Digital Marketing & Website Management

Most organizations want to manage perception online, protect their good names, and drive qualified website traffic. Leveraging PR content, such as press releases, earned media placements, and search optimized blog articles, our team adeptly employs digital marketing to help you promote and protect your brand.

In 2008, Rosica started the digital marketing agency Interact Marketing with a former client. Today that agency is a Google Agency Partner with more than 25 team members certified in Google Analytics, Google AdWords, and other imperative industry practices. With Interact Marketing or your existing digital agency (and/or in-house team), Rosica’s PR professionals integrate PR and digital to magnify results. Clients say that our knowledge of online reputation management and organic and paid search and social media is unmatched in the PR industry.

Our digital team expertly devises and executes such online marketing and web development campaigns and programs as:

• Search engine optimization (SEO)
• Online advertising (paid search, social advertising, retargeting, display ads, geotargeting)
• Online reputation management
• WordPress website design and development
• WordPress security

When advertising online, we always test (then test some more) before turning up ad spend. This approach enables us to identify key industry and client-related terms that can help our clients generate revenues and improve conversion rates. Often, our recommendations entail targeting “long-tail” key phrases, which are far more descriptive to ensure you’re reaching audiences specifically interested in your services/products. These may not drive as much website traffic, but you’ll attract more qualified visitors at a fraction of the cost. These long-tail phrases cost far less to advertise for (pennies rather than dollars) that short-tail, highly competitive terms, and this strategy ensures your energies result in more meaningful digital marketing outcomes.

Organic search engine optimization or SEO is an online tool that heightens your visibility online over time, without requiring advertising spend. It does require, however, ongoing keyword research, content creation, link building, social commenting/blog posting, social bookmarking, on-site optimization, and other time-intensive, high delivery tactics.

Often in combination with online advertising and Google Grants programs, we elevate and measure your search engine ranking to drive website traffic and qualify leads. We use only “white hat,” ethical SEO tactics that are effective with Google, Yahoo, and Bing to generate long-lasting results. And we benchmark results, so clients clearly gauge our progress every step of the way.

Our SEO best practices encompass:

• Keyword density research and analysis
• Competitor analysis
• Content development (if required)
• Inbound link development from highly credible and relevant sources
• Optimization of your site’s existing HTML code
• Development of optimized tags
• Online directory submission
• Synopsis and syndication of articles and content
• Social media integration
• Blog submissions, contributions, posting
• Social bookmarking
• Video syndication and sharing on YouTube, Instagram, and other social platforms

Pay-Per-Click (PPC) advertising is a smart marketing tool that enables you to turn up or down spending based on ROI. The most commonly clicked search results are at the top of the page, so driving traffic isn’t the challenge with PPC. Converting that traffic into leads or sales is where we add the value. We evaluate calls to action and offers on client websites and test long- and short-tail key phrases to determine how ad spends should be adjusted daily or weekly, depending on your needs. We also apply the PPC campaign learnings to our SEO efforts to boost organic search results.

We provide everything you need to compete in this highly competitive space, including strategic link positioning, detailed reporting, landing page development, and more.