Influence Smart PRSM
Our InfluenceSmart PRSM methodology centers on making media coverage go to work for you to influence the influencers, which may include policymakers, current and existing partners, funders/donors, advocacy groups, KOLs, and other targeted audiences. Through strategically repurposing earned media coverage, which is highly credible and establishes your thought leadership, and disseminating it to key stakeholders it can go far to accomplish your advocacy, fundraising, partnerships, and legislative agendas. We recommend sharing persuasive media coverage at industry conferences, to legislators through your lobbying firm, to internal staff (e.g., grant writers and resource development team members), and any external stakeholders that can impact your organizational/business objectives. As we always remind our client-partners, “More than 80% of the value of earned media coverage is what happens after we secure it – how it’s strategically repurposed.”