Comes Back From The Ashes Honors First Responders While Breaking Ground For New Facility](https://www.rosica.com/2014/08/14/u-s-manufacturer-comes-back-from-the-ashes-honors-first-responders-while-breaking-ground-for-new-facility/) - Rustic Crust, leading manufacturer of organic and all-natural pizza crust and sauce, today honored the New Hampshire Police, Fire & EMS Foundation, a non-profit organization committed to supporting firefighters, police officers and emergency medical service personnel, for its statewide contributions. The event coincided with the ground-breaking of a new Rustic Crust and American Flatbread frozen
- [Mercury Media Names Andrew McLean Chief Executive Officer Industry Leader Brings Experience and Track Record](https://www.rosica.com/2014/09/22/mercury-media-names-andrew-mclean-chief-executive-officer-industry-leader-brings-experience-and-track-record/) - Mercury Media, the largest independent full-service performance media company in the U.S., has named Andrew McLean Chief Executive Officer. Widely recognized for his leadership of media agencies and client focused operations, McLean brings over 25 years of strategic marketing and media experience to Mercury. “Andrew is the ideal individual to lead our future efforts,”
- [T&M Associates Member Of Joint Venture Team Awarded $600 Million Fema Contract For Flood and Other Risk Data Services](https://www.rosica.com/2015/01/15/t-m-associates-member-of-joint-venture-team-awarded-600-million-fema-contract-for-flood-and-other-risk-data-services/) - T&M Associates, a leading national engineering, environmental services and consulting firm, announced today it is part of a joint venture team awarded a five-year contract from the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA). T&M is part of the Compass PTS joint venture team that includes AECOM, CDM Federal Programs Corporation, Halff
- [DermWORX Supports Troops With Donation To Soldiers' Angels](https://www.rosica.com/2014/11/21/dermworx-supports-troops-with-donation-to-soldiers-angels/) - Provides Topical Relief to Soldiers Stationed in Harsh Climate and Conditions DermWORX, a New Jersey based company that provides premium, non-prescription dermatology products to clinicians and their patients, announced its donation of a topical anesthetic to Soldiers Angels. The non-profit organization provides aid and comfort to the men and women of the United States Army,
- [Celebrity Moms Star in Exergen TemporalScanner's Game Time Temperature" Contest For Fall and Winter Sports Broadcasts](https://www.rosica.com/2014/11/20/celebrity-moms-star-in-exergen-temporalscanners-game-time-temperature-contest-for-fall-and-winter-sports-broadcasts/) - Exergen Corporation is placing the spotlight on its TemporalScanner thermometer by sponsoring Westwood Ones NFL, and Sports USA's NFL and NCAA football radio broadcasts, as well as Performance Radio Network's NASCAR Racing events. The radio spots recorded by high profile moms remind consumers that the TemporalScanner is a fast, accurate and non-invasive tool for identifying
- [PDI Sani-Hands Instant Sanitizing Wipes the Editor's Choice](https://www.rosica.com/2014/11/25/pdi-sani-hands-instant-sanitizing-wipes-the-editors-choice/) - "Surgical Products Magazine featured the PDI Sani-Hands® Instant Sanitizing Wipes in the “Editor’s Choice” section of its November/December 2014 issue http://postimg.org/image/aydclnsi7/Tweet
- [5 Ways Nonprofits Can Use AI to Improve Donor Engagement in 2026](https://www.rosica.com/2025/12/18/5-ways-nonprofits-can-use-ai-to-improve-donor-engagement-in-2026/) - Learn how healthcare organizations can improve patient acquisition in 2026 through search, video, website optimization, and partnerships.
- [AI Trends Changing the Future of Animal Health Care Marketing and PR](https://www.rosica.com/2026/01/05/ai-trends-changing-the-future-of-animal-health-care-marketing-and-pr/) - Discover how AI is transforming animal health PR, improving client communication, content creation, and operational efficiency for veterinary practices
- [4 Strategies to Strengthen Your Nonprofit’s Positioning and Messaging in 2026](https://www.rosica.com/2026/01/08/4-strategies-to-strengthen-your-nonprofits-positioning-and-messaging-in-2026/) - Strengthen your nonprofit’s positioning and messaging in 2026 with clear mission focus, differentiation, thought leadership, and mission-aligned creators.
- [How PR Can Help Nonprofits Improve SEO and Online Reputation Management in 2026](https://www.rosica.com/2026/01/14/how-pr-can-help-nonprofits-improve-seo-and-online-reputation-management-in-2026/) - SEO in 2026 requires PR, AI search strategy, and credibility. Learn how nonprofits can improve rankings, trust, and visibility through integrated PR.
- [How to Boost LinkedIn Performance in 2026](https://www.rosica.com/2026/01/16/how-to-boost-linkedin-performance-in-2026/) - LinkedIn’s 2026 algorithm favors thought leadership, clarity, conversation, and short-form video. Learn how marketing and PR pros should optimize posts.
- [Why Crisis Communications PR will be Critical for K-12 Schools in 2026](https://www.rosica.com/2026/01/20/why-crisis-communications-pr-will-be-critical-for-k-12-schools-in-2026/) - Public schools face rising political, reputational, and safety risks. Learn why crisis communications is essential for K-12 trust and leadership in 2026.
- [How Meta’s 2026 Updates will Shape Organic and Paid Social Media Performance](https://www.rosica.com/2026/01/22/how-metas-2026-updates-will-shape-organic-and-paid-social-media-performance/) - Meta’s 2026 updates favor faster hooks, creative diversification, and automation. Learn how marketers and PR teams can adapt social and paid strategies.
- [Why Media Training Has Become an Imperative for Education Nonprofits in 2026](https://www.rosica.com/2026/01/30/why-media-training-has-become-an-imperative-for-education-nonprofits-in-2026/) - Media training helps education nonprofits protect trust, strengthen leadership, and communicate clearly under scrutiny in today’s high-stakes environment.
- [2026 Social Media Strategies for Healthcare Nonprofits](https://www.rosica.com/2026/02/02/2026-social-media-strategies-for-healthcare-nonprofits/) - How healthcare nonprofits can use social media in 2026 to build trust, engage stakeholders, and reinforce mission, impact, and authority.
- [Crisis Communications for Healthcare Product Recalls](https://www.rosica.com/2026/02/04/crisis-communications-for-healthcare-product-recalls/) - Healthcare product recalls demand fast, empathetic crisis comms. Learn how preparation protects patient safety, credibility, and long-term trust.
- [TikTok Tips: What Nonprofits and For-profits Need to Know in 2026](https://www.rosica.com/2026/02/10/tiktok-tips-what-nonprofits-and-for-profits-need-to-know-in-2026/) - TikTok’s 2026 trend forecast reveals why authenticity, search behavior, and emotional ROI now drive discovery, trust, and engagement.
- [How Universities and Private and Charter Schools Can Rank Higher in AI Search](https://www.rosica.com/2026/02/12/how-universities-and-private-and-charter-schools-can-rank-higher-in-ai-search/) - Higher ed institutions must optimize PR, SEO, and structured content to rank in AI search summaries and influence student decision-making.
- [AI for Nonprofits: When and How to Use it… and Not](https://www.rosica.com/2026/02/17/ai-for-nonprofits-when-and-how-to-use-it-and-not/) - AI is transforming nonprofits. Learn when to use it for efficiency and when human oversight is essential to protect trust and mission.
- [LinkedIn Thought Leadership Tips for 2026](https://www.rosica.com/2026/02/23/linkedin-thought-leadership-tips-for-2026/) - Learn how strategic LinkedIn thought leadership drives engagement, builds authority, and delivers measurable results for organizations and SMEs for 2026 growth.
- [National PR Agency Leader, Chris Rosica, to Present at NTEN Conference](https://www.rosica.com/2026/02/25/national-pr-agency-leader-chris-rosica-to-present-at-nten-conference/) - Ethical AI session at NTC: Chris Rosica and Bethany Friedlander share practical tips to help nonprofits optimize content and preserve authenticity
- [How Earned Media Builds Authority for Nonprofits](https://www.rosica.com/2026/03/02/how-earned-media-builds-authority-for-nonprofits/) - Earned media builds nonprofit authority, strengthens trust, and drives donations by increasing visibility across AI search, news coverage, and digital platforms.
- [The 2026 Influencer Marketing Playbook for Nonprofits](https://www.rosica.com/2026/03/10/the-2026-influencer-marketing-playbook-for-nonprofits/) - Influencer marketing helps nonprofits build trust, expand reach, and turn awareness into measurable action through aligned creator partnerships.
- [Nonprofit PR Agency Rosica Communications Wins 2026 Mercury Award for National Britebound Program](https://www.rosica.com/2026/03/18/nonprofit-pr-agency-rosica-communications-wins-2026-mercury-award-for-national-britebound-program/) - Rosica Communications has earned a 2026 Mercury Excellence Award in the Publicity category for its national program with Britebound.
- [Thematic Thought Leadership: How Organizations Shape Conversations, Not Just Join Them](https://www.rosica.com/2026/03/25/thematic-thought-leadership-how-organizations-shape-conversations-not-just-join-them/) - The difference between being seen and being sought after comes down to the structure of your communications and PR strategies and tactics.
- [How AI is Reshaping Marketing and PR Via LinkedIn B2B Marketing](https://www.rosica.com/2026/04/01/how-ai-is-reshaping-marketing-and-pr-via-linkedin-b2b-marketing/) - According to LinkedIn, 95% of B2B marketers use AI at least weekly, and 65% use it daily, showing just how rapidly this shift to automation is unfolding.
- [Rosica Communications Recognized in O’Dwyer’s 2026 PR Firm Rankings](https://www.rosica.com/2026/04/30/rosica-communications-recognized-in-odwyers-2026-pr-firm-rankings/) - Rosica Communications is proud to be recognized by O’Dwyer’s for the 35th consecutive year in its leading PR firm annual rankings.
- [How Organizations Can Strengthen Social Media Visibility Through “Social Search”](https://www.rosica.com/2026/05/14/how-organizations-can-strengthen-social-media-visibility-through-social-search/) - Social search is the practice of using social media channels to search for and discover information instead of relying on traditional search engines.
- [What Federal Education Funding Cuts Mean for Public Schools and What They Must Do Next](https://www.rosica.com/2026/04/14/what-federal-education-funding-cuts-mean-for-public-schools-and-what-they-must-do-next/) - The Trump Administration’s FY 2027 budget proposal includes about $8.5 billion in cuts to K-12 education. Here are immediate steps public schools should take.
- [How Nonprofits Can Tailor Video Content for Various Digital Platforms](https://www.rosica.com/2026/05/07/how-nonprofits-can-tailor-video-content-for-various-digital-platforms/) - A video marketing strategy strengthens awareness and increases engagement. Here are platform-specific tips for nonprofits' video content.
- [Chris Rosica Featured in District Administration](https://www.rosica.com/2026/05/12/chris-rosica-featured-in-district-administration/) - Chris Rosica, CEO of Rosica Communications, authored a piece for District Administration, examining how public schools must adapt their comms strategies.
- [5 Signs Your Organization Needs to Update Its Positioning and Messaging](https://www.rosica.com/2026/05/05/5-signs-your-organization-needs-to-update-its-positioning-and-messaging/) - Positioning and messaging shape how key stakeholders perceive an organization. There are several indicators that a “story” needs to be made more current.
- [Noble Biomaterials Appoints John Way Director of Global Military & Medical Sales](https://www.rosica.com/2007/02/23/noble-biomaterials-appoints-john-way-director-of-global-military-medical-sales/) - Noble Biomaterials, Inc. is pleased to announce that Lt. Col. John R. Way, USMCR has been appointed as Director of Military and Medical Sales. In this capacity, he will be responsible for marketing the company’s silver technology X-Static® in the military and medical markets. Previously, he was with PNC bank, N. A. specializing in energy
- [Hospital Food Trays Carry More Than Jello...](https://www.rosica.com/2007/02/27/hospital-food-trays-carry-more-than-jello/) - New Study Finds Deadly Bacteria on Not-So-Obvious Hospital Equipment A recent study commissioned by EquipSystems, a leading hospital equipment management company, found dangerous levels of antibiotic-resistant bacteria, yeasts and fungi on common, high-traffic hospital equipment, items that can be frequently overlooked in standard disinfection practices. The study, which was completed in an actual hospital setting,
- [Leading Oregon Grower Introduces National Sales Team](https://www.rosica.com/2007/03/02/leading-oregon-grower-introduces-national-sales-team/) - Yule Tree Farms, a leading nursery and one of the major Christmas tree growers in the United States, is excited to announce the newest members of its national sales team. John Casey of John Casey Horticultural Sales will spearhead the sales effort in the Northeast region while Rick Miller of Wholesale Horticulture, oversees New England.
- [Chris Rosica Speaks at Boys & Girls Clubs' Annual Area Council Meeting](https://www.rosica.com/2007/03/05/chris-rosica-speaks-at-boys-girls-clubs-annual-area-council-meeting/) - Convincing the media to cover your story takes advance planning as well as understanding media professionals' needs when covering news. Clever angles or "news hooks" can reel in reporters and convince them to deliver your message. As and advocate of cause marketing, Rosica Strategic Public Relations' CEO, Christopher Rosica, leads by example. "Embracing a cause
- [Kids Skate Through the Seasons on Extendable No-Lace Skates](https://www.rosica.com/2007/01/17/kids-skate-through-the-seasons-on-extendable-no-lace-skates/) - Rollerblade® Creates Adjustable Children’s Skate with One-Pull Closure System This spring, Rollerblade will introduce a children’s skate designed to save parents money while keeping kids fit and active. The Micro II Total Fit SystemTM (TFS) makes putting on a skate quick and easy, while providing more support than laces or buckles alone. With the turn
- [Pay-for-Play Infiltrates Television News](https://www.rosica.com/2007/03/21/pay-for-play-infiltrates-television-news/) - By Chris Rosica A free press is one of the greatest gifts our American way of life offers. Protected by the First Amendment, freedom of the press is a truly uncommon privilege that many governments, even democracies, don’t espouse. Unbeknownst to a well-informed yet unsuspecting public, there is a real threat to our free press
- [Clothing Allows Military Personnel to Wear "First-Aid" Kit to Battle](https://www.rosica.com/2007/03/22/clothing-allows-military-personnel-to-wear-first-aid-kit-to-battle/) - New Flame Resistant, Anti-Microbial Gear Protects Our Soldiers Today’s soldiers are all too familiar with Improvised Explosive Devices (IED) – a terrorist attack, such as road side bombs that cause numerous injuries and deaths of both civilians and military personnel. Because of this threat, the armed forces have implemented the Flame Resistant Organizational Gear (FROG)
- [FDA Approves Chlorascrub(TM) Swab Skin Antiseptic for Inclusion in Kits](https://www.rosica.com/2007/03/29/fda-approves-chlorascrubtm-swab-skin-antiseptic-for-inclusion-in-kits/) - PDI®, the leader in wet wipe infection prevention, education and patient care announces the approval of Chlorascrub™ Swab, the first and only 3.15 percent Chlorhexidine Gluconate (w/v) and 70 percent Isopropyl Alcohol (v/v) pre-injection skin antiseptic for inclusion in kits. Recognizing the need for clinicians to have the convenience of kits for a variety of
- [Johan Santana to Endorse J.R. Watkins Apothecary Liniment](https://www.rosica.com/2007/04/10/johan-santana-to-endorse-j-r-watkins-apothecary-liniment/) - Johan Santana, Minnesota Twins’ All Star pitcher and two-time recipient of the Cy Young Award, has just announced his endorsement of J.R. Watkins Apothecary Red Liniment. Red Liniment was the very first product sold by J. R. Watkins in 1868. Red Liniment is made with natural camphor, an FDA approved counterirritant that has been trusted
- [New Liz Claiborne Home Area Rugs Offer Whimsey Exotica Underfoot](https://www.rosica.com/2007/04/11/new-liz-claiborne-home-area-rugs-offer-whimsey-exotica-underfoot/) - Walk on fields of primary-colored posies, trapse a landscape of earth-tone stripes or wiggle your toes among softly shaded geometrics: It’s all possible with new Liz Claiborne area and accent rugs from Nourison. This is the first time area rugs have been added to the Liz Claiborne Home Collection, which includes an array of products
- [Preserving your Wedding Gown or Restoring a Family Heirloom?](https://www.rosica.com/2007/07/30/preserving-your-wedding-gown-or-restoring-a-family-heirloom/) - SOME FREQUENTLY ASKED QUESTIONS—AND ANSWERS—THAT EVERY BRIDE NEEDS TO KNOW Your big day has come and gone but a lifetime of memories begins as soon as you review the wedding photographs. Your bridal gown—selected painstakingly to reflect your personal style and taste—should also be given the care it deserves to live on, not only in
- [The Oldest Family-Owned Religious Publisher Celebrates Anniversary in 2007](https://www.rosica.com/2007/08/06/the-oldest-family-owned-religious-publisher-celebrates-anniversary-in-2007/) - 2007 marks the 175th anniversary of William H. Sadlier, Inc., the oldest family-owned and family-operated publisher of religious education books in the United States. Founded in 1832 by two brothers, Denis and James Sadlier, today the company is also owned and led by two brothers from the same remarkable family. Known to many in the
- [French Bistro Flexes its Mussels](https://www.rosica.com/2007/08/07/french-bistro-flexes-its-mussels/) - Metro Marche, the hip mid-town French Bistro located at Port Authority, just gave the city a dozen more reasons to come for dinner. They are currently featuring an international mussel menu of twelve new mussel dishes from cultures around the globe. Just in time for summer, this fresh seafood menu boasts Indian, Thai, Portuguese, Spanish,
- [Young Adult Winners Announced for 2007 Caring Awards](https://www.rosica.com/2007/10/11/young-adult-winners-announced-for-2007-caring-awards/) - Winners to be Inducted Into Hall of Fame for Caring Americans Washington, D.C. – Senator Robert J. Dole, Chairman of the Board of Trustees and Val J. Halamandaris, Founder and Executive Director of the Caring Institute announce the 2007 National Caring Award Young Adult winners. These awards are bestowed annually upon the most caring youth
- [EPA Accepts Two-Minute Kill Claim for Germicidal Wipes](https://www.rosica.com/2007/02/28/epa-accepts-two-minute-kill-claim-for-germicidal-wipes/) - Tests Prove Wipes Kill Four Additional Microorganisms PDI®, the Healthcare Division of Nice-Pak Products, Inc., recently received EPA acceptance to reduce the overall contact time on its Super Sani-Cloth® Germicidal Disposable Wipe from five to two minutes. In addition to killing 18 microorganisms including MRSA (Methicillin Resistant Staphylococcus aureus) and Salmonella, the wipes now kill
- [Good Things Come in Small Packages](https://www.rosica.com/2007/01/22/good-things-come-in-small-packages/) - Collapsible Colander Saves Space in the Kitchen Because kitchen storage is usually scarce, all kinds of accessories inevitably end up on the cook’s countertop, producing clutter and disorganization. With this problem in mind, TELEBrands now offers the Flat Fold™ Colander, innovatively designed for durability, portability and easy storage. Because large pots, pans and awkwardly-shaped colanders
- [United Way of Essex and West Hudson Kicks Off 2007 Celebrity Read Program](https://www.rosica.com/2007/01/24/united-way-of-essex-and-west-hudson-kicks-off-2007-celebrity-read-program/) - "Help a Child Explore the World Through Reading" The 17th season of United Way of Essex and West Hudson’s popular Celebrity Read program begins on Tuesday, February 6, and will continue through Thursday, February 28. Celebrity Read, created in 1990 and designated a “Local Legacy” by the Library of Congress, celebrates the rich and diverse
- [Cleaner Hands, Cleaner Kids](https://www.rosica.com/2006/12/06/cleaner-hands-cleaner-kids/) - From The Tennessean Fiona Soltes December 4, 2006 Not much is stickier -- or potentially more germy -- than a child's hand. And since meals are often taken on the go, and kids don't always wash up, the potential for getting sick from those germs intensifies. Nice-Pak Products Inc. comes to the rescue with Sani-Hands
- [Rosica Made Amos "Famous." - A Client For 24 Years](https://www.rosica.com/2006/08/30/rosica-made-amos-famous-a-client-for-24-years/) - Rosica Made Amous "Famous"... A Client For 24 Years Excerpted From PR Week Rosica made Amos "Famous". John Rosica was the national promotion director for RCA Records when he met Wally Amos, a former agent with William Morris, known for his homemade cookies. Rosica started working for Amos’ company (now owned by Keebler), and then
- [New Calvin Klein Area Rugs Create Warm Weather Welcome](https://www.rosica.com/2007/03/13/new-calvin-klein-area-rugs-create-warm-weather-welcome/) - The calendar still says “winter,” but consumers can usher in the best parts of spring with dramatically different Calvin Klein area rugs by Nourison. The graceful branches of a willow tree, a delicate flourish of white blossoms combine with hand-carved accents and shimmering surface textures to imbue even the simplest rooms with an air of
- [Super Bowl of Super Bugs](https://www.rosica.com/2007/04/24/super-bowl-of-super-bugs/) - Simple Hand and Surface Sanitizing Practices Can Limit Antibiotic-Resistant Infections at the Gym If you’re an athlete, you should know you have a better chance than average of contracting a skin infection that is resistant to most antibiotics and can prove fatal under certain circumstances. Simple practices, such as wiping down equipment and using disinfecting
- [Shirley bakery thrives in the Zone](https://www.rosica.com/2007/04/17/shirley-bakery-thrives-in-the-zone/) - from Newsday By Keiko Morris Shirley bakery thrives in the Zone Government grants, utility discounts, tax rebates help muffin company remain on LI - at least for now BY KEIKO MORRIS From his perch above the baking operation, Michael Petrucelli narrated the unrelenting march of banana nut muffins, as thousands of the bumpy brown spheres
- [Extreme Home Makeovers Without Going to Extremes](https://www.rosica.com/2007/04/26/extreme-home-makeovers-without-going-to-extremes/) - Think an “extreme makeover” for your home has to include sledgehammers and a general contractor? Well, interior design does not always mean knocking down walls. Changing a few select items can bring new color and texture into an existing space – just the thing needed to brighten, lighten and transform any room in your home.
- [Pilot Searches for a Cause](https://www.rosica.com/2007/04/27/pilot-searches-for-a-cause/) - In the limelight since he was 12, 23-year-old Jamail Larkins feels he should use his high profile for mankind’s betterment. Jamail has become increasingly interested in the need for organ donors, specifically among African Americans. As an official ambassador for the Federal Aviation Administration, Larkins would like to eventually see an organ donor box printed
- [FAA ambassador wows at elementary school, kicks off ERAU project at middle school](https://www.rosica.com/2007/10/25/faa-ambassador-wows-at-elementary-school-kicks-off-erau-project-at-middle-school/) - from Hometown News October 12, 2007 DAYTONA BEACH -- At 23, Embry-Riddle Aeronautical University graduate Jamail Larkins has already accomplished more than most people twice his age. But, because he credits his role models for his career as a show pilot, he decided three years ago to give back. And he's been doing it ever
- [Quick Changes Hold Key to Cozy Winter Living](https://www.rosica.com/2007/10/26/quick-changes-hold-key-to-cozy-winter-living/) - Rugs, Accessories and Color Put Home in Warm-up Mode for Winter As the temperatures drop, the sisal matting and blue and white slipcovers—just perfect for summer—might soon make your living space seem more like a chilly porch than a warm, inviting place to end your day. With a few simple decorating techniques, that summertime motif
- [Breast Cancer Awareness Month at Gilda's Club](https://www.rosica.com/2007/10/24/breast-cancer-awareness-month-at-gildas-club/) - Every October, Gilda’s Club Northern New Jersey recognizes National Breast Cancer Awareness Month with lectures by breast health experts from local hospitals and a National Mammography Day event. Please join us on Friday, October 19th from 11a.m. – 2p.m. for our National Mammography Day event – a day to learn about the importance of Mammograms
- [Don't Rub It In](https://www.rosica.com/2007/10/23/dont-rub-it-in/) - Research Shows Simple Friction Reduces Chances of Spreading Deadly Staph Infections Multiple drug-resistant organisms (MDROs) are on the upswing across the country. According to a recent study, diseases such as methicillin-resistant Staphylococcus aureus (MRSA) are responsible for tens of thousands of deaths per year and are slowly but surely making their way from hospitals to
- [Smart Portion Muffins- A Delicious and Healthy Choice](https://www.rosica.com/2007/05/09/smart-portion-muffins-a-delicious-and-healthy-choice/) - Uncle Wally’s, the #1 branded in-store bakery muffin company, founded by cookie entrepreneur Wally “famous” Amos, manufactures a broad selection of nutritious gourmet and home style muffins. Now they have an answer for health-conscious consumers who also want great taste and quality: Smart Portion Muffins and Smart Portion Brownie Cups. Made with whole grains, they
- [New Home-Styled Muffins from Wally "Famous" Amos](https://www.rosica.com/2007/05/04/new-home-styled-muffins-from-wally-famous-amos/) - Move over bagels. Don’t even think about dunking those donuts. There’s a new muffin in town. Uncle Wally’s, the popular gourmet and wholesome muffin company founded by Wally Amos (of cookie fame), is introducing the nation’s first and ONLY slice-and-bake muffin. Uncle Wally’s Oven Luv’n Muffins are now available in select supermarkets throughout the country,
- [Downtown Pick-Me-Up](https://www.rosica.com/2007/10/18/downtown-pick-me-up-2/) - New York’s Largest Couture Cleaning Service Extends Pick-Up and Delivery Service to Lower Manhattan Hallak Cleaners, the nation’s leading couture cleaning service located on New York’s Upper East Side, recently expanded its free pick-up and delivery service to six times a week in Lower Manhattan. This includes the neighborhoods south of 40th Street, including Chelsea,
- [The Silver Bullet Against Deadly Staph Infection ISN'T Just an Antibiotic](https://www.rosica.com/2007/10/19/the-silver-bullet-against-deadly-staph-infection-isnt-just-an-antibiotic/) - Silver Thread Fights the Transfer of MRSA For centuries, silver has been acknowledged as having curative powers including the ability to kill dangerous bacteria. Today, there are few bacteria more dangerous than methicillin-resistant Staphylococcus aureus (MRSA). A new study shows 19,000 deaths were directly linked to these superbugs in 2005 alone. X-STATIC® silver fiber is
- [Local Supermarket Wipes Away Germs](https://www.rosica.com/2007/05/08/local-supermarket-wipes-away-germs/) - Giant Food Stores Offer Convenient and Effective Way to Protect Customers from Germs The need to fend off the potential of getting sick from germs is not only prevalent during the nine weeks in winter that is considered “flu season” but all year-round. While hand washing is always the first line of defense to prevent
- [High Performance Skates for Low Impact Athletes](https://www.rosica.com/2007/06/19/high-performance-skates-for-low-impact-athletes/) - Minimize the Stress, Maximize the Workout Stress fractures, sprains, swollen joints and back pain are common inconveniences in the sports world. To combat these nuisances and still provide the avid fitness enthusiasts with a challenging regimen, athletes – specifically runners and cyclists – have turned their attention to in-line skating. Fitness experts know the sport
- [Boxing Legends, Mayor and Kids Kick-Off Grand Opening of State-of-the-Art Community Center](https://www.rosica.com/2007/06/20/boxing-legends-mayor-and-kids-kick-off-grand-opening-of-state-of-the-art-community-center/) - The Club House to feature Boxing Ring, Recording Studio, Computer Training & Graphics Design and Dance & Exercise Studio WHO: More than 100 Newark kids; Boxing legends Larry Holmes, Joe Frazier, Michael Spinks and others; Boxing Promoter Don King; Newark Mayor Cory A, Booker; Newark Housing Authority Executive Director Keith Kinard; Dignitaries; Weequahic Marching Band
- [Who Ya Gonna Call? Go-Duster!](https://www.rosica.com/2007/07/20/who-ya-gonna-call-go-duster/) - New Cleaning Device Makes Housework Fun and Easy Cleaning is a chore we all dread but need to keep up with. But, thanks to GoDuster™, the battery powered duster from TELEBrands Corp., cleaning just got a little faster, a lot easier -- and more fun! Invented by a Florida teacher, GoDuster has a rotating brush
- [Amos Seeks Fame with Muffins](https://www.rosica.com/2007/07/19/amos-seeks-fame-with-muffins/) - from the Los Angeles Times By Jaymes Song, The Associated Press July 13, 2007 KAILUA, HAWAII — Wally Amos will always be famous, even though he can't call himself that anymore. The man who created the Famous Amos cookie empire three decades ago and eventually lost ownership of the company — as well as the
- [Hawthorne Teen Named NJ Youth of the Year](https://www.rosica.com/2007/06/15/hawthorne-teen-named-nj-youth-of-the-year/) - Eamon Bencivengo, a 12-year member of the Boys & Girls Club of Hawthorne, New Jersey, has been named the Youth of the Year for the State of New Jersey by Boys & Girls Clubs of America (BGCA). Eamon will receive $20,000 from Wal-Mart, a $1,000 scholarship from the Reader’s Digest Foundation, plus a chance to
- [Hit Parade Hall of Fame Counts on Fans](https://www.rosica.com/2007/06/12/hit-parade-hall-of-fame-counts-on-fans-2/) - As of June 1, 2007, nearly 30,000 fans have cast their votes for their favorite recording artists from 1950 to 1975, half of the votes came from Europe. Each of the nominees are required to have at least two top ten hits, singles and/or album of any genre. Voting began in late March 2007 upon
- [Get Hooked on Purse Hooks](https://www.rosica.com/2007/05/30/get-hooked-on-purse-hooks/) - Keep Your Purse off the Floor—Fashionably! With the money women invest in handbags, the last place they should rest is on the floor. TELEBrands, the company that brought you StickUp Bulb® and Doggy Steps®, introduces the Hollywood Purse Hook® – a revolutionary way to keep your handbag securely off the ground. Position one end on
- [Join MarketingTool.com](https://www.rosica.com/2007/05/25/join-marketingtool-com/) - http://www.marketingtool.com
- [The New X-Factor in Burn Care](https://www.rosica.com/2007/05/14/the-new-x-factor-in-burn-care/) - Addition to Wound Healing, Product Line Comes in T-Shirt Form SilverSeal® X-Shirt®, the latest innovation introduced by Noble Biomaterials, Inc is the first medical grade T-shirt of its kind. The T-shirt is made of 90% cotton and 10% X-Static® silver fiber and is latex free. The SilverSeal X-Shirt is used in the management of wounds
- [New Community Center Gets Youths Off Streets and in the Ring](https://www.rosica.com/2007/06/22/new-community-center-gets-youths-off-streets-and-in-the-ring/) - from The New York Times June 22, 2007 By ETHAN WILENSKY-LANFORD NEWARK, June 21 — The fight was brief. The mayor of Newark, Cory A. Booker, floated like a butterfly, bouncing around a bit in oversized gloves. But it was 14-year-old Shakor Jackson who stung like a bee. “When I hit him with the hook,
- [Tommy, Can You Hear Me?](https://www.rosica.com/2007/08/01/tommy-can-you-hear-me/) - New Headphones Detect Hearing Loss and Monitor Listening Levels A recent article in The New York Times focused on the rise of hearing loss in baby boomers. As part of the first “rock ‘n’ roll generation,” boomers were the first demographic to grow up listening to loud music in concerts and on personal stereo systems.
- [Smart Lunch Box Idea from a Smart Cookie](https://www.rosica.com/2007/07/31/smart-lunch-box-idea-from-a-smart-cookie/) - Offer Kids a Delicious and Healthy Back-to-School Treat Uncle Wally’s, the #1 branded in-store bakery muffin company, founded by cookie entrepreneur Wally “famous” Amos, has the perfect answer to the question of what “goody” to pack in the school or work lunch box: Smart Portion Muffins and Smart Portion Brownie Cups. Made with whole grains,
- [Magic of Oregon's Famed Willamette Valley Produces New Breed of Evergreen](https://www.rosica.com/2007/07/23/magic-of-oregons-famed-willamette-valley-produces-new-breed-of-evergreen/) - Long after the pioneers of the Oregon Trail, one group of innovative farmers have become the new pioneers of the famed and fertile Willamette Valley searching for ways to best utilize Oregon’s natural resources. Yule Tree Farms, creators of the world’s first designer Christmas tree, have recently perfected the Oregon’s Noble Vintage® Live, the newest
- [Preventing Infections Together](https://www.rosica.com/2007/08/09/preventing-infections-together/) - Leading Manufacturer of Disinfecting Hand and Surface Products Introduces Major Initiative to Reduce HAIs PDI®, the leader in wet wipe infection prevention, education and patient care, has announced the formation of a new program aimed at assisting hospitals to comply with hand and surface sanitization in an effort to reduce the spread of healthcare-acquired infections
- [Role Reversal- Becoming a Parent for your Aging Parent](https://www.rosica.com/2007/08/10/role-reversal-becoming-a-parent-for-your-aging-parent/) - Advice for the Adult Children of Retiring Baby Boomers This year the oldest of America's 77 million baby boomers are beginning their retirement years. Now the adult children of these boomers are becoming parents for their parents, doing the research to find the best healthcare options to care for them. To help the adult children
- ["Greening" the Christmas Tree Industry](https://www.rosica.com/2007/08/16/greening-the-christmas-tree-industry/) - On Tuesday, August 28, a news conference will be held at the Oregon State Department of Agriculture in Salem to announce the Coalition of Environmentally-Conscious Growers and a tree grower’s certification that is sure to become a trend throughout agriculture. The purpose is to educate the public on the importance of living trees and promote
- [Christmas Tree Growers Announce "Coalition of Environmentally-Conscious Growers"](https://www.rosica.com/2007/08/23/christmas-tree-growers-announce-coalition-of-environmentally-conscious-growers/) - Two Oregon Tree Farmers are Charter Members to Make an Environmental Difference The nation’s largest and fifth largest Christmas tree farms are announcing the newly formed Coalition of Environmentally-Conscious Growers, to educate the public on the importance of live trees and promote environmentally-sound growing practices. Holiday Tree Farms, Inc., of Corvallis, Oregon and Yule Tree
- [Nice-Pak Products Appoints John Inwright Executive VP, Commercial Division](https://www.rosica.com/2007/08/24/nice-pak-products-appoints-john-inwright-executive-vp-commercial-division/) - Nice-Pak Products, Inc. is pleased to announce that John Inwright has joined the company as Executive Vice President for the Commercial Division. Inwright brings over 30 years of operational and supply chain experience in the foodservice and hospitality industries. Mr. Inwright previously worked at U.S. Foodservice as Chief Procurement Officer for Monarch Foods. He held
- [The Future is Now](https://www.rosica.com/2007/08/27/the-future-is-now-2/) - From Digital Games to Music Downloads, Online Advertising Opportunities Continue to Expand Online advertising is changing the rules of engagement within the advertising industry. As more and more companies question their current marketing mix, expenditures and return on investment, online advertising gains power and pull. Here, industry expert Mike Ferranti, chief executive officer of New
- [Fake Christmas trees erode the live-cut Oregon tree market](https://www.rosica.com/2007/08/28/fake-christmas-trees-erode-the-live-cut-oregon-tree-market/) - Associated Press - August 28, 2007 9:05 AM ET SALEM, Ore. (AP) - Oregon officials say over the past decade, fake Christmas trees, most of which are manufactured in China, have eroded the live cut tree market. They say real cut trees are not deforested but rather farm-raised and replanted annually. Oregon is the country's
- [Rug Manufacturer Introduces Eco-Friendly Line](https://www.rosica.com/2007/08/29/rug-manufacturer-introduces-eco-friendly-line/) - Locally-Grown Organic Wool & Cotton Fibers are Key Ingredients in Highly-Stylized New Collection There’s little doubt the world is shrinking. Produce gown in Central America appears in our local supermarkets days after being picked. Every day we depend on customer service centers in India to run our businesses. And this just scratches the surface. As
- [When Bad Things Happen to Good Companies](https://www.rosica.com/2007/08/30/when-bad-things-happen-to-good-companies/) - from New York Enterprise Report September Issue No one wants disaster to occur. But if you are a believer in Murphy’s Law, if it can go wrong it probably will. By: Chris Rosica You may have spent years burnishing your company’s good name and reputation. But remember, all that public respect and goodwill can vanish
- [Shopping for a Good Cause](https://www.rosica.com/2007/09/07/shopping-for-a-good-cause/) - Macy’s Sponsoring Shopping Day for United Way Macy’s is sponsoring a day-long Shop ‘Til You Drop for a Good Cause to benefit the United Way of Essex and West Hudson County on October 13, from 9:00 a.m. to 10:00 p.m. The general public is invited to purchase a special Shop for a Cause Shopping Pass
- [Gilda's Club Staff to Run Half Marathon](https://www.rosica.com/2007/09/11/gildas-club-staff-to-run-half-marathon/) - EFFORT TO RAISE FUNDS FOR CANCER SUPPORT PROGRAM Gilda’s Club Northern New Jersey, located in Hackensack, announced that Mary G. Connolly, Executive Director, of Paramus, and Rachel Gottlieb, Youth Program Manager, of Fort Lee, will be participating in the Newport-Liberty Waterfront Half Marathon on September 23rd in Jersey City to raise money for the Gilda’s
- [Wally Amos & Friends Read It Loud](https://www.rosica.com/2007/09/13/wally-amos-friends-read-it-loud/) - Wally Amos, of cookie fame and founder of Uncle Wally’s Muffin Company, has invited people in the community to join him at the Read it LOUD with Uncle Wally’s read-a-thon to encourage reading aloud to children of all ages. The Read-a-thon will be held on Friday, September 21, 2007 from 9:00 a.m. to 5:00 p.m.
- [New Digital Photo Album Fits in Your Pocket](https://www.rosica.com/2007/09/14/new-digital-photo-album-fits-in-your-pocket/) - New Technology Makes Sharing Memories with Family and Friends Easy Today, our most precious memories are either taking up our computer’s memory, in files too big to e-mail, or being stored on CDs that are gathering dust. Because digital photography has made printed photos, including wallet pictures and photo albums, near obsolete, we’re missing opportunities
- [Vineland Girl to Sing at "Concert for Kids"](https://www.rosica.com/2007/09/17/vineland-girl-to-sing-at-concert-for-kids/) - 12-year-old will Share Stage with The Temptations and The Four Tops On October 17, 2007 at 7:30 p.m., Ali Munoz of Vineland, NJ will join the famous headliners at the annual Concert for Kids to benefit the Boys & Girls Clubs’ Fund-A-Dream program that supports the dreams of kids who have little or no means
- [Hit Parade Hall of Fame Counts on Fans](https://www.rosica.com/2007/09/27/hit-parade-hall-of-fame-counts-on-fans/) - As of October 1, 2007, over 50,000 fans have cast their votes for their favorite recording artists from 1950 to 1975, many of the votes came from Europe. Each of the nominees are required to have at least two top ten hits, singles and/or album of any genre. Voting began in late March 2007 upon
- [Two Trees in One: Just One Click Away](https://www.rosica.com/2007/09/25/two-trees-in-one-just-one-click-away/) - http://www.christmastreeoregon.com/ Get your dual purpose live tree from Oregon online today Nothing brings in the holidays more than a family gathering together to trim their live Christmas tree. Add the smell of a cut tree, ornaments, lights and you have memories that will last forever. Now, Oregon’s Noble Vintage® Live makes it easier to create
- [Boxing legends help Newark launch new community center](https://www.rosica.com/2007/09/24/boxing-legends-help-newark-launch-new-community-center/) - From Newsday 6/21/07 Marian Muhammad acknowledges she once was considered an "at-risk" youth, more by geography than anything else. Growing up in the city's Central Ward, though, she had options that many of Newark's teens do not enjoy today. "When I was growing up, there was a boys' club to go to," she said. "I
- [Hand-Wipe Company Launches Program to Cut Hospital Infection Rates](https://www.rosica.com/2007/09/19/hand-wipe-company-launches-program-to-cut-hospital-infection-rates/) - Professional Disposables International, Inc. (PDI), the leader in wet wipe infection prevention, education and patient care, has announced the formation of a new program aimed at assisting hospitals to comply with hand and surface sanitization in an effort to reduce the spread of healthcare-acquired infections (HAIs). The PIT Crew, short for, "Preventing Infections Together," was
- [Corporate Volunteers Lend a Helping Hand](https://www.rosica.com/2007/09/18/corporate-volunteers-lend-a-helping-hand/) - CORPORATE VOLUNTEERS “LEND A HELPING HAND”TO BUILD HOMES FOR NEWARK FAMILIES What: “Lend a Helping Hand” Week – Volunteers from United Way of Essex and West Hudson Build Homes in Newark Where: Fairmount Avenue, between 14th & 15th Streets, Newark When: Tuesday, September 18; 11:00 a.m. New Jersey is one of the wealthiest states in
- [Boomers Increase Need for Nurses](https://www.rosica.com/2007/10/04/boomers-increase-need-for-nurses/) - from The Lakeland Ledger Wednesday, October 3, 2007 Boomers Increase Need for Nurses By VAL J. HALAMANDARIS In 2006, the first wave of the baby boom generation turned 60. In the very near future, this, the largest generation in history - all 77 million of them - will come into their retirement years. In doing
- [Live Christmas Trees are Good for the Environment](https://www.rosica.com/2007/10/09/live-christmas-trees-are-good-for-the-environment/) - Houston Educational Campaign on Benefits of Real Trees Launches The Coalition of Environmentally-Conscious Growers(TM) recently launched its “Get Real, Go Green” Christmas tree campaign by revealing the following reasons that live Christmas trees benefit the environment: • Christmas trees are grown on a farm like any other crop. For every tree removed from the soil,
- [FAA Ambassador Reminds Kids Dreams Do Come True](https://www.rosica.com/2007/10/03/faa-ambassador-reminds-kids-dreams-do-come-true/) - WHO: 23-Year-Old African American Air Show Pilot WHAT: “The Sky’s the Limit When it Comes to Achieving Your Dreams” Presentation WHERE: Aviation High School, 6770 East Marginal Way South, Building B, Seattle WHEN: Friday, October 5, 2007; 1:30 p.m. Jamail Larkins, a 23-year-old air show pilot, FAA Ambassador and recent ERAU graduate with a 3.9
- [Easy Bake Muffin](https://www.rosica.com/2007/10/15/easy-bake-muffin/) - #1 Branded In-Store Muffin Company Introduces Slice-and-Bake Product Move over bagels. Don’t even think about dunking those donuts. There’s a new muffin in town. Uncle Wally’s, the popular gourmet and wholesome muffin company founded by Wally Amos (of cookie fame), is introducing the nation’s first and ONLY slice-and-bake muffin. Uncle Wally’s Oven Luv’n Muffins are
- [Coats for Kids Press Conference](https://www.rosica.com/2007/10/12/coats-for-kids-press-conference/) - What: Coats for Kids Program Announcement Who: Keith Green, CEO of United Way of Essex and West Hudson; Roger Ocasio, CEO of United Way of North Essex; Essex County Executive representative and other dignitaries; Zoots representative Why: To kick-off season of caring; Distribution of Coats and other garments to the needy Where: Zoots Dry Cleaning
- [Flu Season's on the Way: Be Prepared](https://www.rosica.com/2007/10/10/flu-seasons-on-the-way-be-prepared/) - Easy-To-Use Thermometer Will Make Life Easier, Temperature-Taking More Accurate Flu season will soon be upon us. According to the Centers for Disease Control and Prevention (CDC), flu season in the United States usually ranges from November through March, and sometimes lasts into early spring. If you’re one of the thousands of Americans who may become
- [Mass Retailer Debuts High-Quality Oregon Trees for the 2006 Holiday Season](https://www.rosica.com/2006/11/30/mass-retailer-debuts-high-quality-oregon-trees-for-the-2006-holiday-season/) - High-Quality Christmas Trees Arrive at Home Depot Stores Home Depot stores throughout Arizona, Colorado and Albuquerque, New Mexico have partnered with Yule Tree Farms of Canby, Oregon to provide their customers with the highest quality Douglas and Noble Firs this holiday season. Yule Tree is one of the leading Christmas tree producers in the nation,
- [Creating the Perfect PR Buzz](https://www.rosica.com/2006/11/22/creating-the-perfect-pr-buzz/) - Simple Steps for Promoting Your Company, Products or Services Public relations is an essential marketing tool for any company seeking to raise awareness, promote products and services, and boost sales. In contrast to advertising, public relations tells a story, often produces grassroots word-of-mouth “buzz” and can be extremely cost-effective. As a marketing discipline, public relations
- [Many Struggling to Make Ends Meet](https://www.rosica.com/2006/11/28/many-struggling-to-make-ends-meet/) - By WILLIAM LAMB and JAN BARRY STAFF WRITER The Record Friday, November 24, 2006 After serving turkey to some of the 250 or so patrons of Eva's Kitchen in Paterson on Thursday, Governor Corzine huddled with the program's director, Sister Gloria Perez. "Where do we put money into the system most efficiently?" Corzine wanted to
- [The Perfect Christmas Tree](https://www.rosica.com/2006/12/04/the-perfect-christmas-tree/) - from MSN.com December 1, 2006 MSN Lifestyle gets the expert scoop on how to find it, and how to make it last. Whether you know it or not, Joe Sharp may have grown your last Christmas tree. Sharp is the owner of Oregon’s Yule Tree Farms, one of the five largest tree farms in the
- [Germ Free This Winter? A Show of Hands Please!](https://www.rosica.com/2006/12/11/germ-free-this-winter-a-show-of-hands-please/) - According to the Centers for Disease Control (CDC), only one in six people wash their hands after using the restroom, and it takes just seconds for hands to become contaminated with cold and flu germs. To combat the constant threat of infection this winter, Jean Fleming, R.N. and Infection Control Expert for Nice-Pak Consumer Products,
- [Re-inventing the Light Bulb](https://www.rosica.com/2007/01/02/re-inventing-the-light-bulb/) - Yes, life would be a little easier if you could find your other shoe in the back of the closet, locate the drill in your dark tool shed or actually see to the end of your basement stairwell. But the thought of hiring an electrician, waiting for an estimate and getting a permit is enough
- [Let the Games Begin!](https://www.rosica.com/2007/01/05/let-the-games-begin/) - Mariano and Willie to be Honored at Kick-Off for World Games The World Police & Fire Games are coming to New York in 2011 to coincide with the 10th year remembrance of September 11, 2001. The Olympic-type event will have 15,000-20,000 full-time firefighters and law enforcement personnel from different countries competing in 65 types of
- [Public Relations & Cause Marketing Executive Helps NJ Boys & Girls Clubs Win Best Statewide Organization](https://www.rosica.com/2007/01/15/public-relations-cause-marketing-executive-helps-nj-boys-girls-clubs-win-best-statewide-organization/) - NJ Boys & Girls Clubs was recently awarded two national bests from the national organization – one for Best Marketing Effort and another for State Best Area Council. Chris Rosica, CEO of Rosica Strategic Public Relations, a volunteer who created the NJ Boys & Girls Club Marketing Advisory Board to help bolster the nonprofit’s visibility
- [The Perfect 10](https://www.rosica.com/2007/01/08/the-perfect-10/) - New FOREVER10 Cut Diamond is Brighter and More Reflective A new hearts-and-arrows diamond, The FOREVER10 (www.forever10.com), is now exclusively available at Master IJO Jewelers across the country. Experts consider a diamond’s cut the most important of the 4Cs. Regardless of carat, color or clarity, a poorly cut diamond is lackluster. That’s why the FOREVER10 is
- [Fighting MRSA with the Power of Pure Silver](https://www.rosica.com/2007/01/25/fighting-mrsa-with-the-power-of-pure-silver/) - Methicillin-Resistant Staphylococcus Aureus (MRSA) is a real threat in the U.S. and abroad. It is an antibiotic-resistant skin infection that can ultimately result in death and can be transmitted through human-to-human or surface-to-human contact. It is estimated that 130,000 people are hospitalized each year with MRSA, and that the average cost of treating a patient
- [A Tree for All Seasons](https://www.rosica.com/2007/01/23/a-tree-for-all-seasons/) - Yule Tree Farms introduces the perfect partner for spring tulips, summer impatiens, autumn mums and winter poinsettias. The creators of the world’s first designer Christmas tree has recently designed a tree for all seasons – Oregon’s Noble Vintage® Live, cultivated in Oregon’s fertile Willamette Valley. Grown using Yule Tree Farms’ innovative pot-in-pot system, Oregon’s Noble
- [Cut Through Greasy Dishes](https://www.rosica.com/2007/01/29/cut-through-greasy-dishes/) - from the October 2006 issue of Good Housekeeping To get crusty cookware clean without scrubbing, drop a [TELEBrands'] Grease Bullet tablet ($10 for 12; 800-261-9131; greasebullet.com) into a sink of hot water and soak the items for a half hour. In Good Housekeeping Research Institute tests, pans covered with stuck-on hamburger, mac and cheese, and
- [Women and Heart Disease—A Checklist for Prevention](https://www.rosica.com/2007/01/30/women-and-heart-disease-a-checklist-for-prevention/) - Source: Pomology Although heart disease is the leading cause of death of American women, it doesn’t have to be your destiny. Here are several ways you can take charge of your heart health and lower your risk for heart disease, starting right now. • Quit smoking (or don’t start). Studies show that women who smoke
- [Start Spreading the News to Help Prevent Infection](https://www.rosica.com/2007/02/06/start-spreading-the-news-to-help-prevent-infection/) - Expert Offers Tips on MRSA Prevention It is estimated that 130,000 people are hospitalized each year with Methicillin-Resistant Staphylococcus aureus (MRSA) and that the average cost of treating each patient is in the tens of thousands of dollars. MRSA is an antibiotic-resistant infection can be transmitted through human-to-human or surface-to-human contact, posing a serious threat
- [No Rinse No Kidding](https://www.rosica.com/2007/02/15/no-rinse-no-kidding/) - New Shopping Cart Sanitizing Wipes with No Rinse Technology Nice-Pak, the global leader in pre-moistened wipes, introduces No Rinse Sani-Surface Shopping Cart Sanitizing Wipes, an industry breakthrough that will benefit food retailers and their customers of all ages. Now available to grocery stores nationwide, these shopping cart wipes are the first to be manufactured with
- [Getting the Message Across](https://www.rosica.com/2007/02/07/getting-the-message-across/) - Improved E-mail Service Helps Companies Cut Through the Clutter Spam: It’s every e-mail person’s least favorite word. Eighty percent of all e-mails received today are estimated to be tagged as spam. Marketers are challenged as is the patience of most Internet users. E-mail can be an unusually powerful tool, tapping potential or established customers in
- [Fight Gravity...Without Having Surgery!](https://www.rosica.com/2007/02/16/fight-gravity-without-having-surgery/) - Big earrings, although popular and big in the fashion world, cause big problems for ears. Chandelier earrings and oversized hoops look great but tear earlobes and cause stretching and sagging. To address this common problem, a new product has been developed called EarLift™, an invisible adhesive disc providing instant support for torn, damaged, or stretched
- [Bogged Down Trying to Find Blog Entries About You or Your Company?](https://www.rosica.com/2007/02/20/bogged-down-trying-to-find-blog-entries-about-you-or-your-company/) - Global Internet Marketing Firm Develops BlogTraq™ Software On Monday, December 23, 2006 at 2:36 p.m., a Blogger wrote, “[Company X] is a rip-off. Every time you go into the store, you risk losing more money. Do not trust them.” Every day tens of thousands of web logs are formed where anyone online can write or
- [Come Join a Winning Team](https://www.rosica.com/2007/02/21/come-join-a-winning-team/) - Rosica Strategic Public Relations is a fast growing New Jersey public relations firm specializing in cause related marketing, media relations, Internet marketing and integrated marketing communications. We have an established track record of building campaigns that drive sustained, top-tier media coverage. Rosica is currently seeking remarkable people to join our team as Assistant Account Executives,
- [Prodigious Results from Merging Online and Offline Marketing](https://www.rosica.com/2007/02/22/prodigious-results-from-merging-online-and-offline-marketing/) - By Michael Ferranti CEO, Endai Worldwide & Chris Rosica CEO, Rosica Strategic Public Relations Traditional marketing, including advertising, public relations, merchandising, promotions and direct mail, is undoubtedly being challenged by the dilution of the media mix. Today’s choices include more television stations and shows, more magazines, satellite radio, scores of local newspapers (most losing readership),
- [Bergen County Public Relations Firm Celebrates Silver Anniversary](https://www.rosica.com/2006/11/02/bergen-county-public-relations-firm-celebrates-silver-anniversary/) - Rosica Strategic Public Relations opened its doors in 1980 in a 200-year-old coach house in Ridgewood, New Jersey. The company’s first client was a unique gourmet food company – Famous Amos Chocolate Chip Cookies. The fledgling company dubbed the cookies “gourmet” to whom the highly regarded and now deceased James Beard was heard to say,
- [New Smoking Bans Require More Creativity in Promotions](https://www.rosica.com/2006/11/02/new-smoking-bans-require-more-creativity-in-promotions/) - 10 Tips to Boost Your Business Restaurants and bars are currently facing numerous challenges including a sluggish economy, heightened anxiety among consumers, and newly enacted smoking bans. As a result, restaurateurs worry that their already diminished profit margins may decline further. To help food and beverage establishments stay on top, Chris Rosica, CEO of Rosica
- [Bid "Adieu" to Post-Holiday Blues](https://www.rosica.com/2006/11/06/bid-adieu-to-post-holiday-blues/) - “Go Green” This Christmas Lugging the lifeless family Christmas tree to the end of the driveway each year is not only difficult and messy, but can also be depressing. Yule Tree Farms in Oregon, creators of the “World’s First Designer Christmas Tree,” introduces the remedy to post-Christmas blues. Oregon’s Noble Vintage® Live is a container
- [Good Things Come in Small Packages](https://www.rosica.com/2006/11/06/good-things-come-in-small-packages-2/) - J.R. Watkins Apothecary Natural Body Care Kit for Gift or Travel Great as a gift or for those on the go, J.R. Watkins Apothecary introduces the Natural Body Care Kit containing eight sample sizes of their most popular pampering products. Just like their standard size counterparts, each item is carefully formulated, has the highest quality
- [Marathons Made Easy](https://www.rosica.com/2006/11/07/marathons-made-easy/) - Inline Skating Marathons Take the U.S. by Storm Training and competing for a marathon just became easier and much more fun. In response to the growing popularity of inline skate marathons, Rollerblade is proud to unveil the 2007 Marathon Carbon Series. The line features three new skate models with a redesigned cuff, carbon fiber shell
- [Join Our Winning Team!](https://www.rosica.com/2006/11/07/join-our-winning-team/) - Rosica Strategic Public Relations is a fast growing New York/New Jersey public relations firm specializing in cause related marketing, media relations, Internet marketing and integrated marketing communications. We have an established track record of building campaigns that drive sustained, top-tier media coverage. Rosica is currently seeking remarkable people to join our team as Assistant Account
- [The Power of Pomegranates](https://www.rosica.com/2006/11/09/the-power-of-pomegranates/) - UCLA Study Says Pomegranates Fight Cancer While pomegranates have been used medicinally for thousands of years dating back to ancient Babylonia, in recent months several findings concerning the health benefits of pomegranates have made headlines throughout the world. One such study conducted by researchers at UCLA appeared in the The New York Times. Efficacious and
- [There's No Place Like Home](https://www.rosica.com/2006/11/10/theres-no-place-like-home/) - November is National Home Care and National Hospice Month – Tips from Experts to Help Family Members in Need More than 7.5 million Americans receive daily home-delivered health care from nearly one million caregivers. Each November, the National Association for Home Care and Hospice (NAHC) celebrates National Home Care and National Hospice Month to honor
- [The Oldest Family-Owned Publishing Company Celebrates 175 Years](https://www.rosica.com/2006/11/21/the-oldest-family-owned-publishing-company-celebrates-175-years/) - Sadlier-Oxford, founded in 1832, is pleased to be celebrating 175 years of service. The company publishes materials for grades K-12 to meet the needs of students in public and private schools in the fields of language arts and mathematics. These include Grammar for Writing, the Sadlier Phonics program, the Vocabulary Workshop series and the Progress
- [Turn Your Company Into a Media Event](https://www.rosica.com/2006/11/22/turn-your-company-into-a-media-event/) - Tips from a media expert on how to build the kind of event that will put you in the spotlight By Chris Rosica How many times have you watched the new and seen a small business being featured? Ever wonder how that company got the television cameras to show up at its event? And more
- [Cause Marketing](https://www.rosica.com/2006/10/31/cause-marketing/) - Cause marketing or cause-related marketing is a public relations strategy that forges a strategic alliance between a for-profit company and a non-profit organization (or “cause”). A cause partnership is symbiotic: The non-profit organization benefits from heightened awareness, increased donations, and improved recognition and volunteerism, while the corporate partner improves customer loyalty, employee morale and retention
- [PSE&G Helps Inspire NJ Youth](https://www.rosica.com/2006/11/13/pseg-helps-inspire-nj-youth/) - Boys & Girls Clubs in New Jersey Honor Company’s Community Involvement Recently recognized for its involvement with the Boys & Girls Clubs in New Jersey, PSE&G was honored at the second annual Concert for Kids. For more than 100 years, the company’s commitment to New Jersey has reflected in its many activities promoting the well-being
- [His Agency Made Wally Amos Famous](https://www.rosica.com/2006/08/30/his-agency-made-wally-amos-famous/) - His Agency Made Wally Amos Famous And It Continues To Provide Positive Press For Clients! © Brian O'Rourke Chris Rosica graduated from Johnson & Wales University with an associate’s degree in culinary arts. At the age of nineteen, he started his own consulting business called Hospitality Consultants, Inc. He worked with restaurants on menu planning
- [Agency in the News - Public Affairs Division](https://www.rosica.com/2006/08/30/agency-in-the-news-public-affairs-division/) - Agency in the News Rosica Strategic Public Relations Launches Public Affairs Division Rosica Strategic Public Relations announces the launch of its new Public Affairs practice. This division has already begun developing public affairs campaign strategies for corporations, government agencies, trade associations, coalitions, and non-profit organizations. According to agency CEO Chris Rosica, “As we continue to
- [Ethical SEO and SEM services](https://www.rosica.com/2006/08/28/ethical-seo-and-sem-services/) - Rosica - We are proud to announce that we have expanded our services to include ethical SEO and SEM internet marketing services for our clients as needed. Services include: SEO web design SEO copy writing SEO link popularity building via Hosted Content Social Book marking Blog development and marketing RSS, XML, xHtml, etc Ecommerce (xCart
- [Cause-related Marketing Benefits All](https://www.rosica.com/2006/08/30/cause-related-marketing-benefits-all/) - Cause-related Marketing Benefits All Op-Ed by Chris Rosica featured in New Jersey Business Cause-related marketing is the best type of public relations. It is where companies enhance their brands through their altruistic support of a non-profit organization that is addressing a problem, whether it’s in the local community or elsewhere in the world. In New
- [Odwyer's Report - Rosica](https://www.rosica.com/2006/08/30/odwyers-report-rosica/) - For nearly 25 years, Rosica Strategic PR has developed PR programs and award-winning PSAs designed to garner media coverage for healthcare and medical clients, ranging from Physicians for a National Health Program and The National Association for Home Care & Hospice, to the New Jersey Department of Health and Senior Services and Moore Medical Corporation.
- [Marketing Matters](https://www.rosica.com/2006/08/30/marketing-matters/) - Marketing Matters By Christopher Rosica Hispanic Beauty Reaching the U.S. Hispanic market is easier than ever before…and could be a crucial step in your brand’s growth. There are more than 400 million Spanish-speaking consumers in 23 countries around the world, and Spanish is the third most spoken language across the globe. With census figures showing
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- [Crisis Communications & Online Reputation Management](https://www.rosica.com/services/crisis-communications/) - Chris Rosica and senior leaders of the agency’s PR team are regularly tapped by media as crisis communications experts. Learn more.
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- [Snapshot MonitoringTM](https://www.rosica.com/proprietary-pr-tools/snapshot-monitoring/) - Discover Rosica's Snapshot Monitoring for real-time tracking and analysis of your brand's media presence and reputation. Learn more about us today.
- [Sales Smart PRSM](https://www.rosica.com/proprietary-pr-tools/sales-smart-pr/) - Rosica’s proprietary SalesSmart PR process brings accountability to PR. It takes public relations results and turns them into highly credible, influential selling and marketing tools.
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- [Thought Leadership Measurement MatrixTM](https://www.rosica.com/proprietary-pr-tools/thought-leadership-measurement-matrix/) - Explore Rosica's Thought Leadership Index, a tool to measure and enhance your industry's thought leadership and influence. Learn more about us today.
- [SEO Smart PRSM](https://www.rosica.com/proprietary-pr-tools/seo-smart-pr/) - Our approach to PR has always emphasized the importance of helping our clients build inbound “dofollow” links.
- [Nonprofits in Crisis: Communication Strategies for Turbulent Times](https://www.rosica.com/nonprofits-in-crisis-communication-strategies-for-turbulent-times/) - Crisis-proof your nonprofit with AI-driven grant tools, smart messaging, donor outreach, and reputation management.
- [Rosica at VMX 2026](https://www.rosica.com/rosica-at-vmx-2026/)
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- [Crisis Communications](https://www.rosica.com/case-studies/crisis-communications/)
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## Portfolio
- [Hurley Medical Center](https://www.rosica.com/case-study/crisis-management/) - Security Leak - Shaping media coverage to help a hospital after computer theft
- [Health Monitor Network](https://www.rosica.com/case-study/health-monitor/) - Rosica helped Rustic Crust and American Flatbread, with crisis communications after their New Hampshire manufacturing facility burned to the ground.
- [PDI Healthcare](https://www.rosica.com/case-study/pdi-healthcare/) - PDI Healthcare: Be The Difference In Saving Lives Healthcare associated infections (HAIs) are responsible for more than 75,000 deaths annually in the United States. This is more than auto accidents and breast cancer combined. PDI Healthcare enlisted Rosica’s help with this effort amidst a time when the industry was navigating a rapidly changing environment due
- [BeneCard](https://www.rosica.com/case-study/benecard/) - In a landscape where innovation and transparency are increasingly valued, BeneCard PBF has carved out a distinct position as a purpose-driven pharmacy benefit manager. With a model rooted in clinical integrity and clarity, the organization turned to Rosica Communications to help articulate its unique value and elevate its voice in a crowded and complex marketplace.
- [The Salvation Army Greater New York Division](https://www.rosica.com/case-study/the-salvation-army-greater-new-york-division/) - The Salvation Army served more than 5 million meals through broad-scale food distribution events, Thanksgiving relief efforts, and a virtual Rescue Christmas campaign, which reshaped the organization’s annual Christmas Red Kettle fundraising initiative and delivered a clear call to action on the support New York and the Army needed. Rosica supported this effort with an award winning PR campaign that drove awareness and action.
- [Crisis Communications](https://www.rosica.com/case-study/the-salvation-army-harlem-corps-mobile-canteen/) - When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000.
- [Eggland's Best](https://www.rosica.com/case-study/egglands-best/) - Media Relations Campaign Cracks the Designer Egg Case: Eggland's Best enjoyed more than 110 consecutive months of double digit sales growth
- [Hanan Products](https://www.rosica.com/case-study/hanan-products/) - Hanan Products: Literally Puts the Icing on the Cake…250 Million of Them For 75 years, Hanan Products, a third-generation family company, has been creating premium whipped toppings, icings, and fillings for bakeries, restaurants, supermarkets, and food distributors around the world. Stuart Hanan started the company in a small factory in Brooklyn, hitchhiking back and forth
- [Borden Foods](https://www.rosica.com/case-study/borden/) - Ice Cream launched amid snow and ice
- [QuickChek Balloon Festival](https://www.rosica.com/case-study/quick-check-balloon-festival/) - Sky-High Media Coverage for Hot Air Balloon and Music Festival
- [Keebler: Famous Amos Cookies](https://www.rosica.com/case-study/keebler-famous-amos-cookies/) - How Famous Amos Became "Famous"
- [Rustic Crust](https://www.rosica.com/case-study/rustic-crust/) - Rosica helped Rustic Crust and American Flatbread, with crisis communications after their New Hampshire manufacturing facility burned to the ground.
- [MarieBelle](https://www.rosica.com/case-study/mariebelle/) - Cultivating a Taste for Haute Couture Chocolates
- [ShopRite](https://www.rosica.com/case-study/shoprite/) - ShopRite: Putting Out the Welcome Mat for ShopRite When ShopRite opened stores throughout New York City and State, they received anything but a warm welcome. Incumbent grocery stores in these communities, threatened by the competition, put up a fight. They organized “community groups” and used them to attack ShopRite for a host of imagined problems
- [Stew Leonard's](https://www.rosica.com/case-study/stew-leonards/) - Stew Leonard’s: Making Stew Leonard’s the #1 Tourist Attraction in Connecticut When Stew Leonard opened his now famous chain of dairy stores in Connecticut, he faced stiff competition, and his goal was to raise awareness of and differentiate his one-of-a-kind supermarket. He knew the only way to succeed was to create an amazing in-store experience,
- [Xyron](https://www.rosica.com/case-study/xyron/) - Making Xryon "Stick Out" in the Crafting Category
- [The Starboard Collection](https://www.rosica.com/case-study/the-starboard-collection/) - A Star is Born with the Launch of the Starboard Collection
- [Rollerblade](https://www.rosica.com/case-study/rollerblade/) - Rolling Out an Anniversary Celebration for Rollerblade by Promoting Fitness
- [Telebrands: As Seen On TV](https://www.rosica.com/case-study/telebrands-as-seen-on-tv/) - Tradional + Online PR and Marketing Success: The Rosica agency helps AJ Khubani and TELEBrands create consumer demand for the PedEgg while building the image of the direct response industry
- [Revlon](https://www.rosica.com/case-study/revlon/) - Revving Up Revlon's U.S. Sales, Extending Its Global Reach
- [Radial Bat](https://www.rosica.com/case-study/radial-bat/) - Media Event Gets Radial Bat Big League Attention
- [Finally Light Bulb](https://www.rosica.com/case-study/finally-light-bulb/) - Flipping the Switch for a New Light Bulb
- [PedEgg](https://www.rosica.com/case-study/as-seen-on-tv-pedegg/) - The Incredible Non-Edible Egg: PedEgg sales jumped 35% after coverage on the top rated ABC talk program
- [Aiya](https://www.rosica.com/case-study/aiya/) - Aiya: Serving up Success Aiya is the world’s largest producer of Matcha green tea, but the company was little known in the United States and engaged Rosica to help raise its profile. We capitalized on Aiya’s hottest new products, including portable “Aiya Matcha To Go” sticks, and began educating the media about this ancient, hip
- [T&M Associates](https://www.rosica.com/case-study/tm-associates/) - T&M Associates: Re-Engineering Engineering for More Than 50 Years In 1966, T&M Associates opened its doors as a seven-person operation serving municipalities in Monmouth County, NJ. Fifty years later, the firm has grown to 400 business and technical professionals operating from 19 office locations in eight states. As the company continues to expand technically and
- [Pioneer Electronics](https://www.rosica.com/case-study/pioneer-electronics/) - A Shipboard Launch for Pioneer Electronics
- [Edwin Evers: Professional Bass Fisherman](https://www.rosica.com/case-study/edwin-evers-professional-bass-fisherman/) - Angling to Hook Outdoorsmen and Women on Bass Fishing: Pro Engler Edwin Evers visits bass pro shops around the U.S. to promote bass fishing and sponsors
- [Pictures Matter](https://www.rosica.com/case-study/pictures-matter/) - Convincing Consumers that Pictures Matter
- [Evergreen Aviation](https://www.rosica.com/case-study/evergreen/) - International Aviation Company Needed Some Elevation
- [Bridor](https://www.rosica.com/case-study/bridor/) - Putting A French Bakery on the Map in America
- [Exergen](https://www.rosica.com/case-study/exergen/) - Fever Pitch | Creating a Spike in Thermometer Sales: Thanks to our media outreach, Exergen informed us they were contacted by a buyer for the retail chain BJ's Wholesale Club who had read about Temporal Scanners on a Mommy blog and wanted to stock the thermometers. In 2009, company sales rose 400%
- [Arcnet](https://www.rosica.com/case-study/arcnet/) - Engineering a good new story that built strong media awareness
- [American Flatbread Pizza](https://www.rosica.com/case-study/american-flatbread/) - Rosica helped Rustic Crust and American Flatbread, with crisis communications after their New Hampshire manufacturing facility burned to the ground.
- [Dr. Jeff Werber](https://www.rosica.com/case-study/dr-jeff-werber/) - Dr. Jeff Werber, known in Hollywood as the “Vet to the Stars,” engaged Rosica to help increase his national visibility. Rosica developed a strategic campaign designed to position Dr. Jeff as a knowledgeable and engaging expert resource to the media.
- [Merck Animal Health](https://www.rosica.com/case-study/animal-health-vaccine/) - Merck Animal Health: Canine Influenza Vaccine Takes Off Like a Shot The first recognized outbreak of H3N8 canine influenza occurred among racing greyhounds in 2004 at a track in Florida, yet for many years the disease was not well understood by veterinarians or the pet-owning public – nor even considered a “real” disease. When Merck
- [NJ Seeds](https://www.rosica.com/case-study/nj-seeds/) - Sending an Education Non-Profit to the Front of the Class
- [Morph Wheels](https://www.rosica.com/case-study/morph-wheels/) - Morph Wheels: Reinventing the Wheel–The World’s First Folding Wheelchair How do you make it easier for the 2.2 million Americans who depend on a wheelchair to travel? Invent the world’s first folding wheelchair tire. Inspired by a breakthrough folding bicycle wheel, Maddak Inc. worked with the inventor to modify that innovation for wheelchair use and
- [Moore Medical](https://www.rosica.com/case-study/moore-medical/) - Positive PR to the Rescue: How Rosica helped generate sales in new markets and increase shareholder value
- [HALOLIFE](https://www.rosica.com/case-study/halolife/) - Emerging as a leader during COVID-19, HALOLIFE, told its entrepreneurial story through strategic media outreach and product sampling and gave back to those in need by creating high profile donation events to homeless communities that generated significant publicity results.
- [Dynarex](https://www.rosica.com/case-study/dynarex/) - Dynarex: Helping the Company that “Cares Like Family” Embrace First Responders Dynarex, a medical supply company that sells PPE, infection prevention products, and durable medical equipment, was looking for ways to grow market share and customer loyalty within the first responder community. Rosica created and executed the “Dynarex First Responders Caring Award,” which recognized EMT,
- [NJ Sharing Network](https://www.rosica.com/case-study/nj-sharing-network/) - NJ Sharing Network: Saturating NJ Media with Organ Donation News NJ Sharing Network, a nonprofit committed to saving lives through organ and tissue donation in New Jersey, engaged Rosica to raise awareness of its life-saving cause. Their primary challenge was to overcome people’s reluctance to register to become organ donors and their goal was to
- [National Vision Administrators](https://www.rosica.com/case-study/nva/)
- [4Kscore](https://www.rosica.com/case-study/4kscore/) - 4Kscore: Launching A Diagnostic Test That Saves Lives: Identifying Advanced Prostate Cancer Without Invasive Procedures Designed to accurately identify a man’s risk for aggressive prostate cancer, Rosica supported BioReference Laboratories with the launch of its 4Kscore Test. While this diagnostic test filled a critical niche in the arsenal of prostate cancer screening tools and only
- [Newark Public Library](https://www.rosica.com/case-study/newark-public-library/) - Newark Public Library: Check Out Philip Roth As Philip Roth fans know, Newark, New Jersey, figures prominently in his writing and the acclaimed author is often described as the “Son ofNewark.” The protagonist in Roth’s debut novel, Goodbye Columbus, worked in the Newark Public Library, so it made sense when Roth announced that he was
- [The Salvation Army New Jersey Division](https://www.rosica.com/case-study/the-salvation-army-new-jersey/) - The Salvation Army New Jersey Division and NJ Divisional Commander, Major James Betts, became the statewide leader in COVID-19 relief efforts.
- [Horatio Alger Association](https://www.rosica.com/case-study/horatio-alger-association/) - National Survey & News Conference Delivers 300 Million Media Impressions...in One Day
- [Newark Trust for Education](https://www.rosica.com/case-study/newark-trust-for-education/) - A powerful education foundation, Newark Trust for Education, is changing conditions for learning by engaging institutions, communities, parents, and students...
- [Easterseals New Jersey](https://www.rosica.com/case-study/easterseals-nj/) - Easterseals improving the lives of those with disabilities and their caregivers’ by giving them chances to live, learn, work, and play.
- [Open Up Resources](https://www.rosica.com/case-study/open-up-resources/) - Open Up Resources: Opening Up Quality Education for All In an ideal world, high quality education and learning would be equally available to all students and educators. Unfortunately, that’s not the case, especially when it comes to underserved inner city and rural populations. That’s where Open Up Resources (OUR) comes in, as a nonprofit that
- [Schering-Plough: Go Red Campaign](https://www.rosica.com/case-study/schering-plough-go-red-campaign/) - Fostering Healthcare Alliances and Employee Engagement
- [Sadlier](https://www.rosica.com/case-study/sadlier/) - High-powered Media Events for a Higher-order
- [HomeAgain](https://www.rosica.com/case-study/pet-microchips/) - Unleashing a Heart-warming Campaign to Locate Lost Pets
- [Reputation Management](https://www.rosica.com/case-study/reputation-management/) - Changing Company Misperceptions Through Online Image Management
- [Pearson Education](https://www.rosica.com/case-study/pearson-education/) - Reading + Math = Literacy | The campaign resulted in a $1 million sales increase in less than six months
- [Coty Beauty: Chupa Chups](https://www.rosica.com/case-study/coty-beauty-chupa-chups/) - Lollipops Inspire a New Fragrance: Hired by Coty Beauty to help launch an unusual new fragrance inspired by Chupa Chups lollipops, Rosica surpassed every goal the client established for media exposure
- [International Beverage Company](https://www.rosica.com/case-study/international-beverage-company/) - Introducing an Overseas Brand to the U.S. without Advertising Dollars
- [National Association for Home Care and Hospice](https://www.rosica.com/case-study/homecare-hospice/) - Homecare & Hospice Equals Passion: The annual Caring Awards resulted in more than 100 million national media impression each year
- [Behrman House](https://www.rosica.com/case-study/behrman-house/) - Behrman House: Using PR to Strengthen Customer Relationships Behrman House, a leading publisher of Jewish educational materials, pioneered a digital learning program to supplement traditional Hebrew school instruction. While its program set the industry standard, competitors were more aggressively promoting their e-learning platforms and usurping Behrman’s innovation and standing. Rosica created a trade-focused thought leadership
- [National Society of High School Scholars (NSHSS)](https://www.rosica.com/case-study/national-society-of-high-school-scholars-nshss/) - NSHSS engaged Rosica Communications to position the organization as a leading voice on Gen Z careers, scholarships, college affordability, and future readiness.
- [Education Company Crisis Communications PR](https://www.rosica.com/case-study/education-company-crisis-communications-pr/) - This national education company engaged Rosica Communications to lead a strategic crisis communications and online reputation management program.
- [School District Crisis Communications](https://www.rosica.com/case-study/school-district-crisis-communications/) - Rosica Communications supported a Northern New Jersey Pre-K-12 school district through multiple crises, managing all internal and external messaging.
- [Britebound](https://www.rosica.com/case-study/britebound/) - Britebound retained Rosica in 2022 to refine its messaging, generate earned media coverage, and elevate its thought leadership in youth career exploration.
- [Veterinary Hospital Crisis Communications & Thought Leadership](https://www.rosica.com/case-study/veterinary-hospital-crisis-communications-thought-leadership/) - Through strategic crisis communications, reputation management, and proactive media communications, Rosica Communications, a trusted crisis communications firm, helped turn a crisis into a platform for renewed trust, growth, and leadership in the South Florida veterinary community.
- [Intervet/Schering-Plough Animal Health](https://www.rosica.com/case-study/intervet-schering-plough-animal-health/) - Rosica Communications served as the corporate communications and PR agency-of-record for Intervet/Schering-Plough Animal Health (ISPAH) for nearly a decade.
- [Uncle Giuseppe’s Marketplace](https://www.rosica.com/case-study/uncle-giuseppes-marketplace/) - Uncle Giuseppe’s Marketplace partnered with Rosica Communications to boost visibility, authority, and engagement with creative storytelling and media outreach.
- [American Accounting Association](https://www.rosica.com/case-study/american-accounting-association/) - The American Accounting Association (AAA) is one of the nonprofit trade associations Rosica Communications represents.
- [BrightStreet](https://www.rosica.com/case-study/brightstreet/) - As a nonprofit organization preparing for its official launch, BrightStreet engaged Rosica Communications to build a presence on media and digital platforms.
- [Suveto](https://www.rosica.com/case-study/suveto/) - Through smart positioning, editorial excellence, and a constant stream of earned media placements, Rosica, a trusted media relations agency, helped Suveto establish itself as an essential voice in veterinary medicine, one that professionals across the U.S. turn to for experience, leadership, partnerships, and much needed (financial and intellectual) resources.
- [Melanoma Awareness, NJ Department of Health](https://www.rosica.com/case-study/melanoma-awareness-nj-department-of-health/) - Sun exposure is a big health hazard, and The New Jersey Department of Health retained Rosica to develop and execute a statewide PR and public awareness campaign to combat rising melanoma rates and promote sun safety. We developed an experiential, highly mediagenic event strategy to launch and perpetuate awareness throughout the spring and summer months. Our creative PR program centered on an eye-catching, media-friendly concept: “bringing the beach to the city.” Renting a 50-foot flatbed truck, we created a “living diorama,” complete with warm weather activities like golf, beach activities, gardening, sunbathing, grilling, and more.
- [Preventing a Crisis for a Veterinary Practice in Central New York State](https://www.rosica.com/case-study/preventing-a-crisis-for-a-veterinary-practice-in-central-new-york-state/) - .
- [VO Vets Trophy Club](https://www.rosica.com/case-study/vo-vets-trophy-club/) - Thanks to a strong VIP turnout, media coverage, community support, and influencer involvement, with the support of Rosica Communications, VO Vets not only exceeded its pre-established earned media goals but surpassed anticipated grand opening attendance numbers.
- [TGaS](https://www.rosica.com/case-study/tgas/) - To break through in the competitive pharmaceutical advisory space, TGaS Advisors needed credibility. Rosica Communications developed and executed a strategic thought leadership and PR campaign that positioned the firm as a go-to authority in pharmaceutical operations, resulting in national recognition and measurable business growth.
- [Newark Housing Authority](https://www.rosica.com/case-study/newark-housing-authority/) - To launch The Club House community center in Newark’s Central Ward, Rosica Communications executed a bold, media-driven PR campaign for the Newark Housing Authority. Creative visuals, community leader engagement, and strategic storytelling drove 900+ million media impressions and national coverage in outlets including The New York Times, Associated Press, and NJ.com.
- [Pfizer](https://www.rosica.com/case-study/pfizer/) - Fibromyalgia affects millions of Americans, particularly women, and has been widely misunderstood. As Public Affairs & PR Agency-of-record for Pfizer in NJ, Rosica Communications was tasked with launching a PR and advocacy program centered on disease awareness and supporting legislation to protect patients and ensure they have access to medications that alleviate pain and help suffers live productive, happier lives.
- [Russ Berrie Making a Difference Award](https://www.rosica.com/case-study/russ-berrie-making-a-difference-award/) - Entering its 30th year, the Award aimed to elevate the stories of its honorees, increase visibility, and establish a powerful digital presence to secure nominations.
- [McGraw-Hill Education](https://www.rosica.com/case-study/mcgraw-hill-education/) - Rosica Communications partnered with McGraw-Hill Education to launch and elevate Everyday Mathematics, a research-backed K–5 curriculum.
- [Big Bear Supermarkets](https://www.rosica.com/case-study/big-bear-supermarkets/) - To strengthen customer loyalty, elevate its community image, and boost same-store sales across 72 locations in Ohio and West Virginia, Rosica Communications executed a multifaceted PR and community engagement program for Big Bear Supermarkets that generated thousands of positive media stories and measurable business growth.
- [Noble Biomaterials & X-Static®](https://www.rosica.com/case-study/noble-biomaterials-x-static/) - To introduce its antimicrobial textile technology, originally developed for NASA, to healthcare systems nationwide, Noble Biomaterials partnered with Rosica Communications to position its tech, X-Static®, as a pioneer and leader in soft surface infection prevention.
- [DarioHealth](https://www.rosica.com/case-study/dariohealth/) - DarioHealth partnered with Rosica Communications to elevate visibility and strengthen its position in the fast-growing digital health sector. Through a blend of earned media, thought leadership, and authentic storytelling, Rosica helped Dario demonstrate how its technology empowers individuals living with chronic conditions to better manage their health and improve outcomes.
- [Weight Watchers](https://www.rosica.com/case-study/weight-watchers/) - To strengthen its brand visibility and reinforce decades of success helping people lead healthier lives, Weight Watchers in New Jersey partnered with Rosica Communications to create engaging, newsworthy campaigns that celebrated the company’s heritage while inspiring new audiences.
- [Merck](https://www.rosica.com/case-study/merck/) - As adult vaccination rates continued to trail behind childhood immunization levels, Merck sought to mobilize a nationwide conversation around the importance of protecting adults from preventable diseases.
- [Heart of Chelsea](https://www.rosica.com/case-study/heart-of-chelsea/) - Heart of Chelsea Veterinary Group is a trusted veterinary practice that has built its reputation on delivering compassionate, high-quality care for pets and peace of mind for their families. With multiple locations across New York City, the practice is committed to fostering the human–animal bond while expanding its reach to serve new communities.
- [City of Newark](https://www.rosica.com/case-study/city-of-newark/) - The City of Newark’s Department of Public Safety plays a vital role in protecting residents and fostering civic pride. By working with Rosica Communications, the department aimed to improve communications across its teams and with the broader community to reinforce its commitment to public service.
- [United Way of Greater Newark](https://www.rosica.com/case-study/united-way-of-greater-newark/) - Previously known as United Way of Essex and West Hudson, United Way of Greater Newark has long been a trusted convener and catalyst for change, connecting nonprofits, distributing resources, and addressing systemic challenges in underserved communities across the region. To strengthen its visibility and amplify its work, the organization partnered with Rosica for a multi-year, pro-bono PR program led by agency president Chris Rosica, who also served on the nonprofit’s board for seven years.
- [Petmate](https://www.rosica.com/case-study/petmate/) - More than 50 years ago, Petmate created the world’s very first dog kennel. Today, the company offers a vast line of trusted brands, products, and solutions for pet families. While its lines are widely distributed, Petmate sought to expand its consumer outreach to augment brand loyalty and sales.
- [Baldwin Union Free School District](https://www.rosica.com/case-study/baldwin-union-free-school-district/) - Baldwin Union Free School District Dr. Shari Camhi, superintendent of the Baldwin Union Free School District in Baldwin, NY, feels that today’s students must be better prepared for the future, so she ensures her district offers learners an “evolved educational experience.” Within Baldwin’s diverse student body (47.7% Black, 32.3% Hispanic/Latino, 10.6% White, and 4.8% Asian
- [Alzheimer's NJ](https://www.rosica.com/case-study/alzheimers-nj/) - Alzheimer's New Jersey turned to Rosica to manage its disaffiliation from the broader Alzheimer's Association.
- [Boys & Girls Clubs of America](https://www.rosica.com/case-study/boys-and-girls-clubs-of-america/) - Boys & Girls Clubs of America and NASCAR Partnership: Driving Hands-on STEM Learning Boys & Girls Clubs of America (BGCA) is the largest youth development nonprofit in the country, serving more than 3.5 million youth annually. The organization profoundly impacts young people and their families in a variety of ways, particularly in character and leadership
- [Hoboken Public Library](https://www.rosica.com/case-study/hoboken-public-library/) - Hoboken Public Library Fights for the Right to Read Banned book rates were at an all-time high this year, and as it’s been a persisting issue affecting libraries and schools across the country, Jennie Pu from Hoboken Public Library decided it was time to act. In 2023, Hoboken Public Library became the first book
- [The Language Conservancy](https://www.rosica.com/case-study/the-language-conservancy/) - The Language Conservancy: Helping Save Indigenous Languages from Extinction Before It’s Too Late Thousands of Indigenous languages are disappearing, along with tribes’ histories, cultures, and identities. According to the UN, nearly 90% of all languages will become extinct in the next 100 years. It’s no surprise that Indigenous languages are disappearing at disproportionally faster
- [ENT and Allergy Associates](https://www.rosica.com/case-study/ent-allergy-associates/) - ENT and Allergy Associates Established in 1998 when three practices merged with 12 partners in eight locations, ENT and Allergy Associates is a leading U.S. ENT, allergy, and audiology practice, with more than 300 providers and 50 offices throughout New York and New Jersey. The group serves more than 1,800,000 patients annually, offering a wide
- [Parker Laboratories](https://www.rosica.com/case-study/parkerlaboratories/) - Parker Laboratories Parker Laboratories is a leading global medical products company that develops, manufactures, and sells ultrasound and electromedical contact media, and is a prominent manufacturer of institutional cleaners and disinfectants. A medical supply company with a loyal customer following, Parker tapped Rosica to help launch a new topical analgesic product line, Helix Professional Pain
- [Behrman House](https://www.rosica.com/case-study/behrman-house/) - Behrman House: Using PR to Strengthen Customer Relationships Behrman House, a leading publisher of Jewish educational materials, pioneered a digital learning program to supplement traditional Hebrew school instruction. While its program set the industry standard, competitors were more aggressively promoting their e-learning platforms and usurping Behrman’s innovation and standing. Rosica created a trade-focused thought leadership
## Testimonials
- [Al Ries](https://www.rosica.com/testimonial/al-ries/) - Chris Rosica explores one of the most underutilized techniques in marketing. Well written and convincing."
- [Michael E. Gerber](https://www.rosica.com/testimonial/michael-e-gerber-2/) - A wonderful, increasingly enjoyable book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn't ready for it.
- [Jerry Greenfield](https://www.rosica.com/testimonial/jerry-greenfield/) - The Authentic Brand gets to the heart of how companies connect with their customers by speaking to them at their level, never talking down to them. It’s smart."
- [Michael E. Gerber](https://www.rosica.com/testimonial/michael-e-gerber/) - What does it mean to create an authentic brand? What does it mean to create an authentic company? What does it mean to lead and manage and market authentically? These questions, and many more, are asked and then answered in this wonderful book. I would recommend it to anyone who loves to be challenged, and
- [Brien Biondi](https://www.rosica.com/testimonial/brien-biondi/) - Rosica’s book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A list of people that have built enormously successful companies. If you’re building a brand for your business, this is a must read."
- [Geoff Smart, Ph.D.](https://www.rosica.com/testimonial/geoff-smart-ph-d/) - Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits."
- [Verne Harnish](https://www.rosica.com/testimonial/verne-harnish/) - NOW is the time to grab market share and Chris Rosica’s book provides practical approaches for making this happen."
- [Gary Hirshberg](https://www.rosica.com/testimonial/gary-hirshberg/) - Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an
- [Vijay K. Tirathrai](https://www.rosica.com/testimonial/vijay-k-tirathrai/) - Far too many entrepreneurs struggle with marketing their businesses effectively. Rosica’s timely release has made the complex idea of branding simple to understand and execute. I recommend this as an essential read for all successful entrepreneurs."
- [Nicholas Skally](https://www.rosica.com/testimonial/nicholas-skally/) - Rosica's experience in cause- related marketing provided is with valuable insight into this strategic PR practice. This helped us significantly with our Skate in School program, which is focused on fighting childhood obesity."
- [A.C. Croft](https://www.rosica.com/testimonial/a-c-croft/) - The importance of corporate social responsibility (CSR) as a marketing tool first began to be recognized in the 1960's. Today, cause marketing, a CSR extension, is permanently ensconced as a key element in many corporate success stories. Rosica Strategic Public Relations, founded by John Rosica and now led by president and CEO Chris Rosica, has
- [Simon Sinek](https://www.rosica.com/testimonial/simon-sinek/) - The more you give, the more you get. Nowhere is this truer than in business. The companies which are truly devoted to doing good in the world also make a huge positive impact on their business. Rosica offers a compelling argument and clear guidance on turning good deeds into good strategy."
- [Mark Smith](https://www.rosica.com/testimonial/mark-smith/) - Need proof that cause marketing works? Because of the cause marketing campaign that Rosica developed, I received a multi-million-dollar endorsement. I enjoyed national media attention and was honored with a cover story on one of our nation’s most prominent magazines. And the charity Rosica partnered me with was bequeathed $1 million!”
- [Joe John Duran](https://www.rosica.com/testimonial/joe-john-duran/) - Cause-related marketing is a clever strategy for making sure your business has positive brand equity, and Rosica is the mastermind who shows you how to position your cause marketing campaign for ultimate success.”
- [Wally “Famous” Amos](https://www.rosica.com/testimonial/wally-famous-amos/) - Chris Rosica is the present and future of marketing excellence.”
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