Sales Smart PRSM
Rosica’s proprietary SalesSmart PRSM process brings accountability to PR. It takes public relations results and turns them into highly credible, influential selling and marketing tools. With SalesSmart, you can magnify PR results to disseminate thought leadership articles, which position you as the authority, far beyond the readership, listenership, or viewership that media outlets possess. We leverage third-party media endorsements so all marketing communications activities are integrated to generate greater ROI. This can impact purchasing decisions, donations, brand awareness, reputation/image, social reach, and content marketing outcomes. Our SalesSmart PR methodology helps you sell and communicate from the bottom up and the top down (pull through and push marketing tactics). By repurposing our highly credible media placements in an eye-catching format, we effectively deliver credible communiques to stakeholders that can impact their business and key audiences’ perception.
For decades, Rosica has focused on turning PR placements (earned media coverage) into sales tools. In 1999, Chris Rosica attended the Sedona Roundtable, an annual gathering of PR agency owners from around the U.S. There, he met with two of the meeting’s organizers, Tom Harris (PR industry author, consultant, agency co-founder, and teacher who passed in 2018) and Al Croft (PR consultant, agency founder, business coach, and author who died in 2013). It was there that Harris named Rosica’s process for turning media coverage into client sales and fundraising collaterals: “SalesSmart PR.” Over the years, we’ve counselled clients and met with their resource development, web, and sales teams to share strategies for leveraging print, online, broadcast, and streaming media coverage to: create sales collaterals from them; utilize them in email campaigns to customers, donors, and prospects; feature it on our clients’ websites (to improve conversion rates); bolster SEO and qualified website traffic; and share at tradeshows / conferences to influence purchasing behavior and partnership development.