Best Practices for Coronavirus Communications & Preparedness – By Chris Rosica
On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status, which, according [...]
Five Ways Social Media Can Help Protect Your Reputation Online During a Crisis
Social media can be your biggest ally in monitoring and protecting your reputation online and [...]
My Time with Jack Welch, by Chris Rosica
While serving as the president of the New York City Chapter of the Entrepreneurs’ Organization [...]
Making The Case For Micro-Influencers
Much had been written in recent years about influencer marketing and micro-influencers. Many clients ask [...]
James Lewis of the National Society of High School Scholars featured on CNBC.com
James Lewis, president of the National Society of High School Scholars (NSHSS), was recently featured [...]
Top 5 Reasons Why Companies Employ Cause Marketing
Today is World Corporate Social Responsibility Day. From a business standpoint, it’s also the perfect [...]
5 Ways AI Can Help You Enhance Content Marketing
In today’s world, AI is becoming increasingly more integrated into our daily lives, yet many [...]
News Releases Are Dead… Long Live News Releases.
3 Reasons they are alive and well Media dilution is an understatement. It’s impossible to [...]
7 Strategies for Using Social Media to Grow Thought Leadership
Does your organization have the reputation of being a true innovator in your field? Maybe [...]
Social Media Marketing Trends for 2020
A new year means new technology, and with new technology comes the need to evolve. [...]
Employers Turning to Pharmacy Benefit Managers to Fight Employees’ Prescription Drug Abuse
BeneCard PBF President Michael Perry shares how pharmacy benefit managers can be a key ally [...]
Remembering the Authentic Kate Spade on the One-year Anniversary of Her Death
By Christopher Rosica, Author of The Authentic Brand (Noble Press, 2012), which featured Spade after a series [...]