Agency Differentiators

Our SalesSmart PR^SM Methodology

At Rosica you get more than a PR partner. You get a strategic, creative “Thinking Partner” that’s invested in your organization and committed to achieving your PR, communications, and organizational objectives.

Our agency was launched in 1980 and was an early pioneer of cause marketing, strategic PR, education PR, and thought leadership. We are adamant about and skilled at staying ahead of communications, social media, content marketing, and media relations trends to add value and protect and promote our clients’ missions and agendas.

Rosica, which is the perfect balance of seasoned PR advisors and young professionals, works as an extension of yours, helping nonprofits, education enterprises, and human & animal health organizations stand apart and tell their stories utilizing multiple methods and channels.

Five of our senior managers and media relations executives have worked together for more than 20 years, and our team of more than 15 professionals has an average tenure of 13 years at Rosica – an anomaly in today’s PR world of “staffing churn.”

Our team developed the PR/communication industry’s only thought leadership measurement tool, the Thought Leadership Measurement Matrix^TM, a unique algorithm that considers more than a dozen key factors that impact category leadership. We also developed SalesSmart PR^SM, PitchSmart PR^SM, and InfluenceSmart PR^SM, which are now part of our StrategySmart PR^SM Suite of offerings that help our client-partners strategically leverage PR to help our clients bolster SEO, social media, thought leadership, stakeholder communications, online reputation management, and content marketing.

Some of our work is recognized in PR textbooks taught to college students around the nation – demonstrating the importance of creativity, strategy, tenacity, and measurement in client goal attainment. Agency President Chris Rosica has authored three books and has contributed to numerous national business and trade publications for our clients (including healthcare, education, ed-tech, animal health, and nonprofit).

In 2023, Rosica introduced SnapShot Monitoring^TM, a comprehensive social media and online reputation monitoring platform that keeps clients informed about (positive and negative) social conversations, online mentions, and competitor news.

This tool offers in-depth reporting, analysis, and insights designed to protect our clients’ reputations online as well as recommendations for growing share of voice.