Social Media Strategy & Marketing

Social media is constantly changing and Rosica can help your team stay abreast of this ever-evolving medium. Amidst the influx of new social tools, smart marketers want to know which address their specific needs and how to measure social engagement and ROI from their PR and B2B and B2C social media initiatives. As a thinking partner to our clients, we ensure they’re aware of the latest social trends, platforms, and algorithm changes/preferences – and how they can positively impact their business.

At Rosica, we always start with strategy, and this means understanding what your competitors are doing, what opportunities a company has to stand apart on social, how your goals can be achieved through this work, and who the key influencers are in your space.

An effective social media marketing program has many benefits and in Chris Rosica’s latest book, The Power of B2B Social Media, he identifies the rationale for embracing social media strategies regardless of whether you’re a nonprofit or foundation, healthcare company, animal health brand, or ed-tech company. For many organizations, the main upshot of social media is to help it dominate search engine results nd manage your visibility and perception online. That’s where strategy comes in. It’s not necessarily about reaching a specific stakeholder group, but the other benefits social delivers that can drive website traffic and protect your organization online.

With a strategic approach and an emphasis on integration, we look at how PR, social media, online reputation management, content development and marketing, and SEO work in tandem to magnify thought leadership results. This approach helps organizations achieve their business and communications objectives.

Since one size never fits all, we custom tailor our agency’s social media services to address your specific needs on LinkedIn, YouTube, Facebook, X, Pinterest, Instagram, TikTok, Snapchat, blogs, and other, emerging social channels. Our social media marketing services include:

• Social media strategy
• Social conflict resolution and customer service support
• Reputation and competitor monitoring
• Content planning and development
• Social engagement strategies
• Content optimization
• Social advertising
• Follower acquisition (through our Facebook Sweepstakes App)
• Blogger outreach
• Design or re-design of social profiles
• Opt-in email list development from social followers