Influencer Marketing

In 2012, Rosica Communications launched an influencer marketing service called BloggerReach^TM, which was designed to help our clients generate positive reviews and writeups on high-ranking blogs and generated hundreds of valuable inbound (dofollow) links. While most bloggers now charge for their posts and reviews, we employ strategic methods of partnering with and utilizing more prominent influencers (beyond just bloggers).

Our influencer marketing programs now focus on building strategic partnerships for our clients with social media influencers, key opinion leaders (KOLs), subject matter experts (SMEs), advocacy group leaders, top conference/tradeshow speakers, prominent members of the media (including podcasters), authors, heads of key industry trade associations, industry analysists, and other well-respected thought leaders. We do this extensively in our core practice areas, which include nonprofit/foundation, education, healthcare, ed-tech, and animal health.

While there may be a monetary investment to collaborate with these partners, it can be a worthwhile endeavor because they are not just providing SEO power. They can develop valuable content (videos and articles) for you, help impact advocacy, grow your social reach, and add legitimacy to your good works. To accomplish our client-partners’ goals, we also leverage influencer relationships to secure:

The influencers we work with can make a measurable impact on reputation, visibility, credibility, fundraising, and sales. Partnerships with them can:

• Protect online reputations
• Grow social reach
• Generate positive online content and often, reviews
• Influence perception and policy
• Generate attention from other influencers, including media outlets and key opinion leaders

To assist clients in managing perception and generating highly credible news/content, we leverage influencer partnerships and guide your SEO team or ours to promote these activities online – heightening visibility while building and protecting their reputations.

Our team reaches out to A- and B-list influencers and bloggers and targets them based on:

These criteria help us identify and categorize social influencers to address our clients’ specific goals.

Rosica’s Influencer Marketing Process includes:

• Developing the influencer marketing strategy
• Researching such influencers as conference speakers, authors, KOLs, SMEs, and strategic partners
• Developing a plan with short- and long-term objectives
• Negotiating strategic relationships
• Executing the deliverables in partnership with our targeted influencers
• Identifying goals and setting KPIsMonitoring progress to ensure influencer marketing ROI
• Monitoring progress to ensure influencer marketing ROI