About | Rosica

Rosica Communications promotes and protects its mission-driven clients in the education, nonprofit, and human & animal health industries through traditional and digital PR and integrated marketing communications (“marcoms”). Founded in 1980, we fuse PR, digital marketing, and communications services in a creative and strategic style that magnifies results and helps our client-partners achieve their communications and business goals. Whether we’re executing the services/marcom activities below or working with your in-house team and/or partners we focus on effectively integrating and leveraging PR content (earned media placements, news releases, and quality articles we develop) with:

Thought leadership
Social media
Stakeholder communications and email marketing
SEO
Content marketing
Online reputation management
Influencer relations

Social and Google ads
Websites
Tradeshow/conference marketing
Investor and industry analyst relations
Government relations/lobbying
New business development and fundraising
Advocacy effort

Agency principals are thought leaders in the PR industry and celebrated writers and conference speakers. Agency President, Chris Rosica is author of The Authentic Brand (Noble Press, 2011), The Business of Cause Marketing (Noble Press, 2010), and The Power of B2B Social Media (Noble Press, 2021), and author of more than 150 national business and trade publications written on behalf of the agency’s clients. These include Inc., Forbes, Fortune, Washington Post, and U.S. News & World Report, along with articles written for trade publications in the education, ed-tech, animal health, infection prevention, healthcare purchasing, and nonprofit sectors.

Working as an extension of our client-partners’ teams, the agency is adept at ethically integrating PR, social media, content development, SEO, reputation management, influencer marketing, direct marketing, and internal/external corporate comms. At Rosica, you always interface with a hands-on senior-level PR team and agency principals who mind the details and proactively execute campaigns to ensure big picture client objectives are met and exceeded.

When John Rosica, Bill Mulhern, and Marilyn Rosica launched Rosica Communications in 1980, they were trading on experiences and skills they had developed and fine-tuned in the music industry. Rosica quickly made its mark by setting and leveraging trends, staging memorable media events, and becoming one of the PR industry’s first cause marketing firms. In fact, Rosica helped make two brands nationally known, strictly through PR (without the benefit of advertising- Literary Volunteers of America and Wally Amos, a high school dropout and his company Famous Amos Cookies. In a textbook program that still serves as a case study in PR and marketing classes, Rosica developed grassroots media events and a strategic cause marketing tie-in with to elevate the brand’s story. Famous Amos Cookies became a household name, and when Keebler purchased it in 1998, the company was valued at $200 million.

Rosica was ahead of the digital marketing trend and one of the first PR agencies to embrace online marketing, fusing traditional media capabilities with the latest online and social media strategies and practices to deliver “360°” PR and marcom programs. We did this in 2008 when we co-founded Interact Marketing, LLC to ensure our clients had access to strategic digital marketing capabilities services.