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Positioning & Messaging

If you’re looking to get and stay ahead of the competition, create a compelling narrative, and demonstrate industry/category thought leadership, clear and strong, up to date Positioning & Messaging is critical.

The outcomes from our Positioning & Messaging work inform messages, differentiators, and calls to action that appear on/in websites, digital marketing campaigns, social media marketing channels, PR stories, thought leadership articles, fundraising communiques, new business collaterals, and internal and external communications. Laying the groundwork for success in these areas can truly set you apart.

Regardless of whether you’re a nonprofit, education company, animal health, veterinary services, pet products, or human healthcare concern, consistent messages strengthen and grow the brand. Therefore, beginning with this foundational initiative magnifies thought leadership, marketing communications (“marcom”), storytelling, and image/brand management outcomes as it ensures consistent messages are disseminated to the company’s audiences.

This foundational work crystalizes your “why” and establishes clear, consistent, and authentic brand messages and differentiators that will resonate with your stakeholders. Our process includes:

  • Data Collection, Research and Analysis (includes internal/external stakeholder interviews)
  • Conducting a Messaging Audit
  • Researching Competitors’ Positioning & Messages
  • Developing a Message Matrix & Hierarchy
  • Creating a Brand Story
  • Identifying USPs, Calls To Action, and Proof Points

Rosica’s Positioning & Messaging services can help you establish a powerful voice and narrative that resonates with internal and external stakeholders, including employees, the executive management team, board members, industry KOLs/influencers, partners, and other important audiences. Message consistency strengthens and grows your brand and informs marcom recommendations that leverage your messaging optics.

Rosica can help articulate your differentiators and story.
Click here to schedule a call to discuss your goals.

Positioning and Messaging

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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